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Building Awesome Products
Not lame products, not mediocre products. Awesome products.
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Design for People
Building Awesome Products (iOS Developers Meetup)
How do you
create an
awesome
product like
this?
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
The Steve Jobs Myth
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
1. Shared Vision
2. Exchanging Feedback
3. Enlightened Trial-and-error
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
1. Shared Vision
2. Exchanging Feedback
3. Enlightened Trial-and-error
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Design is details
Most of “UX” is in the details. And great details are hard work!
Design is details
Most of “UX” is in the details. And great details are hard work!
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
1. Shared Vision
2. Exchanging Feedback
3. Enlightened Trial-and-error
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
But none of that was true.
Arc lighting had already been
“invented” in Paris.
Spent one year.
Spent one year.
Spent over $40,000.
Spent one year.
Spent over $40,000.
Tried over 6,000 materials!
Spent one year.
Spent over $40,000.
Tried over 6,000 materials!
Had a huge team of people.
Spent one year.
Spent over $40,000.
Tried over 6,000 materials!
Had a huge team of people.
As well as partners to help!
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
"I walked around answering phone calls with this block of wood,
and of course it didn't do anything. I did it to see if it worked.
I decided it worked pretty well."
Palm dominated what became
the smart phone market from
1996 to 2005.
1. Shared Vision
2. Exchanging Feedback
3. Enlightened Trial-and-error
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
We learned two things quickly:
1. Tests are not easy to take.
2. People are not upgrading.
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Sketches
Week 1
Prototype
Month 1
Test Ideas
Month 2
Iterate
Month 2
Private
Release
Month 3
Feedback
Month 3
Launch
Month 4
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
1. Shared Vision
2. Exchanging Feedback
3. Enlightened Trial-and-error
Similarities with iOS design
1. Vision creates evangelists
2. Dev is quick, sketching quicker
3. “Coffee shop” roadshow
4. Multi app rollout as “live test”
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products (iOS Developers Meetup)
Building Awesome Products
Not lame products, not mediocre products. Awesome products.
@
jeremy@zurb.com

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