Catchy Developer Marketing (B2D) Agency. An overview of services.
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Catchy specializes in B2D marketing, helping businesses create, build, and engage their developer communities through tailored strategies and services. They address common developer program challenges like acquisition costs and developer activity by providing insights, journey mapping, and a dedicated outreach center. With extensive experience managing campaigns and analyzing data, Catchy enhances developer engagement and event outcomes across multiple markets and platforms.
Catchy Developer Marketing (B2D) Agency. An overview of services.
- 1. Catchy Business to Developer (B2D) Marketing 1
- 2. Ecosystem Explosion The developer ecosystem, a complex cityscape. 2
- 3. Common Developer Program Questions How many of your developer relations are one-night stands? What’s your true acquisition cost per developer? How many of your developers are actively developing? Catchy provides the answers What was the ROI from your last developer event? Which of your developers are most valuable? How many of your developers are below the app “poverty line?” 3 3
- 4. Global Services Portfolio/Examples o Developer journey mapping o Pipeline pinch points o Target developer identification o And more… Strategy o Data cleansing o Survey execution and analysis o Unified database creation o And more… Delivery Insight o Pipeline acceleration o Events plus o Seeded device management o Developer outreach centre o Marketing calendar management o And more… Our services are tailored to the developer ecosystem. 4
- 5. Overview • Catchy helps create, build and engage your developer community, whether you’re wrestling with your existing community of thousands or just starting out with the release of your first API. • Wherever you are in the cycle – strategy creation, campaign delivery and management, or analyzing results and data, Catchy gets results. Shaping the marketing plan and strategy. 5
- 6. Common Road blocks Catchy Solution Block: 1. The blanket term ‘Developer’ is applied to everyone 2. The short head and the long tail yield poor returns. 3. Developers sign up but don’t take next step. 1. We develop hyper segmented one to one campaigns 2. We unlock the lucrative “middle core” of professional developers 3. We accelerate the pipeline. Catchy unblocks the marketing gridlock. 6
- 7. Example: Developer Journey Mapping Catchy answers the following questions about your developers: Why do they want to work with you? Why do they want to work with you? How do your competitors work with them? Where do your developers come from? What do they need to move them along? Where do they get stuck in your pipeline? Effective marketing to developers. 7
- 8. Developer Outreach Centre • Catchy runs a dedicated Developer Outreach Centre. • Staffed by trained and experienced professionals who manage campaigns using multiple contact channels. • Outbound and inbound telemarketing, email, digital and social media. Amplifying marketing campaigns. 8
- 9. Example: Pipeline Acceleration • Catchy locates and unblocks pinch points in your developer flow. • Catchy designs and executes the campaigns through our Developer Outreach Centre. • Our multi channel approach is 7x more effective than a standard mass email. Increasing engagement and conversion. 9
- 10. Example: Events Support Catchy helps deliver results from your events. • • Pre event – Target identification and attendee recruitment • Post Event – Survey attendees, track actions and follow ups • Making events matter. Events Plus service Generate Event ROI 10
- 11. Getting Value from Data • Survey results analysis • Effective recommendations • Target developer identification • App and developer trend analysis • Database management and unification Catchy has a team of data scientists. 11
- 12. We Work at Enterprise Scale Catchy handles thousands of developers daily. 12
- 13. Our Stats Contacted Managed >500K Managed >100 developers in the >50 campaigns in past 12 months campaigns the last this year year Worked with >12 platforms Campaigns in >90 markets in 6 languages Offices in UK/US plus dedicated multilingual developer outreach centre. Catchy knows developers. Catchy analyzes over 1 Million app data points per month 13
- 14. Catchy Amplify your developer marketing. www.catchyagency.com Europe/Asia: +44 (0)1225 424648 USA: +1 (650) 943 2320 catchus@catchyagency.com www.catchyagency.com 14