Apouc 2014-oracle-community-programs

1 Confidential – Oracle Internal
Oracle Community Programs Overview & Updates
Updated May 2014

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential2
Agenda
 OTN Program Overview
 Oracle ACE Program Updates
 Java Champions Update

About OTN
OTN’s mission is to evangelize, advocate for, and
expand the community of technologists who work with
Oracle products and technologies to design, develop and
deploy technical solutions. We’ve grown to be the largest
and most comprehensive developer community by
fostering engagement at the intersection of Oracle and
industry standard technologies.
Mission

About OTN
 Authentically extend the reach of Oracle channels
 Provide social proof that our solutions are the best in class
 Drive adoption of new releases via advocacy
 Increase customer success via technical content development
 Provide strategic product feedback to development
 Provide market insight to product marketing
 Maintain a pipeline of ACEs/Java Champions
Program Goals

OTN Reach in Perspective
5,757,840
7,115,626
29,113,158
70,577,137
81,661,127
79,918,559
FY09 FY10 FY11 FY12 FY13 FY14
(Jan)
% Visits and Download Volume
OTN drives approx 65%
of overall site traffic

Community Programs & Customer Lifecycle
A Post Purchase Focus with Pre-Purchase Influence
ACE articles, papers, case studies
Downloads & Documentation
Forums content
ACE articles, papers,
Documentation & Patches
Forums/MOSC support
Developer Days & VDDs
Demos & How-To’s
Social properties
BlogsNurture content +
Qualification data

OTN in FY 14
Objectives
• Increase advocacy for Oracle technologies by Architects, System Admins, Database
Developers/Admins and Java Developers
• Advocate for the role of the technical end-user to product management
• Drive grass-roots evaluation/feedback/adoption of Oracle product and technologies
• Grow technical communities as a resource/channel for internal groups
Approach
• Focus efforts on our most engaged communities (ACEs & Champions)
• Develop/implement audience specific strategies for increasing engagement
• Improve community infrastructure and provide active community management
• Establish OTN as the technical research hub for potential buyers
Reinvigorating our community from the inside out

Evolving from Growth to Engagement*
OTN is still the largest technical community in the world.
Our best opportunities involve engaging our existing community
more effectively on owned and 3rd party platforms.
We continue to focus on:
1. Driving from 3rd party sites to owned sites
2. Increasing engagement
3. Nurturing the next generation of advocates
4. Better alignment of investments to goals
*Parallels a shift from lead generation to lead qualification

Program Summary
• Virtual Technology Summit – A quarterly online virtual summit featuring a mix of
Oracle and community content. Events include hands-on-labs and are available on
demand
• OTN Workshop Kit (formerly Developer Day) – Kits that feature content from the
Virtual Technology Summit events will be made available for use by regional field
marketing units.
• Developer Challenges – OTN is launching a series of Developer Challenges
starting with the Java Embedded Challenge in FY14/15. Additional challenges will be
created for other solution areas.
• 3rd Party Events – OTN will continue to provide a prioritized list of 3rd party events
by audience, but will no longer financially support event participation. OTN, however,
will increase travel support for Community Manager participation.
• ACE Associate – OTN will be adding a new level to that ACE program to facilitate
expansion regionally and into new technology areas.
PLATFORM UPGRADES
Forums Upgrade – OTN
continues to invest
heavily in the forums to
improve the experience.
Local group functionality
will be added in early
FY15
Blogs Upgrade – OTN
will replace our blogging
infrastructure and overall
strategy, shifting away
from single author driven
blogs to a smaller number
of highly active group
blogs.

