#FCMIA 4/29: Data Based Marketing Decisions
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The document discusses the importance of data analytics in making informed decisions for businesses. It outlines key metrics for measuring website performance and customer engagement, emphasizing the need to understand user behavior. Ultimately, it highlights the role of analytics in enhancing product development based on customer insights.
#FCMIA 4/29: Data Based Marketing Decisions
- 1. Smart Decisions Only: Analyzing your Data RENE ALVAREZ
- 2. CLOUD COMPANY FREESTYLECONFERENCE.COM CLOUD COMPANY Where are we Going? Data Analytics How to use them The Process of Making Data-Driven Decisions
- 3. CLOUD COMPANY FREESTYLECONFERENCE.COM CLOUD COMPANY Data vs Analytics Websites Social Media EmailMobile
- 4. FREESTYLECONFERENCE.COM Why are Analytics Important? A Website works for you Measures how well your site is working It tells you what your visitors do
- 6. CLOUD COMPANY FREESTYLECONFERENCE.COM CLOUD COMPANY Foundation Metrics Visits Pages per Visit Unique Visitors Average Visit Duration Page Views Bounce Rate Website % of New Visits
- 7. FREESTYLECONFERENCE.COM 04. Target Extra Step: Identify Valuable Segments 03. KPI’s02. Goals01. Objective Measurement Plan
- 8. FREESTYLECONFERENCE.COM ๏Where you’re searching from ๏Language setting on browser ๏Which browser you’re using ๏Which device you’re using Other Metrics
- 9. FREESTYLECONFERENCE.COM ๏ Operating system you’re using ๏ Keywords were used to find you ๏ Where the traffic came from Other Metrics
- 10. FREESTYLECONFERENCE.COM The Other Websites YouTube LinkedIn Instagram Twitter Facebook Pinterest
- 11. FREESTYLECONFERENCE.COM Email ๏ Bounces ๏ Opens ๏ Clicks ๏ Unsubsribes ๏ Click to Deliver Rate ๏ Actions Completes ๏ Avg Revenue per Email
- 12. CLOUD COMPANY FREESTYLECONFERENCE.COM CLOUD COMPANY The Takeaway Analytics is there to help you make sense of what your customer is doing. It’s our job to figure out why they’re doing it, and use that info to build better products.