Adrian Kingwell, Mezzo Labs - App Analytics
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The document discusses app analytics tools and metrics for mobile and tablet app stores, emphasizing the importance of campaign measurement and tracking for both Google Play and iOS. It highlights the use of Google Analytics and other resources for optimizing app performance and understanding user behavior. Additionally, it includes recommendations for structuring analytics within Google properties and resources for further reading on app store optimization.
![@adrian_kingwell @mezzolabs #gawa7
App Launches: Campaigns and traffic source
Google Play
• Ensure setCampaignParamsFromUrl method is set within your app
• http://examplepetstore.com/index.html?utm_source=email&utm_medium=e
mail_marketing&utm_campaign=summer&utm_content=email_variation_1
iOS
• In-build “tracker” tracks URL containing Google Analytics campaign
parameters [GAIDictionaryBuilder setCampaignParametersFromUrl:urlString]
• Use standard Google Analytics campaign tracking parameters
• Ensure “referrer” is set on every URL](https://image.slidesharecdn.com/adrian-150708102650-lva1-app6891/85/Adrian-Kingwell-Mezzo-Labs-App-Analytics-9-320.jpg)
Adrian Kingwell, Mezzo Labs - App Analytics
- 1. @adrian_kingwell @mezzolabs #gawa7 App Analytics Adrian Kingwell and Sid Shah
- 2. @adrian_kingwell @mezzolabs #gawa7 Mobile and tablet app stores
- 3. @adrian_kingwell @mezzolabs #gawa7 Source: Appfigures
- 5. @adrian_kingwell @mezzolabs #gawa7 App Analytics tools • App stores data (Sales) • In-App data (behaviour)
- 6. @adrian_kingwell @mezzolabs #gawa7 Standard metrics for Apps • App store data • Downloads • Revenue (by country) • Ranking • Keywords • In-app purchases • Active Installs (only google play) • Reviews/Featured • In-App data (behaviour) • Users • Sessions • Crashes & Exceptions • App versions/device models • Demographics • Screen & Acquisition (requires configuration)
- 7. @adrian_kingwell @mezzolabs #gawa7 App campaign measurement http://support.mobileapptracking.c om/entries/25539969-How-to- Deeplink-to-Your-Mobile-App-from- Your-Website
- 8. @adrian_kingwell @mezzolabs #gawa7 App Installs: GA campaign measurement Google Play Store Implement Google Play Store Campaign Measurement Add referrer parameter to any URLs that will be linking directly to Google Play Store https://play.google.com/store/apps/details?id=com.example.app &referrer=utm_source%3Dgoogle (Referrer) ** %26utm_medium%3Dcpc (Campaign Medium) %26utm_term%3Dpodcast%252Bapps (Campaign Term) %26utm_content%3DdisplayAd1 (Campaign Content) %26utm_campaign%3Dpodcast%252Bgeneralkeywords (Campaign Name) iOS Store Enable iOS campaign tracking in GA. Implement Google analytics SDK and enable IDFA (Identifier for Advertisers) collection Add referrer parameter to any URLs that will be linking directly to Google Play Store https://click.google-analytics.com/redirect ?tid=UA-12345-22 (GA Code) ** &url=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fmy- app%2Fid123456789 (App Store URL) ** &aid=com.company.app (Your App ID, use GA to retrieve) ** &idfa=%{idfa}) (Marco for IDFA) ** &cs=newsletter (Campaign Source) ** &cm=email& (Campaign Medium) cn=NewAppCampaign& (Campaign Name) cc=latestapp& (Campaign Content) ck=newapp (Campaign Term)
- 9. @adrian_kingwell @mezzolabs #gawa7 App Launches: Campaigns and traffic source Google Play • Ensure setCampaignParamsFromUrl method is set within your app • http://examplepetstore.com/index.html?utm_source=email&utm_medium=e mail_marketing&utm_campaign=summer&utm_content=email_variation_1 iOS • In-build “tracker” tracks URL containing Google Analytics campaign parameters [GAIDictionaryBuilder setCampaignParametersFromUrl:urlString] • Use standard Google Analytics campaign tracking parameters • Ensure “referrer” is set on every URL
- 10. @adrian_kingwell @mezzolabs #gawa7 Google guide Track different apps in separate properties. Track different platforms of an app in different properties. Google recommends creating an AdMob account for rollup view Track app editions based on feature similarities. Track different app versions in the same property.
- 11. @adrian_kingwell @mezzolabs #gawa7 Apps: Using GTM?
- 12. @adrian_kingwell @mezzolabs #gawa7 App store optimization http://www.parisoma.com/app-store-optimization-on-metadata-off-metadata/
- 13. @adrian_kingwell @mezzolabs #gawa7 Apps stores - How does it affect search?
- 15. @adrian_kingwell @mezzolabs #gawa7 Google Analytics: App tracking Google Analytics SDK for Android Google Analytics SDK for iOS Google Analytics plugin for Unity (for game developers, still in beta)
- 16. @adrian_kingwell @mezzolabs #gawa7 Resources App Stores trends • App Annie Blog : http://blog.appannie.com • Appfigures blog: http://blog.appfigures.com App Optimization • Mobile dev HQ: http://www.mobiledevhq.com/articles • Kiss Metrics : https://blog.kissmetrics.com/app-store-optimization/ • Sensor tower: https://blog.sensortower.com/blog/categories/app-store-optimization/
Editor's Notes
- #6: ** appFigures App Store Data To Be Integrated Into Adobe Analytics ** Distmio now part of AppAnnie ** Flurry now part of yahoo mobile developer
- #10: * General Campaign & Traffic Source Attribution
- #13: App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android)