10+ Years of Recognizing Advocacy
2003 2004 2005 2006 2007 2014
OTN Community Experts
Launched
• Recognized outstanding
Oracle Discussion Forums
contributors
• Started with 8 participants
Fusion Middleware Regional
Directors Launched
• Selected 5 community experts
to participate
Oracle ACE Program
Reaches 100 Participants
Program Renamed Oracle ACE
• Reflects broader Oracle
community contributions
ACE and FMW Directors Combined
• One ACE program with 2 tiers –
ACE and ACE Director
• Includes DB and MW experts
ACE Associate Tier Launched
• 3-tier program with 400+
global participants

The Oracle ACE Program
Recognizing Community Members for Advocacy and Evangelism
3-Tier
Program
Tier
Description
Baseline entry for community
members who have
recently initiated activity
Active community members with
an established profile
Top-tier community members who want to
engage more closely with Oracle
Qualifications
Must have measureable activity in
at least 2 areas:
• Oracle Discussion Forums
• Published content
• Book authorship
• Oracle-related blogs
• Event speaker
• Active social media participant
• Participation in Oracle User
Groups
High historical level of Oracle
community recognized contributions
in the following areas:
• Oracle Discussion Forums
• Published content
• Book authorship
• Oracle-related blogs
• Frequent event speaker
• Established social media
networks
• Participation in Oracle User
Groups
Above and beyond those of an Oracle
ACE. Additional qualifications include:
• Track record of major contributions to
the community
• One-year commitment in an honorary
(non-compensated) capacity,
including:
o Ongoing dialogues with local
community
o Providing community feedback
o Product team interactions via in-
person briefings or web
conferences

General Oracle Community Member
OTN Member
Active
Member
ACE - Consistent and useful community activity
- Regular blogger
- Large social network
- Presenter, author
- Established community profile
Lurker
Engaged Community
Participant & Advocate
- Signs up for email newsletters
- Downloads OTN software
- Becomes Discussion Forums member
Registers @ Oracle.com
Joins Oracle on social networks
- Establishes blog
- Writes OTN article
- Presents at Oracle-
related event
- Participates in user group
- Answers discussion forum questions
- Takes part in social conversations
The Path to Becoming an Oracle ACE

The Oracle ACE Program
Community member
initiates activity; builds
profile and network
• Voluntarily shares
experience and
provides guidance
Nomination is
submitted
• Self nomination is O.K.
for Associate & ACE
tiers
• ACE Director must
have 3 references –
employees and/or
current ACE Directors
Nomination
committee
reviews
nomination
• Committee is
comprised of
program office and
relevant product
team members
(based on nominee’s
area of expertise)
Submission is
accepted or
declined
• Based on individual
qualifications
• Suggestions are
given to declined
nominee on how
he/she can achieve
status
Nomination Process For All Tiers

Oracle ACE Director Profile
Oracle ACE Director
Tim Hall
 Proven Veteran: 20 years of experience focusing on
database administration and PL/SQL development.
Also an Oracle Certified Professional (OCP)
DBA/Developer.
 Prolific Voice in the Community: Since 2000, has
published over 400 articles on his popular website
www.oracle-base.com and has garnered 3,100+
Twitter followers (@oraclebase).
 Popular Evangelist: Has participated on 5 OTN
Tours in LAD, EMEA, and APAC and has given more
than 40 conference presentations at Oracle and
Oracle User Group events worldwide since 2006.

North America
EMEA
APAC
LAD
40%
35%
19%
6%
441
Active
Oracle ACEs,
Associates and
ACE Directors
Current as of May 2014
Advocacy Across the Regions
Distribution by Geographic Region
84 in JAPAC:
• 3 Associates
• 16ACE Directors
• 65 ACEs

Current as of May 2014
APAC Growth and Country Representation
Oracle ACE, ACE Directors & ACE Associates
0
10
20
30
40
50
60
70
80
90
2011 2012 2013 2014
ACE ACED Associates
China
Japan*
Australia
India
Korea
Others
APAC Growing 20% Annually Current Distribution by Country
Others: Singapore, Malaysia, New Zealand, Thailand (1 each)
*includes one residing in US

Advocacy Across the Stack
39%
16% 15%
10%
8%
4.5%
2% 2% 1% 1% 0.5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Oracle ACE Program Expertise
Comparison
current as of Feb 2014
Distribution by Community/Area of Expertise
0
5
10
15
20
25
30
35
40
# of JAPAC ACE’s by Expertise

