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From the theatrophone, to apps … to 
APIs: The 2020 Telco innovation 
challenge 
Luis Borges Quina 
Co-Founder & CEO 
Paris, 2nd Dec 2014 @QuinaLuis @apidaze
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
The Boring Prophet (« Life of Brian »)
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
1870 - Antonio Meucci
Teatro Pergola (Florence)
Teletroffono (1870)
1881 - Clément Ader
1881 - Clément Ader
The Theatrophone Company
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
1892 – Almon Strowger
From Manual to Automatic
1972 – J.Draper (a.k.a. Captain Crunch)
Meetup
BlueBox 
h"p://youtu.be/HFURM8O-­‐oYI
End of the Chapter 1
Innovation Learning 
(Meucci) 
NEVER GIVE UP
Innovation Learning 
(Ader) 
WORK FOR YOUR LIFE 
DREAMS
Innovation Learning 
(Strowger) 
BUILD YOUR OWN TOOLS 
TO SOLVE PROBLEMS
Innovation Learning 
(Blue Box) 
TAKE ADVANTAGE OF 3rd 
PARTY INFRASTRUCTURES 
(legally if possible J)
(Re)connecting the Dots
Differentiation needed !
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
Disrupting the Value Chain of Services 
Yesterday 
Today 
Source: RRE Ventures
Communication APIs inside Apps
What about the 2020 Telco Innovation?
Does 
Anyone 
Believe 
Telcos 
will 
be 
able 
to 
innovate 
?
Api days 2014  from theatrophone to ap is_the 2020 telco challenge_
Alan Quayle 
Telecom consultant 
Founder of the TADS - Telecom 
Application Developer Summit 
« People use their telco as they have no choice, but 
are increasingly frustrated by their lack of customer 
service compared to online service providers as 
telcos continue to cut costs to maintain margin 
growth in the face of flat / declining revenues. No 
implosion of an industry, just a slow painful 
migration thanks to dumbass regulation and an 
industry's dumbass obsession with telco standards and 
existing processes/systems which keeps costs 
massively inflated and hence limits their ability to 
experiment. Sigh! »
Chris Koehncke 
VP Business Development &Yet 
WebRTC Advocate 
Writer: chriskranky.com 
« Doing nothing remains a very viable strategy 
for most worldwide telecom operators with a near 
guaranteed rate of return and predictable 
continued reasonable growth. Unfortunately, this 
guarantee come at a price of decreasing market 
relevancy, it will be difficult within a single 
organization to be both predictable and 
relevant. »
Dan Burnett 
W3C Author 
Official editor of the key WebRTC 
specifications and co-author of 
the longest-selling book on 
WebRTC 
« Watch both Net Neutrality and 
Communication taxes. There is 
increasing concern that government 
regulation/control of the Internet 
will increase dramatically within the 
next decade. »
Dean Bubley 
Telecom Market Analyst 
@ Disruptive Analysis 
« By 2020 we will start to see the end of 
telcos' infrastructure monopoly, as other 
participants enter the market & become 
strategically important - municipalities, large 
companies, WiFi providers, mesh networks and 
maybe balloons and drones, as well as new forms 
of whole provision such as MNC [mobile network 
code] liberalisation. 
In a nutshell: "Telecoms is far too important 
to just leave it to the Telcos". »
Chad Hart 
Dialogic, Senior Director Product 
Marketing 
Chief Editor webrtchacks.com 
«The telecom services that will matter - the 
ones that drive usage growth, investment, and 
new jobs - will all look and act like the web & 
mobile app ecosystem today. A small portion of 
today's telecom landscape will be part of that. 
The rest of the telecom landscape will continue 
to clunk along, but be about as relevant is fax 
is today - there as an inconvenient last 
resort, only used when all other "modern" 
options are not possible.»
Tsahi Levent-Levi 
Amdocs, Senior Engineer 
Chief Editor BlogGeek.me (Nr 1 WebRTC 
blog) 
« The same as they do today. 
Making way too much money and still 
complaining that others are eating their 
lunch.»
