Bring Your Content Into
Focus Using Data Driven
Analytics
Rachel Walters
Tim Esposito
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
About Us
Rachel Walters
Manager – Documentation and Content Strategy
Oracle Warehouse Management Cloud
linkedin.com/in/rachelwaltersprofile
Tim Esposito
Manager - Logistics Documentation
Oracle Transportation Management
STC President
https://www.linkedin.com/in/timothyesposito/
Fun Facts
• My husband and I have 2 “dog-children” (Boston
terriers)
• We enjoy outdoor activities! Including snow skiing.
• I enjoy hiking with my family.
• I also enjoy playing tabletop games with my family
and friends.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
The Problem – Our Challenges
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Large Complex
Organization
Startup with
limited existing
documentation
Ongoing
documentation
requests
5
Lots of Content Needed- Limited Time Per Release
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
How Do We Prioritize Content?
• Where do we begin • How to gain better insight
into this problem
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Standardization of Content Structure
HEADER
NAVIGATION
SIDEBAR
ARTICLE
ARTICLE
FOOTER
MAIN CONTENT
<header> </header>
<nav> </nav>
<aside> </aside>
<section> </section>
<article> </article>
<footer> </footer>
“KNOWLEDGE IS POWER” – Sir Francis Bacon
Oracle has an existing Data Analytics
tool called “Help Center Analytics”
This online tool generates data using
Adobe Analytics
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
“Knowledge is
Polls” –
Kevin Bacon
*Not really
Poll – Which Industry are you publishing in?
Data Analysis Our Journey (So Far)
Oracle Warehouse Management
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Our Data Analysis Plan
• Run reports in Oracle Analytics
two weeks before each “Go
Live”
• Use data to help during
planning to determine content
customers are accessing the
most
• Manage each release backlog
on Confluence
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Our Data Analysis Plan
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Our Data Analysis Plan
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Our Data Analysis Plan
Our Data Analysis Plan
Current Future
• Run regular reports in Oracle Help
Center Analytics
• Adjust backlog,
existing documentation, and site
navigation accordingly
• Work with development team to query
data of which parts of the product
customers are using most frequently
• Review comments from Help Center
analytics and consider during backlog
prioritization
• Adjust backlog, existing
documentation, and site navigation
accordingly
Help Center Analytics – Video Simulation (creator Ayushi Jha)
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Data Analysis Our Journey (So Far)
Oracle Transportation Management
Online
Library
• Guides
My Oracle
Support
• Information
Center
Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal/Restricted/Highly Restricted
18
Transportation Management Data Analysis
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Online Library
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Online Help – Move to the Library
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Centralized Online Help – Data Analysis
My Oracle Support (MOS)
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
MOS Most Viewed Topics – Trailing 12 Months vs. Quarterly
Doc Title # Total Hits # Customer
Hits
Oracle Transportation and Global Trade Management
Documentation and Training Resources
4621 3282
Information Center: Oracle Transportation Management 3228 2122
Sample Integration with Transportation and Global Trade
Management (OTM/GTM) Using OIC
1794 1229
Oracle Transportation and Global Trade Management Release
6.5.x Installation Notes and Updates
1348 961
An Understanding of the Cloud P2T Refresh Process and What to
Check Before the Refresh Process is Started
1309 939
Oracle Transportation and Global Trade Management Cloud
Update Bundle Documents for 22
1636 853
GoldenGate Deployment for Oracle Transportation and Global
Trade Management Cloud (OTM)
1861 771
How To Use OTM Rest API to Query and Post Data 969 754
Prioritizing Backlog
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Meet with customer
support team
Most Frequently
Accessed Topics
Documentation
Bugs
Backlog Prioritization - Considerations
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Prioritizing Topics Based on Views
Rank Topic Page Views
1 Wave Load Balancing Flow 198
2 Receiving 124
3 Purchase Orders (PO) 113
4 Location for Induction 97
5 Executing Cycle Count Task
Templates
84
6 Item Master 68
7 MHE System Configuration 60
8 View Lot Numbers 47
9 IB Shipment UI 44
10 Creating Items Manually 42
11 Password Requirements /
Expiration
36
12 Cycle Count 35
13 Creating Users 34
• Numbers bring insight and more
clarity to project planning
• Specific data also helps save time
during planning
Analysis Examples
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Data Analysis Delivers Value to Your Teams and Users
2022
Total Views =119,324
• Demonstrate growth to your leadership
and teams by showing data over time
• You can also point out trends based on
obvious changes in the data
• For example, the largest peak here
correlates with a specific product
release in July
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Help Center – Year Over Year Comparison
21D Views 22D Views
Total External Internal
3584 1905 1679
Total External Internal
4803 3800 1003
Increase: 134%
22D Release Date: Oct 14, 2022
First Cohort: Nov 2022
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Help Center – Growth Over Time
635
2522
4896
0
1000
2000
3000
4000
5000
6000
April-20 April-21 April-22
Documentation Growth
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Poll – Where do you publish your content?
