Building A Business-Facing Mobile Developer Community

Mobile
Developer
Community
SOA Software
Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.

Andy Jones
• 25 years in complex systems
• Usually starting with someone
saying or writing “How could we
possibly achieve …”
• It’s about …
• New ideas
• From concept to production
• And I started with …
Big ideas require small ideas:
Project 1 => 22 patents

Sir Dave Brailsford
“it’s important to understand the ‘aggregation of marginal gains’. Put
simply….how small improvements in a number of different aspects of
what we do can have a huge impact to the overall performance of the
team.”
GB Track Cycling
Olympics Gold Silver Bronze
2000 1 1 2
2008 7 4 2

The Innovation Value Chain
Idea
Generation
Innovation is not the product of logical thought,
although the result is tied to logical structure
Albert Einstein
Idea
Conversion
Idea Diffusion
Value
Too
few
Ref: Hansen and Birkinshaw
London Business School
Can’t
select
Can’t
execute
Can’t
collaborate

Roles and Functions

API – Benefits and Challenges
• Benefits
– Productivity
• Many hands
• Outsourced model
• Natural risk sharing
– Innovation
– Flexibility
– Re-use
• Challenges
– Security
– Sustaining benefit as deployment become increasingly entangled
– Understanding usage and costs of shared resources
– ? Consistent adoption across a complex enterprise
– ? Cost of compliance

Enough
Problems !
Solutions ?

Outside -> innovation
- Engage resources outside the enterprise
- They can see solutions you can’t
- You can see problems they can’t
- The “voice of the customer” !
- Provide suitable capabilities
- Abstract your business – loose coupling no longer optional
- Simplify to reflect the customers view
- Prioritise key business functions
- Stop saying “No!” to Marketing
- Be easy to work with

Solution Needs
• Flexibility
– Solution must match the enterprise
– Solution must match the partners
– Solution must evolve as maturity evolves
• Access
– Solution must encompass all relevant stakeholders
• End to End Solution
– API Management integrated with SDLC
– Run time enforces policies determined by architecture and enterprise
strategy
– Run time monitors usage

Matching Partner
Needs

Matching the Partner Needs
• Flexibility
– Move fast to meet emerging technical trends
– Present different interfaces to different partner types
– Provide the right support infrastructure
• Access
– Make it easy for them to discover what you have
– Make it easy to get help
– Allow and promote collaboration
• End to End Solution
– What does this mean to you ? Onboarding ? App approval ? API
promotion ?

Managing Entitlements
Licence Terms
Scopes & Policies
Quality
Of Service
EULA
Scopes
Operations
API
Licence

Content Filtering
• Provide a content firewall,
protecting against malicious
content
• Validate message content
including message headers,
form and query parameters,
XML and JSON data
structures.
• Policies for XML and JSON
DoS
• Protection against viruses in
attachments and other binary
content via ICAP integration
with leading anti-virus
engines

Quota Management/Rate Limiting
Restrict the number of calls an App can make
Apply controls based on context, affinity, segmentation etc.

Mediation
• Reuse existing assets and services to create modern APIs that meet
consumer requirements
• Transport Mediation
– http, https, JMS
• Binding Mediation
– REST to and from SOAP
– SOAP versions
• Content Mediation
– XML to and from JSON
– Transformation
• Policy Mediation
– Security Token exchange
– WS-Policy interoperability

Analytics

Deploy a Gateway or Deploy a Proxy ?
Lightweight container
for API facade
Gateway fulfills additional
roles in the architecture

Routing & Flow Control

The Need for Speed …
Systems of Innovation
Systems of Differentiation
Systems of Record
Speed !!!
Speed !!
Speed !

On boarding

Caring for the Community
• Provide a social developer
engagement platform
• Integrate API documentation
• Automate App access provisioning
• Integrated discussion and newsfeeds
• Trouble ticket management
• Search with full content indexing
• API and App privacy and group
management – essential for B2B and
partner APIs

Developer Engagement

But what does the enterprise need ?
• Access for API Owners
– Who controls the docs ?
– Who controls access ?
• What needs to be approved ?
– API access ?
– Developer id ? Organsiation id ?
• Who needs to approve it ?
– One owner ?
– A workflow across a group of stakeholders ?

Best practice or your practice ?
New measures, new roles
External
scout ?
Internal Idea
Broker ?
Internal
Venture
Capitalist ?
Number
of ideas ?
Proportion of
good ideas ?
Value from
shared ideas ?
Successful
conversion ?

So ….
• Provide the infrastructure that suits your business model
• Match your internal governance needs
Then the fun part …

Then the fun part …
So ….
• Provide the infrastructure that suits your business model
• Match your internal governance needs
- Allow innovation – Promote innovation – Support innovation
- Expect the unexpected – flexibility and security
- Measure benefit and retain imagination

Questions

Building A Business-Facing Mobile Developer Community

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