Api management customer
- 1. © 2014 IBM Corporation The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it. Elbert Hubbard Are you ready for the future? Cloud Computing API Economy Mobile
- 2. Why APIs? Why do they matter?
- 5. and growth is accelerating dramatically By End of 2014, 75% of the Fortune 1000 will offer public Web APIs By 2016, 50% of B2B collaboration will take place through Web APIs Sources: Gartner, Predicts 2012: Application Development, 4Q, 2011; Gartner, Govern Your Services and Manage Your APIs with Application Services Governance, 4Q 2012; Gartner, Open for Business: Learn to Profit by Open Data, 1Q 2012 APIs represent a new, fast-growing channel opportunity Business models are evolving APIs are a path to new business opportunities Branch Toll-free Website Web APIs
- 7. Examples across Industries • Quote interest rate and Loan application • Checking room availability and reservation • Looking up an item at a store location and purchase
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- 12. Drives Adoptions of APIs Typically low valued assets Drive brand loyalty Enter new channels For Free Facebook Login API provides free authentication for any Web / mobile app Example: Developer Pays Business Asset must be of high value to the Developer For example, marketing analytics, news, Capabilities such as credit checks Amazon EC2 Web Services – APIs charge per usage to launch and manage virtual servers. Example: Developer Gets Paid Provides incentive for developer to leverage web API Ad placements Percentage of revenue sold product or services Google AdSense APIs pay developers who include advertising content into apps Example: Indirect Use of API achieves same goal that drives business model. Increase awareness of specific content, or offerings eBay Trading APIs offer developers access to trading services extending the reach of listings and transactions Example: The Business of APIs – Who pays?
- 13. What is IBM API Management?
- 14. Where does API Management fit?
- 15. © 2013 IBM Corporation Introducing IBM API Management 2.0 1 Create, assemble, and define an API 2 34 Secure and scale the API Socialize by sharing with developers Manage and analyze growth A complete API management solution secure
- 16. © 2013 IBM Corporation IBM API Management Secure, control, and optimize Create (assemble) Create, manage, and socialize Leveraging existing IBM DataPower and CastIron investments secure Gateway Engine Node • Physical or VE Assembly Engine Node •Physical or HVE Management Node Analytics Node Will Environment Operations lead
- 17. Easily manage your APIs design, secure, control, publish, monitor & manage Explore API documentation Provision application keys Self-service experience Developer Portal API Manager Management Console Define and manage APIs Explore API usage with analytics Manage API user communities Provision system resources Monitor runtime health Scale the environment API Gateway (IBM DataPower) Enforce runtime policies to control API traffic
- 18. 18 Securely expose business services to internal and external developer communities
- 19. API Developer • How do I assemble APIs? • How do I manage security? • Will the infrastructure scale? • How do I measure performance? App Developer • Where do I access APIs? • How do I understand the APIs? • How do I measure success? API Product Manager • How can I rapidly release & update my APIs? • How do I publicize my API? • How do I measure success? Operations Lead •How do I manage all the API Environments that are being requested? •How can I scale each environment? •How can I easily find and fix issues? API Success Requires Addressing Needs of Multiple Stakeholders
- 24. © 2013 IBM Corporation Andre App Developer
- 25. Business Challenge Difficult for internal partners and developers to discover & access key financial services Lacked a standard ecosystem to manage internal partners including global credit card companies and merchants No visibility on Service consumption or ability to chargeback for LoB use of Services Example Apps Solution IBM API Management & DataPower Leading Global Commercial Bank provides easy & secure access to key financial services Business Value Offers 3rd party merchants secure standards-based access to key business services as APIs, with a self-service experience Provides a private ecosystem for partners and a central repository with usage analytics API platform and hackathons help drive innovation for Mobile application development $
- 27. Hackathons, Developer Challenges • 48 hours, 25 developers, over 400,000 API calls • Impressive 13 pieces of Intellectual Property for ASDA • Winning Ideas • “George Go!” - search application using multiple descriptors • “Clothing Shaker” - create your outfit by shaking your device • “Virtual Fitting Room” - use of Xbox Kinect and APIs • IBM API Management on Cloud provided Developer Portal & secure access to APIs • Looking to transform the Digital Banking landscape: • Innovative mobile solutions & IoT/ Wearables • 40,000 API calls from more than 100 different groups • Prototype APIs allowing Developers to interact with fake accounts • Account Details (APR/Interest Rate, Available Credit, Payment Due Date, etc) • Customer Information (Name, Addresses, Phone Numbers, Email Addresses) • Payment Details (Scheduled payments, payment history, etc) • IBM API Management on Cloud provided Developer Portal & secure access to APIs
- 28. Pitney Bowes, a global leader in software innovations, and mailing and shipping solutions, powers billions of transactions in modern commerce “Pitney Bowes location-based services on IBM BlueMix will allow innovators and developers to seamlessly extend their products and services to the cloud and mobile devices.” -Roger Pilc, Chief Innovation Officer, Pitney Bowes ..
