APIs at Enterprise Scale, Sid Bhatia, API Strategy & Practice Conference, Amsterdam, March2014
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The document discusses the evolution of APIs in the enterprise context, highlighting their role in enhancing customer engagement through various channels and devices. It emphasizes the importance of a comprehensive API strategy that includes creation, consumption, and management to drive revenue and deliver unique customer experiences. Additionally, it outlines the functions and requirements for both API providers and consumers, noting the significance of scaling and securing APIs effectively.
APIs at Enterprise Scale, Sid Bhatia, API Strategy & Practice Conference, Amsterdam, March2014
- 1. APIs at Enterprise Scale March 27, 2014, Amsterdam Sid Bhatia @SidBhatiaCalif Product Management, IBM API Economy @ibmapimgt @apistrat
- 2. The way businesses reach customers is evolving Websites Connected Appliances Partners Websites/Sensors Internet TVs Smartphones Tablets Game Consoles Connected Cars Millions 1993 - 2000 Trillions 2013+ APIs “…in 1993 and 1994 we were deeming the web as the next place for FedEx to be.” -Thomas Wicinski, VP Digital Marketing FedEx ibm.com/api-management
- 3. A complete API strategy should address API creation & consumption Creation Consumption • Assembly • Transformation • Rationalization • Discovery • Composition • Deployment Assets & Services Application End Points Grow revenue through new channels Deliver a differentiated customer experience Public APIs Partner APIs Private APIs ibm.com/api-management
- 4. APIs for whom? API Consumers (app developers) API Providers End Users While API providers make APIs available to API consumers… …many API consumers often are ALSO API providers Various internal API provider developer communities Business IT Ops who consume APIs provided by use apps provided by Public Partner Private + using Cloud services and/or on-prem services ibm.com/api-management
- 5. API exploration Interactive API test Self-service sign up App key provisioning API usage analytics API realization Rate limiting and throttling Runtime policy enforcement API gateway deployment OAuth security management Data transformation/redaction Backend service discovery Version management Multi-tenant infrastructure Analytics support Role-based access control Environment management Monitoring and notification Focus on app developers/API consumers IBM /apimanagementibm.com/api-management
- 6. API externalization API realization Multi-tenant infrastructure Rate limiting and throttling Runtime policy enforcement API gateway deployment OAuth security management Data transformation/redaction Backend service discovery Version management Analytics support Role-based access control Environment management Monitoring and notification Real API Success = API externalization + realization ibm.com/api-management API exploration Interactive API test Self-service sign up App key provisioning API usage analytics
- 7. Assembly Rapidly create APIs by leveraging existing on-prem & cloud services, including REST & SOAP Integration Leverage variety of information sources, easily transform Security Threat protect, AuthN/Z verify, Token translate, Schema validate, Filter…at wire-speed when needed Control Set Soft rate & Hard rate limits, Notify Optimization Cache results on local or shared cache, Intelligently distribute load to backend systems Analytics Monitor, Analyze, Predict Multi-developer Multi-tenancy for multiple on-prem departmental scenarios Scale Scale on-prem infra components independently & easily, Leverage cloud infra with auto-scaling Publishing Easily list APIs in dev community portals & marketplaces Management Versioning as enterprises mature, Lifecycle mgmt Key considerations when providing APIs ibm.com/api-management
- 8. Share with developers 3 Create, assemble and define an API 1 Manage growth & analyze results 4 Secure & scale the API 2 IBM API Management ibm.com/api-management
- 9. $ Connected Car Millions of Cars For Partner developers Mobile Retail Innovation For Private & Partner Developers Managed Flight Info Access For Partner Developers Secure Collaboration 4000+ global developers For Private & Partner Developers APIs at Scale - Industry Stories ibm.com/api-management Shipping services Billions of commerce transactions For Public & Partner Developers