Anhvan5
Download as DOC, PDF0 likes358 views
The document defines key terms related to marketing and advertising strategies. It provides definitions for 26 terms, including strategy, slogan, eye-catching, competitor, poster, billboard, promote, leaflet, celebrity, partnership, inspiring, quotation, brand name, banner, and headline. Many of the terms refer to different types of advertising methods and media, such as TV commercials, word-of-mouth advertising, advertising agencies, advertising campaigns, classified ads, prime time slots, and more. The document serves as a glossary to understand common language used in advertising, marketing, and business.
![a poster campaign (= an attempt to educate people about sth by using
posters )
a wanted poster (= with a picture of a person that the police are looking
for)
They put up a poster advertising the concert.
7. billboard (n) : bảng dán thông cáo, bảng dán yết thị
BrE / ˈbɪlbɔːd /
NAmE / ˈbɪlbɔːrd /
- a large board on the outside of a building or at the side of the road,
used for putting advertisements on
See picture
8. promote (v) : đẩy mạnh, xúc tiến
BrE / prəˈməʊt /
NAmE / prəˈmoʊt /
to help sell a product, service, etc. or make it more popular by advertising
it or offering it at a special price
~ sth The band has gone on tour to promote their new album.
~ sth as sth The area is being promoted as a tourist destination.
9. leaflet ( n ) : tờ truyền đơn
BrE / ˈliːflət /
NAmE / ˈliːflət /
- a printed sheet of paper or a few printed pages that are given free to
advertise or give information about sth
- advertising or information that is sent to a large number of people at
the same time by mail
10.celebrity (n) : sự nổi tiếng, danh tiếng
BrE / səˈlebrəti /
NAmE / səˈlebrəti /
1 ( also informal celeb ) [ countable ] a famous person
TV celebrities
2 [ uncountable ] the state of being famous
fame
11. extraordinary (adj ) : lạ thường, khác thường
BrE / ɪkˈstrɔːdnri /
NAmE / ɪkˈstrɔːrdəneri /
1 unexpected, surprising or strange
incredible
It's extraordinary that he managed to sleep through the party.
What an extraordinary thing to say!](https://image.slidesharecdn.com/anhvan5-150402033719-conversion-gate01/85/Anhvan5-2-320.jpg)
Anhvan5
- 1. 1. strat egy (n) : : chiến lược BrE / ˈstrætədʒi / NAmE / ˈstrætədʒi / the process of planning sth or putting a plan into operation in a skilful way .--> marketing strategy 2. slogan (n) : khẩu hiệu BrE / ˈslə əʊɡ n / NAmE / ˈslo əʊɡ n / a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people's attention or to suggest an idea quickly an advertising slogan a campaign slogan 3. eye-catching (adj) : gây ấn tượng BrE / ˈaɪ ˌkætʃ ɪŋ / NAmE / ˈaɪ ˌketʃ ɪŋ / ( of a thing ) immediately noticeable because it is particularly interesting, bright or attractive .--> an eye-catching advertisement 4. competitor (n) : đối thủ cạnh tranh BrE / kəmˈpetɪtə(r) / NAmE / kəmˈpetɪtər / 1 a person or an organization that competes against others, especially in business our main/major competitor We produce cheaper goods than our competitors. 5. point of sale (n) : nơi bán hàng BrE NAmE the place where a product is sold More information on healthy foods should be provided at the point of sale . 6. poster (n) : áp phích; quảng cáo BrE / ˈpəʊstə(r) / NAmE / ˈpoʊstər / 1 a large notice, often with a picture on it, that is put in a public place to advertise sth placard election posters
- 2. a poster campaign (= an attempt to educate people about sth by using posters ) a wanted poster (= with a picture of a person that the police are looking for) They put up a poster advertising the concert. 7. billboard (n) : bảng dán thông cáo, bảng dán yết thị BrE / ˈbɪlbɔːd / NAmE / ˈbɪlbɔːrd / - a large board on the outside of a building or at the side of the road, used for putting advertisements on See picture 8. promote (v) : đẩy mạnh, xúc tiến BrE / prəˈməʊt / NAmE / prəˈmoʊt / to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price ~ sth The band has gone on tour to promote their new album. ~ sth as sth The area is being promoted as a tourist destination. 9. leaflet ( n ) : tờ truyền đơn BrE / ˈliːflət / NAmE / ˈliːflət / - a printed sheet of paper or a few printed pages that are given free to advertise or give information about sth - advertising or information that is sent to a large number of people at the same time by mail 10.celebrity (n) : sự nổi tiếng, danh tiếng BrE / səˈlebrəti / NAmE / səˈlebrəti / 1 ( also informal celeb ) [ countable ] a famous person TV celebrities 2 [ uncountable ] the state of being famous fame 11. extraordinary (adj ) : lạ thường, khác thường BrE / ɪkˈstrɔːdnri / NAmE / ɪkˈstrɔːrdəneri / 1 unexpected, surprising or strange incredible It's extraordinary that he managed to sleep through the party. What an extraordinary thing to say!
