Annotated Ancillary Analysis - more visual
- 1. The use of the caption towards the top allows the poster to use the main convention, the route of the eye. This would therefore attract the audience to product & encourage them to the product type. The use of the direct image helps the poster to connect with the audience. This is because the image allows the audience to connect with the model as they look in to the eyes. This will therefore encourage the audience to watch the film as they feel the film is directed to them. The use of bold font allows the main image to be the centre of attention & focus for the audience. However it still will connect with the audience as it stands out to them when looking at it. The use of the backwards R helps tell the story of something ‘turning or coming back’. The use of the dark background allows the main feature image and the other essential components of the product to stand out & conveys the genre as it creates a dark feeling for the audience The poster is able to use the route of the as for the caption towards the top. This would therefore attract the audience to product & encourage them to the product type and then down the through the image and then to the title below. The caption gives the audience an insight into the film creating a formal piece to connect with the audience. The use of the dark background allows the main feature image to stand above the low key lighting & represent him to be the main character. The use of the dark background relates to the genre successfully by creating a dark setting and mood for the products, enabling a link to be formed across all of the ancillary products. The use of bold font allows the main image to be the centre of attention & focus for the audience. However it still will connect with the audience as it stands out to them when looking at it and encourages them to the certain product. The use of the references to the institution that has produced and distributed the film will be formal for the audience as they would feel encouraged to watch a certain institutions productions based on past experiences.