App產業概況與國際趨勢
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This document provides an overview of the global mobile app industry and trends. It discusses the rapid growth of smartphones worldwide since 2007, with Android and iOS now dominating the market. Android had 700k apps in 2012 growing to over 775k in 2012, while the iOS App Store had 50 billion downloads by May 2013. The top 500 apps on Android and iOS now reach over 52 million users, similar to major newspapers and TV shows. The mobile app market is also growing rapidly in downloads and revenue, increasingly shifting to free apps with in-app purchases and advertising. The document also analyzes the mobile app landscape and trends specifically in Taiwan.
![KNY
224M App 使⽤用者[相近於] 221M 電腦使⽤用者
美國的數位閱聽⼈人約220M
Source : Flurry Analytics
Sunday, May 12, 13](https://image.slidesharecdn.com/app-130508092154-phpapp01/85/App-28-320.jpg)
App產業概況與國際趨勢
- 1. KNY App產業概況與國際趨勢 資訊⼯工業策進會 數位教育研究所，中⼩小企業總會 中⼩小企業陪伴式經營輔導 2013-05-17 陳 坤 助 kny@kny.tw Sunday, May 12, 13
- 2. KNY KNY Sunday, May 12, 13
- 3. KNY Google Play Top Developer App跨界交流協會 理事⻑⾧長 KNY kny@kny.tw kny.cc KNY Co.KNY 陳 坤 助 Sunday, May 12, 13
- 4. KNY World-Wide SmartPhone Sales 0 175000 350000 525000 700000 2007 2008 2009 2010 2011 2012 iOS Windows Mobile Android RIM Symbian Bada Windows Phone Others Source : Gartner Unit:Thousands Sunday, May 12, 13
- 5. KNYSource : wiki Sunday, May 12, 13
- 6. KNYSource : wiki Sunday, May 12, 13
- 7. KNYSource : wiki Sunday, May 12, 13
- 9. KNY Android & iOS Google Android Apple iOS Apps 700K 2012/10 775K 2012/12 Downloads 25B 2012/09 50B 2013/05 Sunday, May 12, 13
- 10. KNY Source : Android Official Blog 2012 Dec Sunday, May 12, 13
- 11. KNY Source : Apple iOS App Store , 2013-May Sunday, May 12, 13
- 12. KNY Source : sociable.co Sunday, May 12, 13
- 13. KNY iOS vs.Android Downloads / Revenue Source :App Annie Sunday, May 12, 13
- 14. KNYSource :App Annie Sunday, May 12, 13
- 15. KNYSource :App Annie Sunday, May 12, 13
- 16. KNYSource :App Annie Sunday, May 12, 13
- 17. KNYSource :App Annie Sunday, May 12, 13
- 18. KNY Source : Flurry Analytics Sunday, May 12, 13
- 19. KNY Source : Flurry Analytics Sunday, May 12, 13
- 20. KNY Source : Flurry Analytics Sunday, May 12, 13
- 21. KNYSource : Flurry Analytics Sunday, May 12, 13
- 22. KNYSource : DistimoYear 2012 Sunday, May 12, 13
- 23. KNYSource : DistimoYear 2012 Sunday, May 12, 13
- 24. KNYSource : DistimoYear 2012 Sunday, May 12, 13
- 25. KNY Telephone Radio TV Internet Facebook iPod Draw Somethings Angry Birds Space 0 8 16 24 32 40 48 56 64 72 80 Time spent to reach 50 million users Sunday, May 12, 13
- 26. KNY 52M consumers 500 Top Apps 最熱⾨門的 Apps 「數位閱聽⼾戶」數量 Source : Flurry Analytics Sunday, May 12, 13
- 27. KNY 500Apps = 前200⼤大週末報紙 = 前3⼤大TV shows Source : Flurry Analytics Sunday, May 12, 13
- 28. KNY 224M App 使⽤用者[相近於] 221M 電腦使⽤用者 美國的數位閱聽⼈人約220M Source : Flurry Analytics Sunday, May 12, 13
- 29. KNY Source : Gartner 0 80000 160000 240000 320000 400000 2011 2012 2013 2014 2015 2016 287,933 188,946 119,842 73,280 40,599 22,044 21,67216,43011,8538,1425,0182,893 Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads) Paid Free Sunday, May 12, 13
- 30. KNY Source : Gartner 0% 20% 40% 60% 80% 100% 2011 2012 2013 2014 2015 2016 93%92%91%90%89%88% 7%8%9%10%11%12% Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads) Paid Free Sunday, May 12, 13
- 31. KNY Source : Gartner 0 16 32 48 64 80 2010 2011 2012 2013 2014 2015 2016 30 17 9 4 2 1 0 34 30 20 17 11 7 3 Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars) Paid IAP Ad Sunday, May 12, 13
- 32. KNY Source : Gartner 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 2016 41%31%26%17%13%9%8% 45% 55% 60% 69% 75% 79% 82% Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars) Paid IAP Ad Sunday, May 12, 13
- 33. KNY 台灣⾏行動裝置地區分佈 800萬不重複 ⾏行動裝置使⽤用者 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 34. KNY 台灣⾏行動裝置⽐比例 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 35. KNY 台灣 Android 裝置⽐比例 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 36. KNY 台灣 Android 裝置現況 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 37. KNY 台灣 iOS 裝置⽐比例 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 38. KNY 台灣 iOS 裝置現況 Source : Q1 2013, vpon.com Sunday, May 12, 13
- 39. KNY Sunday, May 12, 13
- 40. KNYsource : 401(K)@flickr CC-BY-SA Sunday, May 12, 13
- 43. KNY App商業模式 1. Paid app 2. Lite app 3. Free ad-supported app 4. Freemium app 5. Subscription app 6. Donate 7. Others........? Sunday, May 12, 13
- 44. KNY Google Play Top Developer App跨界交流協會 理事⻑⾧長 KNY kny@kny.tw kny.cc KNY Co.KNY 陳 坤 助 Sunday, May 12, 13
- 45. KNY KNY Sunday, May 12, 13