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Moving	Toward	a		
Modular	Enterprise	
James	Higginbotham	
@launchany
APIs	Are	Collabora@ve	
APIs	
Customers	
Partners	
Business	
Developers
APIStrat 2016: Moving Toward a Modular Enterprise
When	APIs	Meet	Jobs-to-be-done
APIStrat 2016: Moving Toward a Modular Enterprise
Digital	Transforma8on	is	the	
ïŹrst	step	in	a	longer	process	
toward	a	modular	enterprise
The Modular Enterprise
Offers API
Inventory
API
Bookings
API
Identity API
Accounts
API
Rewards
API
Partners
Internal
Developers
Public App
Developers
Consumers
Third-party
Approved Apps
Discipline	#1:	
Become	an	API-Centric	
Organiza8on
APIStrat 2016: Moving Toward a Modular Enterprise
APIStrat 2016: Moving Toward a Modular Enterprise
APIStrat 2016: Moving Toward a Modular Enterprise
APIStrat 2016: Moving Toward a Modular Enterprise
Discipline	#2:	
Deliver	capabili8es	as	
composable	services
API	Capabili@es:	“I	want	to
”
APIStrat 2016: Moving Toward a Modular Enterprise
Alexa		
Voice	Skill	
API	
Gateway	
API	
Gateway	
Messaging	

	
Microservice	

	
API	

	
Microservice	

	
API	

	
Microservice	

	
API	

	
Microservice	

	
API	
Slack		
Chatbot	
Web	+	
Mobile	App	
API	
Gateway	
Microservice	Architecture
Discipline	#3:	
Internal	innova8on	starts		
with	an	outside-in	approach
Modern	web	APIs	are	the	
ul8mate	“do-over”
Web	
Applica8on	
API	
Internal	
Applica8on	
Direct	API	
Consumer	
Mobile	
Applica8on
Discipline	#4:	
Produc8za8on	of	IT
What	is	the	Produc@za@on	of	IT?	
Project-Based	IT	
‱  Fixed	Budget	
‱  Output-based	
‱  One-oïŹ€	solu@on	
‱  Internal-focused	
‱  Date-driven	
‱  Ends	with	maintenance	
‱  Marke@ng	rare	
Product-Based	IT	
‱  Variable	Budget	
‱  Outcome-based	
‱  Repeatable/reusable	
‱  Customer-focused	
‱  Results-driven	
‱  Ends	when	need	ends	
‱  Evangelis@c	marke@ng
Discipline	#5:	
(Re)structuring	
For	Product	Delivery
“Waterscrumfall”	
Planning	
Itera@ve		
Development	
Controlled	Release
The	Value	of	an	Agile	Process	
Gap
APIStrat 2016: Moving Toward a Modular Enterprise
APIStrat 2016: Moving Toward a Modular Enterprise
Where	are	APIs	leading	us?
APIs	are	the	new	apps.
The Modular Enterprise
Offers API
Inventory
API
Bookings
API
Identity API
Accounts
API
Rewards
API
Partners
Internal
Developers
Public App
Developers
Consumers
Third-party
Approved Apps
James	Higginbotham	
james@launchany.com	
@launchany	
Thank	you

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APIStrat 2016: Moving Toward a Modular Enterprise