Analytics. It's not about the numbers - Andrew Scott

This document discusses the importance of analytics going beyond just numbers and focusing on collaboration to generate agreed upon insights and actions. It outlines the journey as having four steps: 1) setting objectives and key performance indicators, 2) collaborating across teams to share transparent data and have dialogue, 3) generating insight and identifying actions, and 4) visually presenting data to tell the story and drive results. The key is focusing on generating the right insight that leads to the right actions and ultimately achieving objectives and business results.