AnywhereYouGo - The global mobile wireless development community

AnywhereYouGo.com
Profiting from the growing demand for wireless solutions around the globe

Wireless application development and deployment
Wireless Building Staffing Training Developing Testing Deploying
development and
and the
monitoring
deployment business
process
case

AYG’s Site Wireless Tutorials, Directories of Web-based tool Ongoing
Products Career Center FAQs, mailing developers Interoperability interoperability
Newsletters (4)
(launched lists monitoring
Device and tool testing through
Content August 15)
Books (2) under directories Labs in Dallas
syndication and London
contract
Emulators and
Conference Embedded
In-person, other tools
appearances systems lab
Web-based available for
(Rome, Geneva, (1Q2001)
training download
New York)
(4Q2000)
AYG’s Newsletters: Sponsoring Mailing lists are Sponsoring Labs: Microsoft, Discussions
Customers 15,000 subscriptions employers: heavily trafficked companies Phone.com, Telia, underway with
in 85+ countries Aspective, today include Yospace, Financial Times carriers, portals
Telispark 4th Pass
818,601 page views Fee-based training Online testing:
for September Discussions discussions Expanding 21,071 tests in
(+10% over August) underway with underway with directories to September
Microsoft, systems accommodate
Content Syndicated  Powering
Ericsson, Nokia, integrators, advertising
through CNET, certification
AT&T agencies
Moreover, DevX, programs
Screaming Media

Company overview
Leadership and rapid growth with a path to profitability
 Today, the most widely-used independent resource dedicated to wireless application
development and deployment
 Expanded revenue streams: Synergistic offering of site and newsletters, recruiting, training, and testing
 Expanded technology coverage: WAP, Bluetooth, i-Mode, SMS, PDAs and other handheld devices
 Expanded geographic reach: Offices in San Francisco, Dallas (with Lab), London (with Lab), and Stockholm
 Expanded customers in all areas: Testing, site, Wireless Career Center, and training.
 Multiple revenue streams with solid customers
 Testing labs: Microsoft, Phone.com, Telia, Financial Times, OAG, Bloomberg
 Site: Motorola, Ericsson, Fusion One
 Wireless Career Center (launched August 15): Aspective, Telispark
 Training: Launching training in the UK and the US in 4Q2000
 Moving all services to Web-based delivery to ensure scalability

200 + press mentions in the US, Europe
"Good news for mobile application developers looking for information and
resources that will help them create wireless services."
Total Telecom

"AnywhereYouGo.com is a good way to stay up with developments in the wireless Internet industry.“
Wireless Week

“A fantastic WAP site . . . you’ll find links, services, products, newsgroups and much more.”
Nätverk & Kommunikation (original in Swedish)

“The [AnywhereYouGo.com online testing] service generates a detailed report on the WML code that runs the
site and includes suggestions for improvements.“
Information Week

“. . . an ally on hand to guide them through the maze of technologies, specifications, and ever multiplying
players in this space.”
RCR

“The [interoperability testing] service from AnywhereYouGo.com is a very bold venture,
but one that is much needed in the mobile commerce arena.”
The Butler Group

"New Destination to Link Wireless Internet Application Developers and IT Decision Makers."
Yahoo!

"AnywhereYouGo.com addresses another challenge facing the industry—the shortage of trained wireless
developers. The site will play an important role by linking developers with IT decision makers.”
Computerwire

“AnywhereYouGo.com . . . launched on Tuesday the first wireless career center— a venue for job seekers to
post their resumes and for companies to find workers in the ever-growing wireless industry.”
Wired News

Site, newsletters, career center
Reaching key developers, decision makers around the world
 Cover WAP, Bluetooth, i-Mode, SMS, PDAs and
other handhelds
 Traffic up 10% in September
 CPM $55 - $65
 Drives traffic to Lab and online testing, training
 62% of readers are in charge of implementing wireless
solutions
 Newsletters reach subscribers in 85+ countries
 Daily and weekly headlines
 Mobile Commerce Insights (weekly)
 Wireless Builder (weekly)
 Clients include Motorola, FusionOne, Aspective
 Users are technically-oriented
 All technical positions: 69%
 Wireless design and development as primary job
function: 31%
 Users of site cover main wireless regions
 US 50%
 Europe 28%
 Asia 14% (August 2000)
 Content syndication agreements signed with
cnet and DevX expand reach of content and
increase traffic to online tools