- 3. The president took the extraordinary step of apologizing publicly for his behaviour! 2 not normal or ordinary; greater or better than usual an extraordinary achievement She was a truly extraordinary woman. They went to extraordinary lengths to explain their behaviour. compare ordinary Oxford Advanced Learner’s Dictionary, 8th edition 12.distributor (n) : người phân phối BrE / dɪˈstrɪbjətə(r) / NAmE / dɪˈstrɪbjətər / 1 a person or company that supplies goods to shops/stores, etc Japan's largest software distributor 13. partnership (n) : sự cộng tác BrE / ˈpɑːtnəʃɪp / NAmE / ˈpɑːrtnərʃɪp / - a relationship between two people, organizations, etc; the state of having this relationship Marriage should be an equal partnership. ~ with sb/sth the school's partnership with parents ~ between A and B a partnership between the United States and Europe Oxford Advanced Learner’s Dictionary, 8th edition 14.inspiring (adj) : truyền cảm hứng BrE / ɪnˈspa əɪ rɪŋ / NAmE / ɪnˈspa əɪ rɪŋ / exciting and encouraging you to do or feel sth an inspiring teacher 15.quotation (n) : bảng báo giá BrE / kwəʊˈteɪʃn / NAmE / kwoʊˈteɪʃn / - a statement of how much money a particular piece of work will cost estimate You need to get a written quotation before they start work. We'll give you a free quotation for replacing your windows. 16.brand name (n) : tên nhãn hàng BrE NAmE the name given to a product by the company that produces it Oxford Advanced Learner’s Dictionary, 8th edition
- 4. 17.banner (n) : Biểu ngữ. BrE / ˈbænə(r) / NAmE / ˈbænər / a long piece of cloth with a message on it that is carried between two poles or hung in a public place to show support for sth Oxford Advanced Learner’s Dictionary, 8th edition Oxford Advanced Learner’s Dictionary, 8th edition 18.headline (n) : hàng đầu, dòng đầu (trang báo); đề mục, đầu đề, tiêu đề BrE / ˈhedlaɪn / NAmE / ˈhedlaɪn / the title of a newspaper article printed in large letters, especially at the top of the front page They ran the story under the headline ‘Home at last!’. The scandal was in the headlines for several days. headline news hort summary of the most important items of news, read at the beginning of a news programme on the radio or television 19.U.S.P. = Unique Selling Proposition/point: phẩm khác (n) : khác biệt hóa sản phẩm. emphasis on the difference between a particular product and those that are similar: The leading bank's lack of product differentiation leaves customers with no clear choice. 20.TV commercial : quảng cáo truyền hình. the activity of buying and selling products and services using interactive television 21.Word of mouth advertising : quảng cáo truyền miệng the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try 22.advertising agency : công ty quảng cao a company that produces advertisements: He is the creative director at the American-owned advertising agency that will be producing all the poster, leaflet, and television work.
- 5. 23.Advertising campaign : Chiến dịch quảng cáo a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it 24.Classified ads :mục rao vặt the section in a newspaper with small advertisements arranged in groups according to their subject, that are placed by people or small companies who want to buy or sell sth, find or offer a job, etc. 25.Prime time: giờ vàng trên TV hoặc ra-đi-ô the time when the greatest number of people are watching television or listening to the radio prime-time television 26.slot noun: thời gian cụ thể trong một lịch trình phát sóng, khi quảng cáo trên ti-vi hoặc ra-đi-ô có thể được phát BrE / slɒt / 2 a position, a time or an opportunity for sb/sth, for example in a list, a programme of events or a series of broadcasts He has a regular slot on the late-night programme.
- 6. 23.Advertising campaign : Chiến dịch quảng cáo a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it 24.Classified ads :mục rao vặt the section in a newspaper with small advertisements arranged in groups according to their subject, that are placed by people or small companies who want to buy or sell sth, find or offer a job, etc. 25.Prime time: giờ vàng trên TV hoặc ra-đi-ô the time when the greatest number of people are watching television or listening to the radio prime-time television 26.slot noun: thời gian cụ thể trong một lịch trình phát sóng, khi quảng cáo trên ti-vi hoặc ra-đi-ô có thể được phát BrE / slɒt / 2 a position, a time or an opportunity for sb/sth, for example in a list, a programme of events or a series of broadcasts He has a regular slot on the late-night programme.