![App Launches: Campaigns and traffic source
• Google Play
• Ensure setCampaignParamsFromUrl method is set within your app
• http://examplepetstore.com/index.html?utm_source=email&utm_medium=e
mail_marketing&utm_campaign=summer&utm_content=email_variation_1
• iOS
• In-build “tracker” tracks URL containing Google Analytics campaign
parameters [GAIDictionaryBuilder setCampaignParametersFromUrl:urlString]
• Use standard google analytics campaign tracking parameters
• Ensure “referrer” is set on every URL](https://image.slidesharecdn.com/appanalytics-march2015-150712160024-lva1-app6891/85/App-analytics-9-320.jpg)
App analytics
- 1. App Analytics Measure Camp March 2015 Sid Shah Mezzo Labs London
- 2. Mobile and tablet app stores
- 5. App Analytics tools • App stores data (Sales) • In-App data (behaviour)
- 6. Standard metrics for Apps • App store data • Downloads • Revenue (by country) • Ranking • Keywords • In-app purchases • Active Installs (only google play) • Reviews/Featured • In-App data (behaviour) • Users • Sessions • Crashes & Exceptions • App versions/device models • Demographics • Screen & Acquisition (requires configuration)
- 8. App Installs: GA campaign measurement Google Play Store Implement Google Play Store Campaign Measurement Add referrer parameter to any URLs that will be linking directly to Google Play Store https://play.google.com/store/apps/details?id=com.example.a pp &referrer=utm_source%3Dgoogle (Referrer) ** %26utm_medium%3Dcpc (Campaign Medium) %26utm_term%3Dpodcast%252Bapps (Campaign Term) %26utm_content%3DdisplayAd1 (Campaign Content) %26utm_campaign%3Dpodcast%252Bgeneralkeywords (Campaign Name) iOS store Enable iOS campaign tracking in GA. Implement Google analytics SDK and enable IDFA (Identifier for Advertisers) collection Add referrer parameter to any URLs that will be linking directly to Google Play Store https://click.google-analytics.com/redirect ?tid=UA-12345-22 (GA Code) ** &url=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fmy- app%2Fid123456789 (App Store URL) ** &aid=com.company.app (Your App ID, use GA to retrieve) ** &idfa=%{idfa}) (Marco for IDFA) ** &cs=newsletter (Campaign Source) ** &cm=email& (Campaign Medium) cn=NewAppCampaign& (Campaign Name) cc=latestapp& (Campaign Content) ck=newapp (Campaign Term)
- 9. App Launches: Campaigns and traffic source • Google Play • Ensure setCampaignParamsFromUrl method is set within your app • http://examplepetstore.com/index.html?utm_source=email&utm_medium=e mail_marketing&utm_campaign=summer&utm_content=email_variation_1 • iOS • In-build “tracker” tracks URL containing Google Analytics campaign parameters [GAIDictionaryBuilder setCampaignParametersFromUrl:urlString] • Use standard google analytics campaign tracking parameters • Ensure “referrer” is set on every URL
- 10. Google guide Track different apps in separate properties. Track different platforms of an app in different properties. Google recommends creating an AdMob account for rollup view Track app editions based on feature similarities. Track different app versions in the same property.
- 11. Apps: Using GTM?
- 13. Apps stores - How does it affect search?
- 14. Let’s discuss • Your experience with other tools /features? In-App messaging/push notifications? • Do you measure apps similar to website? • How important is app for your business? • How do you measure success? – Frequency, engagement? • Is apps space still dominated by big players? • What would you like to see in App Analytics?
- 15. Loyalty
- 16. Resources • App Stores trends • App Annie Blog : http://blog.appannie.com • Appfigures blog: http://blog.appfigures.com • App Optimization • Mobile dev HQ: http://www.mobiledevhq.com/articles • Kiss Metrics : https://blog.kissmetrics.com/app-store-optimization/ • Sensor tower: https://blog.sensortower.com/blog/categories/app-store-optimization/
- 17. Google Anaytics: App tracking • Google Analytics SDK for Android • Google Analytics SDK for iOS • Google Analytics plugin for Unity (for game developers, still in beta)
Editor's Notes
- #6: ** appFigures App Store Data To Be Integrated Into Adobe Analytics ** Distmio now part of AppAnnie ** Flurry now part of yahoo mobile developer
- #10: * General Campaign & Traffic Source Attribution
- #13: App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android)