Reaching developers and IT decision makers in more than 85 countries

Testing and monitoring
Interoperability is widely recognized as a key problem
 28% of WAP sites tested had serious errors
 19% of wireless portal links didn’t work
 Writing to the standard doesn’t ensure interoperability
 “Many companies are finding that the performance of the site in the field during
deployment is not resembling what had been experienced during the development
phase when using the software development kits and phone emulators from the
phone manufacturers. The service from AnywhereYouGo.com is a very bold
venture, but one that is much needed in the mobile commerce arena.”
Weekly Research Notes from The Butler Group (UK),
May 12, 2000
 Interoperability issues will remain
 Industry consensus remains elusive
 Multiple devices and gateways
 UK: 27 handsets announced and half dozen gateways available today in the U.K.
 US: 44 handsets, multiple types of devices
 Middleware products create new testing and certification opportunities
 AnywhereYouGo.com testing provides only independent
alternative
 Resource-intensive to replicate in-house
 Businesses want independent verification
 Network operators want assurances without burden
 Even developers are looking to outsource

Testing and monitoring
Labs in London and Dallas, online testing address needs

 Labs in London (5/00), Dallas (9/00) generate fee-based revenue from testing
 Clients include Microsoft, Phone.com, Telia, Financial Times, OAG, Bloomberg
 Utilize proprietary software, databases
 Easy to scale
 Software, databases provide leverage and generate increasing returns for experience
 Engagements are expanding and fees are increasing
 Application monitoring provides ongoing revenue stream
 Announced September 27 at PCIA’s conference
 Targeting other network operators, portals
 Provides recurring revenue from engagements and pre-deployment testing for applications
that want to get on the portals
 Online testing expanding to fee-for-service offering
 Free code checking today is very popular (22,000 tests in September, +22% over August)
 Will launch robust fee-based testing in late 4Q2000
 Online testing expands market, leverages existing software, further builds proprietary
database
 Embedded systems/Bluetooth Lab will provide revenue and differentiation

Wireless Career Center
Integrated site offering generating additional revenue
 Launched August 15
 Offerings for employers, recruiters, employees
 Headed by former Jobs.com exec
 Revenue is generated by employers posting jobs
and sponsoring sections, and by recruiters
searching the resume database
 Well-received by industry press
“AnywhereYouGo.com . . . launched on Tuesday the first
wireless career center—a venue for job seekers to post their
resumes and for companies to find workers in the ever-growing
wireless industry.” Resumes submitted by month
Wired News, August 16, 2000 (current and projected*)

3,500
“AnywhereYouGo.com, an independent resource site targeting
the wireless developer community, launched a Web-based 3,000
recruiting site dedicated to attracting wireless developers and
2,500
information technology professionals.”
RCR, August 21, 2000 2,000
 Will have more wireless job postings than any 1,500
other site by year-end 1,000
 Cross sell 500
 Newsletters and other areas of the site cross-sell
-
Wireless Career Center 15d -Aug Sept* Oct* Nov* Dec*
 Career Center will cross sell training

Training
Responding to demand and leveraging core assets
 AnywhereYouGo.com training launching 4Q2000
 Will be highly-differentiated, drawing on ongoing Lab and online testing
 Leverages premier, trusted brand and responds to requests
 Leverages existing content developed for site, books, conferences
 35% of site readers report that their companies will outsource all or part of their wireless
training
 Delivered in-lab (hands on), at client site, at conferences, and online
 Targeting consultants and developers at systems integrators, interactive agencies, and in
enterprises
 Rollout plan
 4Q2000 Piloting initial technical courses in London and business courses in Dallas
 1Q2001 Adding online testing
Expanding courses to include advanced wireless, embedded systems
 Cross sell
 Training cross sells online and lab testing, site, and newsletters
 Conference appearances and site and newsletter cross sell training