A.On a public website
B. On an internal site
C. Both public and internal
Driving Traffic to Portals
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Link Navigation – Online Help Button
Link Navigation – Get Started Link
Link Navigation – Internal and External Portals
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Poll – What format do you publish in?
A.Html
B. .pdf
C. How to Videos
D.Other
E. All of the Above
Tools
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Website Analytics Tools
Google Analytics – free and paid version
Adobe Analytics - generally used for
larger companies
Google Analytics Alternatives
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Training Resources
Adobe Analytics versus Google
Analytics
Adobe Analytics Training
Google Analytics for Beginners
Track PDF Views in Google Analytics
Q&A
Today’s Session Survey: Today’s slides:
Email me: rwilderinga@gmail.com
Connect with us on Linkedin:
linkedin.com/in/rachelwaltersprofile
https://www.linkedin.com/in/timothyesposito/

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Bring your Content into Focus using Data Driven Analytics.pptx

  • 1. Bring Your Content Into Focus Using Data Driven Analytics Rachel Walters Tim Esposito
  • 2. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. About Us Rachel Walters Manager – Documentation and Content Strategy Oracle Warehouse Management Cloud linkedin.com/in/rachelwaltersprofile Tim Esposito Manager - Logistics Documentation Oracle Transportation Management STC President https://www.linkedin.com/in/timothyesposito/
  • 3. Fun Facts • My husband and I have 2 “dog-children” (Boston terriers) • We enjoy outdoor activities! Including snow skiing. • I enjoy hiking with my family. • I also enjoy playing tabletop games with my family and friends. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 4. The Problem – Our Challenges Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 5. Large Complex Organization Startup with limited existing documentation Ongoing documentation requests 5 Lots of Content Needed- Limited Time Per Release
  • 6. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. How Do We Prioritize Content? • Where do we begin • How to gain better insight into this problem
  • 7. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Standardization of Content Structure HEADER NAVIGATION SIDEBAR ARTICLE ARTICLE FOOTER MAIN CONTENT <header> </header> <nav> </nav> <aside> </aside> <section> </section> <article> </article> <footer> </footer>
  • 8. “KNOWLEDGE IS POWER” – Sir Francis Bacon Oracle has an existing Data Analytics tool called “Help Center Analytics” This online tool generates data using Adobe Analytics
  • 9. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. “Knowledge is Polls” – Kevin Bacon *Not really Poll – Which Industry are you publishing in?