- 29. Pitney Bowes Developer Portal
- 30. Pitney Bowes Developer Portal
- 31. © 2014 IBM Corporation Focus on Operational Costs Consolidation and modernization Operations Automation Risk and compliance Management Manual policy to analytics driven optimization Systems of Record Systems of Engagement Focus on Speed and Agility Assemble solutions from verified components and services Fast deployment and redeployment Agile to DevOps model User first delivery model Organizations must embrace new business models and disruptive technologies to be competitive, meet business needs, and innovate System z can acts as: Private Cloud Public Cloud Provider for services from Systems of Record affinity to Public Clouds affinity to Private Clouds • Transactional • Analytics • Structured Data • Audit & Regulatory Compliance • Unstructured Data • Internet of Things • Mobile • Social CRM HR ERP DB
- 32. © 2014 IBM Corporation Focus on Operational Costs Consolidation and modernization Operations Automation Risk and compliance Management Manual policy to analytics driven optimization Systems of Record Systems of Engagement Focus on Speed and Agility Assemble solutions from verified components and services Fast deployment and redeployment Agile to DevOps model User first delivery model Organizations must embrace new business models and disruptive technologies to be competitive, meet business needs, and innovate System z can acts as: Private Cloud Public Cloud Provider for services from Systems of Record affinity to Public Clouds affinity to Private Clouds • Transactional • Analytics • Structured Data • Audit & Regulatory Compliance • Unstructured Data • Internet of Things • Mobile • Social CRM HR ERP DB System of Record z/OS System of Engagement zLinux System of Insight IBM DB2 Analytics Accelerator Today’s z Systems does it all !
- 33. © 2014 IBM Corporation Mobile Cloud Enterprise Solution
- 34. © 2014 IBM Corporation Web Services or REST based services On-Premise API Management Mobile Applications Cloud-based Services Enterprise API’sMobile/Cloud App Enablement IBM DataPower Gateway IBM API Management Systems of Engagement Systems of Record Web Applications API Management for System z - Architecture Overview
- 35. System Z z/OS Connect JSON WAS Liberty Security & Integration API Gateway IBM DataPower Appliance On Premise API Management CICS API Invocation Create, Publish, Manage & Socialize APIs (IBM API Management) Discovery services Web Services REST Services Discovery and invocation of System z based Services WOLA based services Web Services IMSSOAP Gateway CICS E n t e r p r i s e S e r v i c e s zServices API Discovery of z Services for API Development 1. Get a list of deployed services (Service Identification) - Filter based on technical and business service attributes 2. Get schema for a specific service (API Definition) 3. Get additional deployment details for a service (API Assembly) - e.g., security protocol support, invocation uri Service Development Tool and Enablement Runtimes Web Services CICS and IMS provides separate tools and runtimes; TPF provides runtime libraries REST/JSON CICS and IMS use common z/OS Connect runtime
- 36. © 2014 IBM Corporation Serving mobile data directly from z13 is 40% less expensive than exporting data to a System of Engagement CICS IMS WebSphere AS DB2 Analytics Mobile apps can run either on- prem (using Linux on System z) or in the cloud (via BlueMix) z/OS ConnectMobileFirst Platform (cloud) Analytics run on SoR system for optimal performance and security MobileFirst Solution: Advise & Grow - DEMO
- 37. © 2013 IBM Corporation Banking Need to create, test, and evolve new services and better adapt to the needs of the users. Need to deliver multiple focus apps on many different devices. APIs exposed Customer API Account API Transaction API Branch / ATM Location API Apps Composed Financial Overview Financial Timelines Mapping Financial Relationships Added Value Services: Loyalty, Couponing, Targeted Marketing 38 APIs are emerging across industries
- 38. © 2013 IBM Corporation Insurance Need to leverage partnerships to deliver joint solutions, and decentralize business value chain Need greater agility to explore new revenue channels APIs exposed Policy API Customer API Account API Apps Composed Claims Filing & Processing Comparative Quotes / Multiple Insurers Policy Sales and Renewals 39 APIs are emerging across industries
- 39. © 2013 IBM Corporation40 APIs are emerging across industries Retail Shifts in buying patterns and customers Need to reach customers on mobile devices Need presence in every channel APIs exposed Products API Store Locator API Deals / Discounts API Product Reviews API Apps Composed Pricing searches / aggregators Daily deals / finders Geo-location / nearby location and gift finders