A Deep Reach and Influence in the Community
 222 blogs maintained
 Over 800 blog posts/year
 66 books published
 Over 1,800 presentations
made worldwide (FY13 to date)
 255 Twitter accounts maintained
 Combined total of 234,000+
followers*
 605,000+ tweets*
*As of Dec 2013

 A low-cost, grassroots effort
that has reached
over 21K+ users in 64 cities
in LAD, APAC, and EMEA
“I love the OTN Tours. They are an extremely valuable experience
because of the learning that happens both ways. The attendees
ask great questions and are very excited to learn. This provides me
with a learning opportunity, and keeps the contact going in building
a network after the conference as I follow up with an answer.”
- Michelle Malcher, ACE Director, United States / @mmalcher
OTN ACE Tours
ACE Program Sponsorship Combined with UG Organization

OTN ACE Tours
LAD Tours
- 4 Tours since FY11
- 13 unique cities visited
EMEA – Nordic Tours
- 4 cities visited
APAC – India Tours
-2 Tours since FY13
-13 cities visited
APAC Tours
- 17 cities visited
*Does not include FY14 data

Why Do ACEs Do What They Do?
 Satisfying to help others
 Peer recognition
 Another level of credibility
 ACE Directors – get insight into
Oracle’s future strategy and direction
Benefits for Participation
 Official recognition on
Oracle website
 Invitation to participate in
ACE events
 Profile posted in online
ACE Directory
 Association with the best
of the best in the Oracle
community

Connect with the Oracle ACE Program
 oracle.com/technetwork/oracleace
 Facebook.com/oracleaces
 Twitter.com/oracleaces
 Linkedin.com/in/oracleace
 Email: oracle-ace_ww@oracle.com

What is the Java Champion Program?
 The Java Champions are an exclusive group of passionate Java
technology and community leaders who are community-nominated
and selected under a project sponsored by Oracle
 Under Oracle’s sponsorship, Java Champions provide feedback,
ideas and direction that will help Oracle grow the Java Platform
 Java Champions are invited by Oracle's Java Development and
Developer Program team to participate in technical discussion
and/or community building activities

Java Champions
Participant Geographic Distribution
138
Java Champions
Worldwide
EMEA
North America
APAC
LAD
45%
42%
7% 7%

Who Are Java Champions?
 Java luminaries, senior developers, architects, and
consultants
 Professors and Academic Leaders
 Authors of Java-related content (online & print) and
industry conference speakers
 Java User Group (JUG) leaders and the managers of
Java-related portals
Exclusive group of passionate community leaders

Java Champion Principles
 Java Champions are leaders; ideal candidates are leading Java-related projects, JUG
communities, and so on.
 Java Champions are technical luminaries; the candidate should be a Java engineer
or architect who is relatively senior and has lots of experience.
 Java Champions are independent-minded and credible; Java Champions may author
or publish content that is pro, neutral, or negative toward Oracle.
 Java Champions are involved with some really cool applications of Java
Technology or some humanitarian or educational effort. The application must be
openly available to the Java community (vs. a company-proprietary or government-
classified project).
 Java Champions are able to evangelize or influence other developers through their
own professional activities (via consulting, teaching, writing, speaking, etc.)

Oracle ACEs versus Java Champions
Similarities
 Passionate community leaders
 Recognized for their ongoing, valuable contributions to the community
 Feedback valued by Oracle
Oracle ACEs Java Champions
Expertise in Oracle products and
technologies
Expertise in Java platform
Nominations are ratified by Oracle Peer review process for all
nominations
Expectation for ongoing interaction
(ACE Directors)
Independent group – relationship
based on common interest

Apouc 2014-oracle-community-programs

More Related Content

What's hot (20)

Viewers also liked (6)

Similar to Apouc 2014-oracle-community-programs (20)

More from OUGTH Oracle User Group in Thailand (14)

Apouc 2014-oracle-community-programs