Anssivanjoki nmic 03

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Media and Mobility

Anssi Vanjoki
Executive Vice President
Nokia Mobile Phones


Widening the definition of media

Narrowcast New Broadcast
Me Micro ‘Media’ Mezo Macro
Internet
Word of Mouth Mobile Newspapers
E-mail
Mail SMS Radio,TV
CD/MP3 Cinema
Phone
Digital Camera
Fireside Forum/BBS Magazines
Personal Books
Websites


The mobile media experience
Drivers
• Information content more important
than the medium
• Contextually relevant delivery
• Human drive for self-expression
• Multi-connectivity and always-on
• Fulfill the need for belonging and sharing
– Community

• Escape the moment – Boredom relief, stimulation,
excitement, time for me, entertained, playing around
• Always Live – always up-to-date, connectivity, variety of
media channels, freedom of choice, instant access, information


Introducing today...
Media category
Discover,
Consume,
Create and Share
Media by its nature is dynamic
– We are living in the media!


The Nokia 7700


The unique media device
The Mission
• The Nokia 7700 – for the first time
media technologies truly converge
• A channel for personal media creation and
consumption
• The new Series 90 user interface for extensive
mobile experience

Target customer
• The media-obsessed
• ”The bloggers”


A full set of media features
Media creation & consumption: Protocols:
• Full HTML and XHTML • GSM 900/1800/1900

browser over TCP/IP • EDGE
• Music and video playback and streaming
• FM-radio & MP3/AAC
The Series 90 Platform:
• Java™ MIDP 2.0 • 640x320, 64k color,
• Symbian OS (7.0 S)
• mDRM – forward lock • Backlit touch screen
• Visual radio
• Hand Writing Recognition,
Virtual keyboard, stylus
Messaging: input
• E-mail
(SMTP, POP3, IMAP4) Voice:
• Hands free & voice recorder
• MMS incl. SMIL
• Bluetooth incl. audio
• VGA camera

Office & Organizer: Connectivity:
• Calender, contacts, tasks application Physical • Bluetooth, Pop-Port, USB
• Word and Sheet processor Dimensions: cable, PC suite 6.0

• presentation viewer • Size 165cc
• Calculator • Weight 183 g


Visual radio
• Enhances FM radio broadcast with
special content via the mobile network
• Images & text synchronized with radio broadcast offer
real time playlist info etc.
• Interactive elements enable easy participation in polls, quiz shows etc.

First product
the Nokia 7700


Mobile Phone TV – IP Datacast over DVB-H
• TV Goes Mobile, too!
• IP Datacast over DVB-H is optimized
for mobile phone TV
• Opportunity for the
telecommunicatios, broadcast
and content industries
• The pilot is built on the Nokia 7700


Series 90 for media consumption
• A new Symbian-based platform with
advanced functionality
• Touch screen 640x320
• Optimized for rich multimedia
experience


Making the Mobile Media World
Content/Applications Complementary Consumer Access

s
es
c PSTN PC
Ac Traditional access
DSL Powerful display

Newspapers Games Cable
e Digital TV
Compelling C or
Voice Telephony DVB
Entertainment In the living room
Media DSL
Video Content Magazines IP and TV content synergy

Home Mobility
Hi-fi Music Television
XML Wireless LAN Device
Bluetooth Around the home
E-mail Radio Powerful display

3G Mobile
EDGE Always with you
Immediate
GSM Location aware


Alison Macondray
Publisher
Wired News


Mobility is a vital element in today’s
business life
The challenges of Mobility for
the enterprise
• The working environment and
culture has changed – work is
no longer tied to a place
• Enterprises need to be reachable
and responsive to serve their Employees’ expectations
customers efficiently
And behavior have changed
• For all employees mobility is
the key to work efficiency
• Satisfaction comes from
improved accessibility and
flexibility
• Mobile voice and messaging
has already dramatically
changed working patterns
and behavior – the same will
happen with data


Nokia for Business

• Mobile phones

• Messaging devices

• Communicators

• Data products


The Nokia 6820
Messaging
• Practical full keyboard and 5-way
joystick
• A wide variety of email access options
• Instant Messaging and Presence (OMA)
• Multimedia Messaging with integrated
camera

Media Consumption & Publishing
• xHTML browsing over TCP/IP
• Java™ MIDP 1.0
• OMA DRM Forward-lock
• Image upload/ download

Connectivity
• Bluetooth SIM Access Profile
• Integrated hands free, conference
calling and multitasking


The Nokia 6810
Messaging
• Practical full keyboard and 5-way joystick
• A wide variety of email access options
• Instant Messaging and Presence (OMA)
• Multimedia Messaging

Media Consumption & Publishing
• xHTML browsing over TCP/IP
• Java™ MIDP 1.0
• OMA DRM Forward-lock
• Image upload/ download

Voice & Connectivity
• IrDa, Bluetooth, data cable (Pop-portTM )
• Bluetooth SIM Access Profile
• Integrated hands free, conference
calling and multitasking


The Nokia 6230 - A perfect companion

• Richest features in the most
compact set

• Flexible and efficient mobile
connectivity with Bluetooth

• Extra freedom - Memory
Card (MMC)


The Nokia 6230 experience

• Integrated VGA camera captures
high quality picture and video
• Camera resolution 640x480
• Complete imaging tool for
both video capture and still
pictures
• Active TFT colour display
128x128
• Up to 65.000 colours makes
pictures and videos sharper
and brighter


The Nokia 610 car kit phone
• Complements compatible mobile phones in cars

• It offers hands-free with excellent audio quality
and connection to an external antenna

• Using Bluetooth wireless technology the car kit
phone can access the SIM card of the compatible
mobile phone for logging into a GSM network

• It provides convenient call and message
handling with NaviTM wheel, function keys,
separate display and voice recognition


The Bluetooth Space
Headsets
Car kits

HS-3W
Nokia 610 car
HDW-2 kit phone

HS-4W
Nokia Wireless
car kit 112

PC Syncrhonization Nokia Nokia
Digital Pen Image Viewer


The Nokia 7200 –
Hold it. Feel it. Unfold it.


Emotional appeal

• Beautifully styled, elegant mobile phone

• For avant-garde and design-conscious consumers

• Exotic textile covers for full sensory experience


A delightful experience

• ‘Total design concept’ styling visible in all
aspects of the phone, from the outside to the
inside, including enhancements

• State-of-the-art technologies meet the
innovative design


Nokia - Mobile phone categories
Entry Expression Active Classic Fashion Premium

Product style categories to meet different
lifestyles and individual preferences


Nokia - Functional device categories
Imaging Enterprise

Audiovisual Business processes
communication Email & PIM
with imaging optimised Messaging
devices Voice

Functional device categories – optimised for different applications
Media and Music Games

Discover & Consume Console quality games
Create & share Multiplayer games
Music, video, radio, Online services
www, e-mail


Anssivanjoki nmic 03

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