  • 10. Data Analysis Our Journey (So Far) Oracle Warehouse Management Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 11. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Our Data Analysis Plan • Run reports in Oracle Analytics two weeks before each “Go Live” • Use data to help during planning to determine content customers are accessing the most • Manage each release backlog on Confluence
  • 12. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Our Data Analysis Plan
  • 13. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Our Data Analysis Plan
  • 14. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Our Data Analysis Plan
  • 15. Our Data Analysis Plan Current Future • Run regular reports in Oracle Help Center Analytics • Adjust backlog, existing documentation, and site navigation accordingly • Work with development team to query data of which parts of the product customers are using most frequently • Review comments from Help Center analytics and consider during backlog prioritization • Adjust backlog, existing documentation, and site navigation accordingly
  • 16. Help Center Analytics – Video Simulation (creator Ayushi Jha)
  • 17. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Data Analysis Our Journey (So Far) Oracle Transportation Management
  • 18. Online Library • Guides My Oracle Support • Information Center Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal/Restricted/Highly Restricted 18 Transportation Management Data Analysis
  • 19. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Online Library
  • 20. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Online Help – Move to the Library
  • 21. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Centralized Online Help – Data Analysis
  • 22. My Oracle Support (MOS) Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 23. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. MOS Most Viewed Topics – Trailing 12 Months vs. Quarterly Doc Title # Total Hits # Customer Hits Oracle Transportation and Global Trade Management Documentation and Training Resources 4621 3282 Information Center: Oracle Transportation Management 3228 2122 Sample Integration with Transportation and Global Trade Management (OTM/GTM) Using OIC 1794 1229 Oracle Transportation and Global Trade Management Release 6.5.x Installation Notes and Updates 1348 961 An Understanding of the Cloud P2T Refresh Process and What to Check Before the Refresh Process is Started 1309 939 Oracle Transportation and Global Trade Management Cloud Update Bundle Documents for 22 1636 853 GoldenGate Deployment for Oracle Transportation and Global Trade Management Cloud (OTM) 1861 771 How To Use OTM Rest API to Query and Post Data 969 754
  • 24. Prioritizing Backlog Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 25. Meet with customer support team Most Frequently Accessed Topics Documentation Bugs Backlog Prioritization - Considerations
  • 26. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Prioritizing Topics Based on Views Rank Topic Page Views 1 Wave Load Balancing Flow 198 2 Receiving 124 3 Purchase Orders (PO) 113 4 Location for Induction 97 5 Executing Cycle Count Task Templates 84 6 Item Master 68 7 MHE System Configuration 60 8 View Lot Numbers 47 9 IB Shipment UI 44 10 Creating Items Manually 42 11 Password Requirements / Expiration 36 12 Cycle Count 35 13 Creating Users 34 • Numbers bring insight and more clarity to project planning • Specific data also helps save time during planning
  • 27. Analysis Examples Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 28. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Data Analysis Delivers Value to Your Teams and Users 2022 Total Views =119,324 • Demonstrate growth to your leadership and teams by showing data over time • You can also point out trends based on obvious changes in the data • For example, the largest peak here correlates with a specific product release in July
  • 29. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Help Center – Year Over Year Comparison 21D Views 22D Views Total External Internal 3584 1905 1679 Total External Internal 4803 3800 1003 Increase: 134% 22D Release Date: Oct 14, 2022 First Cohort: Nov 2022
  • 30. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Help Center – Growth Over Time 635 2522 4896 0 1000 2000 3000 4000 5000 6000 April-20 April-21 April-22 Documentation Growth
  • 31. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Poll – Where do you publish your content? A.On a public website B. On an internal site C. Both public and internal
  • 32. Driving Traffic to Portals Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 33. Link Navigation – Online Help Button
  • 34. Link Navigation – Get Started Link
  • 35. Link Navigation – Internal and External Portals
  • 36. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Poll – What format do you publish in? A.Html B. .pdf C. How to Videos D.Other E. All of the Above
  • 37. Tools Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
  • 38. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Website Analytics Tools Google Analytics – free and paid version Adobe Analytics - generally used for larger companies Google Analytics Alternatives
  • 39. Copyright © 2023, Oracle and/or its affiliates. All rights reserved. Training Resources Adobe Analytics versus Google Analytics Adobe Analytics Training Google Analytics for Beginners Track PDF Views in Google Analytics
  • 40. Q&A
  • 41. Today’s Session Survey: Today’s slides: Email me: rwilderinga@gmail.com Connect with us on Linkedin: linkedin.com/in/rachelwaltersprofile https://www.linkedin.com/in/timothyesposito/