Conference appearances
"Technology Briefing: An Introduction to Protocols & Languages impacting Mobile Application Development September 20 - 22
Mobile-ML based Development " Rome
"M x N : The Reality of WAP Deployment" Giga's Mobile Computing Strategies for e-Business September 20 - 22
Copenhagen
"Implementing WAP as Part of a Multi-Channel Delivery System" Business Intelligence's WAP 2000 September 25 - 27
London
"Wireless Standards: PCIA GlobalXChange September 26 - 29
Can All Devices Peacefully Co-Exist?" Chicago
"Building a WML Application with Enhydra" Wrox Professional Wireless Developer Conference II October 7 - 9
San Francisco
"Maximizing the Potential of Bluetooth/WAP Integration for Mobile Internet Bluetooth3 October 30 -
Applications" Geneva November 3
"Emerging Platforms: Bluetooth" @d:tech World November 8 - 10
New York
"Bluetooth and Wireless Networking" Wireless DevCon 2000 December 4
San Jose
"Real Time WAP-enabled Device Customization" Wireless DevCon 2000 December 4
"Handheld Devices: User Interface Issues Conquered (Case Studies)" San Jose
"What Do You Make Mobile?"
"Wireless Devices: Testing to Ensure Application Stability"
"AnywhereYouGo.com: The Global Wireless Development Community " Technology Outlook: The Future of Pervasive December 4
Computing
San Francisco
"Best Practices in Wireless Application Development" Wireless Portals December 5 - 6
San Francisco
"HTML, WML, and XML: EdevCon December 9
Build Multiple Front-Ends with Enhydra XMLC" New Orleans
"Selecting Technology that Suits Your Organization’s Needs" Wireless Finance December 12 - 14
Conference chair New York
“m-Commerce: Enabling Transactions through Wireless Technologies” IQPC January 31 –
Conference chair Atlanta February 2
Note: Does not include conferences that AYG only attends or sponsors, or those at which we only exhibit.

Recent conference appearances
"Emerging Platforms: Broadband, Wireless and PDAs" @d:tech World May 10
San Francisco
"Welcome to the Wireless Age: How You Can Make It Work for You" Internet World 2000 July 11
Chicago
"Building a WML Application with Enhydra" Wrox Professional Wireless Developer Conference July 12
Amsterdam
"An Application Programmer's Bluetooth Primer" Wrox Professional Wireless Developer Conference July 12
Amsterdam
"Going Wireless with Java, XML, and Open Source" Sponsored by Lutris July 13
Web-based seminar
"Developing an Open Environment Web Application" Linux World Expo August 14 - 17
San Jose
"How Much Can We Expect from the User?" Wireless Developer 2000 August 21
San Jose
""Going Wireless with Java, XML, and Open Source" Sponsored by Lutris August 24
Web-based seminar

Note: Does not include conferences that AYG only attends or sponsors, or those at which we only exhibit.

Management team
 Lee Wright—CEO—Eagle River Interactive; founded People | Design |
Technology
 Steve Nix—CFO—Smith Breeden Associates; Pulte Corp.
 James Pearce—UK Director—Sema Group; Ernst & Young
 Anders Byttner—Director, AnywhereYouGo.com Sweden—HP Labs; Sema
Group; Telia
 Ryan Fife—US Lab Director—Security First Network Bank; EDS
 Victor Brilon—Director of Online Testing—Eagle River Interactive; EDS
 David Wilson—Director of Global Product Marketing—Saraide/Infospace
 Laurie Holcomb-Munoz—Director of Sales and Business Development—
Matchmaker
 Scott Palmer—Director of Channel Development—Organic; Landor Interactive
 Darius Abbassi—Director of Corporate Development—Viant; co-founder
Driveway.com

Offices

 Offices in San Francisco, Dallas, London, Stockholm
 Main office: 3008 Taylor Street, Dallas, TX, USA 75226

AnywhereYouGo - The global mobile wireless development community

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