Add a feature? No! Make a New Product
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The document describes how an interaction design company got their app Notable unstuck by designing a new smaller app called Bounce. They created Bounce to simplify Notable and generate new interest. Bounce was successful in getting media exposure and signups, which helped inspire improvements to Notable's codebase and user experience. This showed that designing a small related project can help address issues like old code and lack of inspiration for a bigger existing app.
Add a feature? No! Make a New Product
- 1. Add a feature? No! Make a new product. A short story of getting unstuck by designing a tiny app called Bounce to simplify a big app called Notable.
- 2. Who are ? Interaction design consultants for 13 years. Self-funded. (Building our own apps now too.)
- 3. Work with startups 200 of them by now.
- 5. Design for people We believe design means crafting interactions that exchange real value between people.
- 6. UX Design Details Nobody designs an experience, but people do have them. ⟶
- 7. Nobody designs an experience. But people do have them. UX Design Details⟶
- 10. After one year: Meh. Core feature had a lot of different views. Brittle JavaScript, especially in IE. Lots of customers, incremental change? Fixing details not exciting to big press. No obvious immediate ROI. Maybe upgrade some customers? Notify customers by email? Team uninspired. We had a business, but the app was stuck.
- 16. Put the fish on the table Old Italian fisherman’s saying.
- 17. Real Issues 1. Old story, no rally cry 2. Code debt 3. Interaction details!
- 18. 1. Old story, no rally cry Notable itself was old news in the media. Only advertising to grow traffic. Only current customers would care. No obvious short term return on investment.
- 19. What if... 1. “New” app instead? Reach the press. 2. Shrink app to size of an elevator pitch. 3. Give it away for free. 4. Build awareness & sign ups.
- 20. Launched Bounce A “tiny” version of Notable with no registration. Launched Bounce A “tiny” version of Notable with no registration.
- 21. Exposure Simple story 17,000+ links to Bounce (eclipsing Notable) 103,095 Bounce screenshots (70% of Notable’s total in 1/4 time) 5,250 tweets about BounceApp Top 10 in search for “bounce” in first week, now #3 on google
- 22. 2. Code debt “Resist the urge to rip up your code and start over! It’s seductive, but it won’t be a good return on your investment.” - Anonymous bad advice
- 23. 2. Code debt “Resist the urge to rip up your code and start over. It’s seductive, but it won’t be a good return on your investment.” - Anonymous bad advice “Do no harm to current customers.” - Our own bad advice
- 24. What if... 1. Fresh start? Apply what we’d learned. 2. Had no customers to worry about?
- 25. Wins with code Mentally liberating fresh start. Hard to do at first. (Using both Prototype.js and JQuery) Long-term win. (Full shift to JQuery)
- 26. Wins with code Mentally liberating fresh start. Hard to do at first. (Using both Prototype.js and JQuery) Long-term win. (Full shift to JQuery) Added to Notable too!
- 28. What if...
- 29. “What is interesting to our user? What is needed to engage them?” - Bill Scott, Netflix
- 33. See your assumptions, ask what if...
- 34. Make a new app instead.
- 35. Make a new app instead. 1. New story, awareness, sign ups!
- 36. Make a new app instead. 1. New story, awareness, sign ups! 2. Rock solid code, surprise win
- 37. Make a new app instead. 1. New story, awareness, sign ups! 2. Rock solid code, surprise win 3. Go deep, take care of details (UX)
- 38. Make a new app instead. 1. New story, awareness, sign ups! 2. Rock solid code, surprise win 3. Go deep, take care of details (UX)
- 39. Won’t work for you?
- 40. Won’t work for you? What if...
- 41. Won’t work for you? What if... Challenge your team to advance their craft?
- 42. Won’t work for you? What if... Challenge your team to advance their craft? Demo to do internal sales?
- 43. Won’t work for you? What if... Challenge your team to advance their craft? Demo to do internal sales? Prototype to get customer feedback?
- 44. Follow us on Twitter @