Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp
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The document discusses linked open data and its intersection with e-commerce, emphasizing principles such as identification, interlinkage, and access. It highlights the use of linked data for improving search engine optimization (SEO) through structured markup and showcases industrial applications and examples of product searches. Furthermore, it notes significant growth in linked data usage, with billions of data triples aiding in the online retail landscape.
Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp
- 1. Linked Open Data & E-Commerce Jun.-Prof. Dr. habil. Ansgar Scherp ansgar@informatik.uni-mannheim.de Research Group on Data and Web Science Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 1
- 2. WWW vs. Linked Open Data WWW := Linked Open Data := • Hypertext & • Data & • Vocabularies & • Internet & • Internet & • Social phenomenon • Social phenomenon • Open Data := when it is publicly available Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 3
- 3. Linked Data Principles 1. Identification 2. Interlinkage 3. Access 4. Description Tim-Berners Lee See: http://www.w3.org/DesignIssues/LinkedData Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 4
- 4. Linked Data: May ‘07 Sept. ‘11 Web 2.0 Media Publications Open Government Cross-Domain Life-sciences Geolocated Ansgar Scherp – ansgar@informatik.uni-mannheim.de < 31 Billion Triples Source: http://lod-cloud.net Slide 5
- 5. Industrial Uptake of Linked Data Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 6
- 6. SEO with • Agreed-on microformat to annotate hypertext • Examples: Book, Movie, Recipe, TVSeries, Event, Organization, Person, Place, LocalBusiness, Restaurant, Product, Review, ... <div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron</span> <span>Science fiction</span> Further information: rating, price, … <a href="../trailer.html">Trailer</a> … </div> Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 7
- 7. SEO with Query: Logitech Revue Results: 2.480.000 Increase of CTR: 15-30% at Best Buy Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 8
- 8. .org • Data extracted from Common Web Crawl • Currently more than 7 Billion triples • Markups: RDFa, Microdata and Microformats Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 9
- 9. Searching for Products in LOD • Provide an index for searching structured data Index ? Query Where can I buy Rock & Pop CDs? M. Konrath, T. Gottron, S. Staab and A. Scherp: SchemEX – Efficient Construction of a Data Catalogue by Stream-based Indexing of Linked Data, J. of Web Semantics, 2012. Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 10
- 10. WWW and Linked Open Data WWW := Linked Open Data := • Hypertext & • Data & • Vocabularies & • Internet & • Internet & • Social phenomenon • Social phenomenon Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 11
- 11. References • M. Janik, A. Scherp, and S. Staab: The Semantic Web: Collective Intelligence on the Web, Informatik Spektrum, Springer, 34(5): 469-483, 2011. • Structured metadata at Best Buy, http://priyankmohan.blogspot.com/2009/12/onli ne-retail-how-best-buy-is-using.html • Thanks for inspirations for WWW & LOD slide go to Steffen Staab Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 12