Introducing Maxymiser to the Oracle Marketing Cloud Family
- 2. CXO MAXYMISER Maxymiser is a software company that helps brands optimize the visitor experience and dramatically increase conversions across channels, at scale, utilizing a data-driven approach
- 3. The Most Powerful Enterprise Optimization Solution Founded in 2006 • Quickly became #1 in Europe • HQ Moved to New York in 2012 • 350+ staff globally • Formally part of the Oracle Marketing Cloud Market Leadership • Unwavering focus over 10 years • 340+ enterprise customers • Serving nearly 20 billion optimized experiences each month • Highest client renewal rate in the industry Leader in the Forrester Online Testing Wave Q3 2015
- 4. A Global, Multi-Vertical Approach: 340+ Enterprise Clients v Travel v /Other v Finance v Media v Retail
- 5. Approach to Customer Experience Optimization
- 6. Unified Customer Experience Optimization Suite Remove guesswork: let data tell you what works for your audience Testing Create unique and relevant personalized customer experiences Personalization Not data: actionable insight and usable customer analytics Insights %
- 7. Enabling True Personalization of the Entire Experience APIs Real-time Web Data Real-time Mobile Data Real-time Social Data DMP/CRM Data Web Tablet Mobile Offline Targeted Experience Real-time Profile Real-time Decision Engine Deploy a Single Line Of Code <script src=“mmcore.js”> Has an account (returning visitor Purchased X in the past User promotional code Has items in shopping cart First time site visitor Lives in California Viewed multiple product pages On a tablet 1 Testing •A/B…n •MVT Customer Insight •Full funnel reporting Personalization •Segment discovery •Customer Lifecycle •Recommendations 360 degree customer view
- 8. Case Study: MVT, Mobile, Analytics » Case Study – MVT, Mobile, Brand/Analy:cs + 6.8% Sales + 9.4% Sales + 59% clicks + 2% Sales Default Test 2 Winner Test 1 Winner
- 10. The Shifting Focus of Marketers
- 11. 11 90% of customers choose brand loyalty based on their experience 89% of U.S. adults would stop shopping at a website due to a poor experience 60% of customers would pay MORE for brands that offer them a beGer experience Sources: IBM Institute for Business Value, CEO Report & Riverbed Research Why Are We Talking About Customer Experience Optimization?
- 12. Why Are We Talking About Optimization? 12 “Business Value Add: High” l “Tes%ng and op%miza%on solu%ons…increase the value of broader digital experience investments by increasing effec%veness and resonance with customers of specific elements within the experience or website.” “Trajectory: Significant Success” l “Despite an eCommerce focus today, Forrester sees strong use cases beyond commerce, at organiza%ons that take content, digital experience, and conversion metrics based around their digital channels seriously.”
- 13. “Optimize experiences across every step of a customer’s journey” “Testing, analytics, personalization, segmentation and architecture to support high-volume global sites and mobile apps are critical capabilities for Forrester customers.” “WCM vendors support these requirements with a steadily advancing toolkit of NoSQL databases, test and target tools, and rules- based personalization.” Why Are We Talking About Optimization?
- 14. HiPPO Approach Design UX Nearly twice as many senior marketers say that converting visitors into paying customers is a bigger challenge than actually getting them to the site
- 16. 16 Sample Campaign – simple changes to get HiPPO buy-in
- 17. 17 A B C D
- 18. 18 A B C D +3% +1% +1% Loser Increase in Bookings
- 19. Product Demo