ANX Salesforce Data Quality - Success Story
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The salesforce database for company ANX contained multiple and duplicate accounts, scattering information and wasting sales team effort. ANX used data loading and cleaning tools to extract, clean, and merge duplicate account entries into unique master accounts. This reduced ANX's account database from 8500 to 4000 unique clients, allowing sales professionals to focus on the right leads and accounts, see the full pipeline information, and improve sales and efficiency.
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ANX Salesforce Data Quality - Success Story
- 1. Data Quality Improves Sales Efficiency Challenge Solution Benefits ? Multiple and Duplicate accounts in sales force database. In absence of a unique account all information scattered ,resulting in wastage of effort by sales team. Client unable to see the right information & hence could not do sales forecasting. Apex Data Loader, tool used to extract the data. from Salesforce objects. Demand Tool, was used for cleaning duplicate objects in Salesforce.com and the database was cleaned. Multiple entries were merged to create unique accounts, with the account having higher number of opportunities termed as “Master Account” . Company: ANX Opportunity: Salesforce Data Quality Vertical: Managed Services Total ANX database of 8500 accounts reduced to 4000 unique clients. ANX could see the right information which helped their sales professionals tremendously. Sales professionals focused on the right lead & right account which helped them increase their sales and efficiency. ANX could also see “what’s in the Pipeline”? .