Introduction to Google Analytics
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Google Analytics is a user-friendly tool allowing website owners to track user interactions and generate detailed statistics about website traffic, conversions, and sales. It functions through a code snippet implemented on web pages, enabling the collection and analysis of visitor data within the user's Google Analytics account. Additionally, users can set goals, measure metrics, and apply dimensions to gain insights into their website's performance and optimize content accordingly.
Introduction to Google Analytics
- 1. INTRODUCTION TO GOOGLE ANALYTICS Maneesh Choudhary
- 2. Introduction • Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content.
- 3. Why Google Analytics? It generates detailed statistics about: • A website's traffic (visits, unique visitors, Pageviews, Avg. Visit duration, Bounce rate etc.), visit location, device used etc. • Traffic source (search engine or referrer) & medium (paid or organic) • Measures conversions (sign ups, form fills etc.) & • Measures Sales (for e-commerce websites).
- 4. How does it work? • Google Analytics works by means of a small snippet of code that you include on all of your website pages. • The tracking code contains a unique ID that corresponds to each Google Analytics property. • This code snippet activates Google Analytics tracking for your site, which collects and sends visitor activity to your Google Analytics account.
- 5. ACCOUNT, PROPERTIES & PROFILE Accounts: You are required at least one account to identify the properties you want to track Properties: In an account, you will have to add a property of the site from which you want to collect visitor data. After adding a property you will be given a tracking code/snippet which you will have to install into your website. Profiles: A Profile indicates a classification of data from a Property Account Property Profile
- 6. The Process Visitor searches on search engine GA Code on landing page gets executed Google Analytics dashboard Information gets stored in secure google servers Google makes sense of the information
- 7. How can you use GA? • Microsite/ web page performance • Campaign performance • Key channels & mediums • Optimize content • Device statistics • Geo distribution • Track Goals
- 8. GOALS • You can set up individual Goals to track discrete actions, like form fill, transactions with a minimum purchase amount, the amount of time spent on a screen & number of pages/visits. • Goals are limited to 20 per reporting view.
- 9. Metrics & Dimensions • Metrics: Measure data Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Eg. Visit, Pageviews, Pages/Visit, Avg. Time Spent, Bounce rate etc. • Dimensions: Describe data A dimension is an descriptive attribute or characteristic of an object that can be given different values. Eg. Page, Source, Medium, Keyword, Country, Device, Browser, OS etc. Dimension Metrics