![ReferencesFreepik. (2015). Gráfico de análise na tela Ícone gratis [Image]. Retrieved from https://br.freepik.com/icones-gratis/grafico-de-analise-na-tela_736834.htm
Geckoboard. (n.d.). Shopping Cart Abandonment Rate. Retrieved from
https://www.geckoboard.com/learn/kpi-examples/ecommerce-kpis/shoppingcart-
abandonment-rate/
Google. (n.d.). Analytics Help – Demo Account. Retrieved from https://support.google.com/analytics/answer/6367342?hl=en
Google Analytics. (n.d.). Features. Retrieved from https://www.google.com/intl/en_ALL/analytics/features/#goto=traffic-sources
Kaushik, A. (2009). Web Analytics 2.0: The art of online accountability and science of customer centricity. Retrieved from http://ce.safaribooksonline.com/book/web-
analytics/9780470529393
Osborn, M. (2017, November 9). Top 7 eCommerce metrics and KPI’s you need to be tracking [Blog post]. Retrieved from https://blog.apruve.com/top-7-ecommerce-
metrics-and-kpis-you-need-to-be-tracking
Red Canoe Media. (n.d.). Configuring Google Analytics to include Webmaster Tools data [Image]. Retrieved from https://redcanoemedia.com/configuring-google-analytics-
webmaster-tools-data/
Serrano, S. (2018). Complete list of Cart Abandonment statistics: 2006 – 2018.
Retrieved from https://www.barilliance.com/cart-abandonment-rate-statistics/
Thomas, G. (2017). How to optimize your shopping Cart Abandonment Rate. Retrieved
from https://acquireconvert.com/shopping-cart-abandonment-rate/
Weweave. (2016, March 28). DNN Google Analytics advanced [Image]. Retrieved from http://store.dnnsoftware.com/home/product-details/dnn-google-analytics-
advanced](https://image.slidesharecdn.com/nudaanthoneywarrwapps4-180617212027/85/Nuda-Anthoney-Web-Analytics-Demo-22-320.jpg)
Nuda Anthoney Web Analytics Demo
- 1. zumiezGoogle Analytics Overview & Tutorial Prepared by: Anthoney Nuda
- 2. BenefitsImproving website performance Metric alignment with Goals/KPIs Actionable Insight Evalute the customer Journey & Behavior Reports & Customizable Dashboards
- 3. Concepts Segmentation A“Critical Few” - Avinash Kaushik SMART Goals & KPIs Metrics that support business goals
- 6. Measuring Bounce Rate Segment for more detail
- 7. Measuring Bounce RateSegmentation of traffic sources
- 8. Measuring Bounce Rate Who’s the culprit? Dive Deeper.
- 9. Measuring Bounce Rate How can we improve
- 10. Measuring Bounce Rate Compare time periods to measure improvement
- 11. Measuring Bounce RateTime to take ACTION Improve landing pages to reduce bounce rates Current Year Previous Year
- 12. E-Commerce Growth Source: Analytics Help - Demo Account
- 13. Don’t forget to segment! Source: Analytics Help - Demo Account E-Commerce Growth
- 14. Select Source/Medium Sources affecting metrics Use time ranges for comparison Explore opportunities to drive action Source: Analytics Help - Demo Account Make Selection E-Commerce Growth
- 15. Source: Analytics Help - Demo Account E-Commerce Growth
- 16. Referral Traffic
- 18. Referral Traffic
- 19. Referral Traffic Select a source for insight
- 20. Level of engagementVisits Who’s generating revenue Referral Traffic
- 21. Google Analytics Wrap-Up Suitable capabilites for Zumiez’s goals GA provides insight toward action Smooth Implementation Plenty of available resources Navigable experience
- 22. ReferencesFreepik. (2015). Gráfico de análise na tela Ícone gratis [Image]. Retrieved from https://br.freepik.com/icones-gratis/grafico-de-analise-na-tela_736834.htm Geckoboard. (n.d.). Shopping Cart Abandonment Rate. Retrieved from https://www.geckoboard.com/learn/kpi-examples/ecommerce-kpis/shoppingcart- abandonment-rate/ Google. (n.d.). Analytics Help – Demo Account. Retrieved from https://support.google.com/analytics/answer/6367342?hl=en Google Analytics. (n.d.). Features. Retrieved from https://www.google.com/intl/en_ALL/analytics/features/#goto=traffic-sources Kaushik, A. (2009). Web Analytics 2.0: The art of online accountability and science of customer centricity. Retrieved from http://ce.safaribooksonline.com/book/web- analytics/9780470529393 Osborn, M. (2017, November 9). Top 7 eCommerce metrics and KPI’s you need to be tracking [Blog post]. Retrieved from https://blog.apruve.com/top-7-ecommerce- metrics-and-kpis-you-need-to-be-tracking Red Canoe Media. (n.d.). Configuring Google Analytics to include Webmaster Tools data [Image]. Retrieved from https://redcanoemedia.com/configuring-google-analytics- webmaster-tools-data/ Serrano, S. (2018). Complete list of Cart Abandonment statistics: 2006 – 2018. Retrieved from https://www.barilliance.com/cart-abandonment-rate-statistics/ Thomas, G. (2017). How to optimize your shopping Cart Abandonment Rate. Retrieved from https://acquireconvert.com/shopping-cart-abandonment-rate/ Weweave. (2016, March 28). DNN Google Analytics advanced [Image]. Retrieved from http://store.dnnsoftware.com/home/product-details/dnn-google-analytics- advanced