9 Ways to Guide Users With Design
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The document outlines nine design strategies for enhancing user experience, including principles like familiarity bias, relative value, and self-expression. It emphasizes the importance of aesthetics, authority, and the element of surprise in creating lasting connections with products. By leveraging these psychological triggers, designers can create engaging and effective experiences for users.
9 Ways to Guide Users With Design
- 1. @ZURB @happyimadesignr 9 Ways to Guide People with Design
- 2. Designing products is designing experiences
- 6. Best products create lasting connections
- 8. You can design for connections
- 9. We are easily amused
- 13. Best new things use familiar patterns
- 15. The more you see it the more you like it (or at least hate it less)
- 17. Design patterns make new interfaces feel familiar
- 19. Familiar moments create trust
- 21. Unfamiliar patterns create confusion (at least, at first)
- 23. Make it easy to get to know you
- 27. Comparing is easier than appraising
- 30. Options make us feel in control
- 31. Too many options create choice paralysis
- 33. Experiment: Shoppers sample jam flavors available for purchase 24 flavors: 3% purchase rate 6 flavors: 30% purchase rate
- 34. Things that are limited have more value
- 36. 3. Bandwagon
- 37. We are easily swayed by behaviors and opinions of others
- 40. Give the illusion that people are enjoying your product
- 45. Bandwagon can also work against you
- 48. 4. Authority
- 49. Authority can trump our own instincts
- 50. Experiment: “Teacher” instructed to administer electric shock for “Student’s” wrong answer 65% obeyed, even though they wanted to stop
- 51. Use authority for good, not evil
- 58. We first judge the product by its appearance, then consider its content
- 60. Study: Would you trust a health site? 83% of negative comments stemmed from aesthetics
- 61. Attractive things appear more valuable
- 67. Study: Complete tasks on this phone Faster task completion on visually appealing devices
- 68. 6. Achievement
- 69. Competition is great, but we like to win
- 71. We like challenges that are sort of challenging
- 73. We appreciate rewards more when we have to work for them
- 75. Rewards work better when we don’t expect them
- 76. It’s science! Unpredictable rewards cause greater dopamine levels
- 79. We like showing off
- 82. When we become engaged in a story, we have to see how it ends
- 84. We dwell on unfinished tasks
- 86. We generally like to finish what we start
- 87. Experiment: Complete a jigsaw puzzle in time 90% continued after time was called
- 88. The key is getting us to start something
- 90. Varying the length of steps keeps us motivated
- 93. We are unique, special snowflakes
- 95. We perceive things we own (or create) as more valuable
- 98. Find ways to make the experience feel personalized
- 102. 9. Surprise & Delight
- 103. We remember key moments in our experiences
- 104. Only highs and lows
- 105. Create the “highs”
- 107. Surprise is addictive and turbo charges emotions
- 113. Validate the “lows”
- 116. So many nobs, girl
- 117. Familiarity Bias Show me something I already relate to
- 118. Relative Value Give me a comparison
- 119. Bandwagon Tell me I’m missing out
- 120. Authority Assert that it’s worth my while
- 121. Faith in Aesthetics Make it attractive
- 122. Achievement Make it (sort of) challenging
- 123. Zeigarnik Effect Help me get closure
- 124. Self-expression Let me feel unique
- 125. Surprise & Delight Entertain me
- 126. Even more ways at zurb.com/triggers