Social Media for The Scientific Community (and scientists) AOCS presentation
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The document discusses the importance of social media for scientists, highlighting that many in the scientific community are slow to adopt these platforms, with significant benefits including increased professional recognition, networking, and collaboration. It emphasizes the need for a clear social media strategy and policy to navigate usage while addressing concerns such as security and productivity. Ultimately, social media is portrayed as a valuable tool for enhancing communication and idea exchange in the scientific field.
Social Media for The Scientific Community (and scientists) AOCS presentation
- 1. Social Media for Scientists Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher 2
- 2. Years to reach 50 million users
- 3. Radio
- 4. Radio 38 years
- 5. Television
- 6. Television 14 years
- 7. Internet
- 8. Internet 4 years
- 9. Ipod
- 10. Ipod 3 years
- 11. Facebook added over 200 million users in…..
- 12. Facebook added over 200 million users in….. Less than 1 year.
- 13. Why do we communicate via the phone / email / internet today?
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- 15. Scientific Community is late to adopt  Over half of Lab managers are not on Facebook (vs. 73% of population)  57% of Americans talk to people more online than they do in person • Are you participating in these conversations? • Are you benefiting from EXPANDING your circles and getting new perspectives? 10
- 16. Who is ON Social Media? ď‚« Employees ď‚« Suppliers ď‚« Customers ď‚« Executives ď‚« Investors/Shareholders ď‚« Stakeholders ď‚« Your Community 11
- 17. Today people want it when, where and how they want it. 17
- 18. For Example:  Peter Janiszewski  Published research in scientific journals... • CRICKETS  Translated it into a blog post • 12,000 page views • Over 70 comments • Article about the study on MSNBC.com  What is the point?  Expanded reach  Broader recognition  Discussion of work  Collaboration and new ideas 13
- 19. Reach CONNECTIONS of fans. 14
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- 21. Help People Solve Problems with Better Information 16
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- 28. 35% of new product launches have elements that originated OUTSIDE of P&G 23
- 29. Howard Stern 24
- 30. Krista Neher - CEO krista@BootCampDigital Copyright BootCampDigital 2009 @kristaneher All Rights Reserved
- 31. Benefits for Scientists ď‚« Professional reputation ď‚« Recognition ď‚« Networking ď‚« Collaboration ď‚« Discussions ď‚« New ideas ď‚« Better ideas ď‚« Scalable Communications 26
- 32. It isn’t about creating accounts. It is about what you do with them.
- 33. What are the RISKS? 28
- 34. Time + Productivity 29
- 35. Security 30
- 37. To Block or Not To Block • IT security concerns • Confidentiality • Capacity • Productivity •
- 38. Private and Personal are Not the Same • What you post on social networks may be personal, but it isn’t private • Anything you post on the internet is public
- 39. The Need for a Social Media Policy ď‚« What is appropriate use on company time? ď‚« What is appropriate for employees when referencing your company online? ď‚« Who can respond on behalf of the organization?
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- 43. Show. Don’t Tell. 12
- 44. Social Media Impacts MANY Parts of an organization, look to integrate your plan and start with what works.
- 45. Start by knowing what you want to achieve and build a plan with the best tools.
- 46. Remember These Things....  Social media isn’t about sharing photos on Facebook. It is a new collaboration tool.  There are significant personal and professional benefits to participating.  Get started with a clear strategic plan focusing on what you want to achieve and how you can bring it to life with social media. 41
- 47. Professional Social Media Speaker Bestselling Author CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112