API management solution
- 1. GROUP ENTERPRISE GROUP ENTERPRISE Copyright© by NCS Pte Ltd. All rights reserved. Alan Ting Business & Innovation (FUSION) 18th June 2015 API Management Solution
- 2. GROUP ENTERPRISE We are part of the SingTel Group Enterprise, committed to deliver intelligent ICT solutions on-demand and on-the-move. 2 Business Applications Services Cloud & Managed Services Communication Engineering Next Generation Fixed and Mobile Infrastructure SingTel Group Enterprise Who is NCS?
- 3. GROUP ENTERPRISE BaaS – Time to market for Apps & building engaging experiences Get your developers creating right away! Datastore Location queries Push Notifications Connections/Soc ial User Data Existing backend Partner Services Pre-built APIServices
- 4. GROUP ENTERPRISE Best Practice – Technical Side • Consumption focused (aka Outside-in) • REST & JSON for shorter time to market/value • API as Products • Flexible bundles to solve different specific use case without changing backend APIs • Good way to control access to resources • Each API product can have different properties • Agile development methodology
- 5. GROUP ENTERPRISE Best Practice – Business Side • define marketing and product strategies to drive usage, revenue, customer, developer, and partner acquisition and retention • define strategies to reduce cost of developer and partner acquisition and onboarding • remove bottlenecks and provide a better developer experience to strengthen adoption • track and understand trends and changes in KPIs, including unique users, usage, and app ratings to implement product strategies to build better products
- 6. GROUP ENTERPRISE Developer management 6 automatic or manual registration self service app key requests self documenting How is API adoption? How can we improve? What is the business impact? How are the APIs my app uses performing? How is my app adhering to API terms of use?
- 7. GROUP ENTERPRISE Differentiator #2 – Enabling Modern Apps Experience 7 Start Finish Shopper gets online store ad in email Browses at shoe rack on the website Adds it to his wish list on the website Later he’s close to one of their stores Gets a push notification that the shoe rack is in stock And if he places his order now, he gets a discount He places the order. Chooses in store pickup. Picks up the item in store bypassing checkout. He receives a survey about the item. He fills out the survey. His feedback is posted. Differentiator #3 - Code & Configuration Differentiator #1 - End-to-end Analytics
- 8. GROUP ENTERPRISE Potential eCommerce digital use cases Digital Business must increase profits by expanding use of digital assets Specifically, • use new touch points to reach more customers • personalize customer journey • create new partnerships Use Cases • Mobile commerce, smart watch (Walgreens, Woolworths) • Location based service (Pitney Bowes) • Personalized offers and clientele (Walgreens, Burberry) • Friction-less self-service way of growing partnerships (First Data) • Social sales on Facebook (Magazineluiza)
- 9. GROUP ENTERPRISE 9 Personalized Mobile Offers User receives email offer on new shoes Browses shoes on website and adds to wishlist Later, she happens to be near one of their stores Gets push notification with promotion: 15% offer, today only Orders on mobile, selects in-store pickup Uses store’s location-based services to walk to nearest store Picks up item in store and confirms by scanning mobile device Store meets monthly sales target, learns about customer
- 10. GROUP ENTERPRISE 10 Ebay Enterpris e Leading provider of B2B commerce technologies, omni-channel operations, and marketing solutions Use Cases • Instant visibility through order management API • Flexible integration with various payment services • Customer service (online & in-store) ; 3
- 11. GROUP ENTERPRISE QuickPrints api prescription api balance reward api More than one refill per second via mobile devices Over 75 partner apps using QuickPrint APIs 6x sales increase vs. store only Walgreens ; 3
- 12. GROUP ENTERPRISE 12 Woolw orthsLargest retailer in Australia and New Zealand Multichannel consumer driven digital commerce transformation driving change and greater innovation Managed PCI cloud deployment with internal APIs Greater cross silo flexibility and reduction in time to market ;
- 13. GROUP ENTERPRISE 13 Magazine Luiza9th largest retailer in Brazil with 750 outlets and over 100,000 personal "stores" on Facebook Use Case • Makes catalog and payment processing available to Facebook users who create personalized stores for their social network • Pay commission on sales through Facebook stores ; 3
- 14. GROUP ENTERPRISE 14 Burb erryMarkets luxury apparel and accessories for women, men, and children Fashion moves fast and they needed to use technology to lead the social conversation Use Case • Clienteling app for sales associates helps personalize customer service with customer preference and previous sales information ; 3
- 15. GROUP ENTERPRISE Customer References • Fujitsu • Big corporation (160K employees) with complex IT systems (640) • Multiphases digital transformation • B2E first and then B2B • Woolsworth • >300 locations, 14 brands • Serving dynamic pricing info through real time API • Catalog built out of BaaS with search capability