APIs for Telecom Disruption 
# Software defined Networks 
# Automated Telecom Cloud 
through APIs 
# IoT requires API automation: 
50 billion devices programmed by 
5 million developers
SOFTWARE IS EATING THE 
NETWORK ! 
… and APIs are eating 
software J
Luis Borges Quina 
Co-Founder & CEO 
@QuinaLuis @apidaze 
THANK YOU 
& 
SEE YOU NEXT YEAR

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Api days 2014 from theatrophone to ap is_the 2020 telco challenge_

  • 1. From the theatrophone, to apps … to APIs: The 2020 Telco innovation challenge Luis Borges Quina Co-Founder & CEO Paris, 2nd Dec 2014 @QuinaLuis @apidaze
  • 3. The Boring Prophet (« Life of Brian »)
  • 6. 1870 - Antonio Meucci
  • 13. 1892 – Almon Strowger
  • 14. From Manual to Automatic
  • 15. 1972 – J.Draper (a.k.a. Captain Crunch)
  • 18. End of the Chapter 1
  • 20. Innovation Learning (Ader) WORK FOR YOUR LIFE DREAMS
  • 21. Innovation Learning (Strowger) BUILD YOUR OWN TOOLS TO SOLVE PROBLEMS
  • 22. Innovation Learning (Blue Box) TAKE ADVANTAGE OF 3rd PARTY INFRASTRUCTURES (legally if possible J)
  • 26. Disrupting the Value Chain of Services Yesterday Today Source: RRE Ventures
  • 28. What about the 2020 Telco Innovation?
  • 29. Does Anyone Believe Telcos will be able to innovate ?
  • 31. Alan Quayle Telecom consultant Founder of the TADS - Telecom Application Developer Summit « People use their telco as they have no choice, but are increasingly frustrated by their lack of customer service compared to online service providers as telcos continue to cut costs to maintain margin growth in the face of flat / declining revenues. No implosion of an industry, just a slow painful migration thanks to dumbass regulation and an industry's dumbass obsession with telco standards and existing processes/systems which keeps costs massively inflated and hence limits their ability to experiment. Sigh! »
  • 32. Chris Koehncke VP Business Development &Yet WebRTC Advocate Writer: chriskranky.com « Doing nothing remains a very viable strategy for most worldwide telecom operators with a near guaranteed rate of return and predictable continued reasonable growth. Unfortunately, this guarantee come at a price of decreasing market relevancy, it will be difficult within a single organization to be both predictable and relevant. »
  • 33. Dan Burnett W3C Author Official editor of the key WebRTC specifications and co-author of the longest-selling book on WebRTC « Watch both Net Neutrality and Communication taxes. There is increasing concern that government regulation/control of the Internet will increase dramatically within the next decade. »
  • 34. Dean Bubley Telecom Market Analyst @ Disruptive Analysis « By 2020 we will start to see the end of telcos' infrastructure monopoly, as other participants enter the market & become strategically important - municipalities, large companies, WiFi providers, mesh networks and maybe balloons and drones, as well as new forms of whole provision such as MNC [mobile network code] liberalisation. In a nutshell: "Telecoms is far too important to just leave it to the Telcos". »
  • 35. Chad Hart Dialogic, Senior Director Product Marketing Chief Editor webrtchacks.com «The telecom services that will matter - the ones that drive usage growth, investment, and new jobs - will all look and act like the web & mobile app ecosystem today. A small portion of today's telecom landscape will be part of that. The rest of the telecom landscape will continue to clunk along, but be about as relevant is fax is today - there as an inconvenient last resort, only used when all other "modern" options are not possible.»
  • 36. Tsahi Levent-Levi Amdocs, Senior Engineer Chief Editor BlogGeek.me (Nr 1 WebRTC blog) « The same as they do today. Making way too much money and still complaining that others are eating their lunch.»
  • 37. APIs for Telecom Disruption # Software defined Networks # Automated Telecom Cloud through APIs # IoT requires API automation: 50 billion devices programmed by 5 million developers
  • 38. SOFTWARE IS EATING THE NETWORK ! … and APIs are eating software J
  • 39. Luis Borges Quina Co-Founder & CEO @QuinaLuis @apidaze THANK YOU & SEE YOU NEXT YEAR