Marketing to Developers
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The document emphasizes the dual nature of developers as challenging customers yet effective evangelists. It outlines strategies for engaging developers, including creating a developer-friendly API, utilizing community-building events like hackathons and meetups, and establishing thought leadership through content sharing. The focus is on understanding developer needs and integrating solutions into their workflow to convert them into loyal customers.
Marketing to Developers
- 1. Marketing to Developers Kevin Chau
- 2. Developers are the worst customers, but the best evangelists.
- 3. They ask a lot of questions
- 4. And linger in the funnel
- 5. They create lots of pre-sale support questions
- 6. But they make great evangelists
- 7. So, how do you create customers out of devs?
- 8. Product It all starts here
- 10. Developer Thought Process 1. Does it solve my problem?
- 11. Developer Thought Process 1. Does it solve my problem? 2. Should I build it myself?
- 12. Developer Thought Process 1. Does it solve my problem? 2. Should I build it myself? 3. Does it fit into my existing workflow/architecture?
- 13. Features Upfront
- 16. ?????????
- 17. No BS Pricing
- 18. Don’t do this.
- 23. • Multiple SDKs • Tutorials • Plentiful Docs • Examples
- 24. Developer Friendly API Ahem, Google.
- 28. • Get qualified customers using your product • Low to no budget required to run • Global audience and exposure • Make industry friends and potential partnerships
- 29. Meetups DevRel and CMgr Gold Mine
- 30. Tech Community Meetups Send your DevRel here
- 32. Interest Group Meetups Curated by your Community Manager
- 34. • Social outing • Builds strength in community • Builds the brand outside of the product • Real people using the product • Forms stronger core users • Create thought leaders for your product Tech Community Interest Group
- 35. Conferences Not of the “I think we should have booth babes, but I’m an idiot.” variety
- 36. Simple as that. Pitch for your developers and send them to share their findings in doing what they do best.
- 39. Position yourself as a thought leader. Use plenty of example code.
- 41. “Fin.”