How To Get More Adwords Conversions This Week
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The document discusses the dominance of Google AdWords in online advertising, noting that it accounts for 95% of Google's revenue and 33% of all online ad revenue. It highlights various strategies to improve ad performance, such as targeting specific keywords, utilizing re-marketing techniques, and optimizing landing pages for conversions. Additionally, it emphasizes the importance of clear calls to action and effective use of phone leads in ad campaigns.
How To Get More Adwords Conversions This Week
- 3. 95% of Google’s revenue comes from the adwords platform Google takes in 33% of all online ad revenue The average click through rate for a google ad is 3.16% Over 1.2 Million businesses advertise on the Google Search Network 70% of mobile searchers call a business directly from Google search 66% of people click on the ads (40% don’t even realize they are ads) Adwords Search Users Most Other Advertising Platforms 02
- 6. Adgroups where there is only one keyword Allow you to gain more control & achieve higher performance Difference between keywords and search terms: Your Keywords activate your ad based on a users search terms The search terms are what the user searched for, that triggered your ad 05
- 8. 06 Keyword: Plumbers Cork Search Terms: Cheap plumbers Cork Emergency plumbers cork Buckley plumbers cork Eamon Murphy Plumbers Cork Plumbers Cork that are cheap and know what they are doing Plumbers Cork jobs Etc.
- 9. 07 Increase Conversion Rate Lower Cost Per Click Increase Ad Relevance Increase Click Through Rate
- 10. 08 Re Marketing allows you to follow your website visitors around the internet for a period of time that you set. Pay per click (impressions are free)
- 11. Allows you to display your ad to past website visitors when they visit another site, such as rte.ie, breakingnews.ie and thousands of other sites across the Google Adsense network You only pay when someone clicks on your ad Only past website visitors see the ads, keeping you in your prospects line of sight 09
- 12. Allows you to play a video ad to a past website visitor, before the youtube video they are watching Viewer can skip after 5 seconds You only pay if they watch 30 seconds of the video or more 09
- 13. Allow you to re target people who have already visited your website in the search engine Make bid adjustments for the people on your re-marketing list Set up specific ads to be triggered and shown only to your past website visitors 10
- 14. Your Unique Selling Point Your features & Benefits Numbers & Symbols End Goals Call To Action (Tell them what to do) 11
- 17. Use specific landing pages for each keyword Match the users search term on the landing page Clear call to action Give the user all the information they need/are looking for Make it easy for them to convert Create a great landing page offer 13
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- 21. Micro Commitment Least threatening question first 15
- 25. Allows the website visitor to get an instant answer Increases conversions between 300- 800% Some have apps for smartphone 16
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- 30. Adwords hacks for phone call leads Landing Page Hacks for phone call leads Post conversion hacks for phone call leads
- 31. Add Call Extensions Make Calling The CTA Re Market to them with phone number Call Only Campaigns 19
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- 36. 24 Phone number above or below CTA Give an Incentive to call Area Code numbers Use callpage.io
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- 38. 06 “Call us now to receive the best price” “Quickest way to get a quote is to call us” “Get a custom quote quicker by calling us now”
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- 41. 29 Post Conversion Phone Number Countdown Timer Offer A Sweetener Exit Intent Pop Up
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- 48. SMBclix.com