App Indexing for Google Search
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The presentation by Andreas Schranzhofer from GetYourGuide discusses app indexing in Google Search, highlighting the importance of connecting app and web content for better discoverability and increased user engagement. It explains the technical requirements for setting up app indexing, including deep linking, and offers tips on content matching and monitoring. The conclusion underscores the value of bridging the gap between app and web, while also noting potential pitfalls in implementation.
App Indexing for Google Search
- 1. App Indexing for Google Search Andreas Schranzhofer, Head of Mobile Engineering @ GetYourGuide Berlin DevFest 2014
- 2. Overview Who we are and what we do App Index in Google Search Web Part App Part Demo Tips & Tricks Conclusion Andreas Schranzhofer, GetYourGuide 2
- 3. Who we are Market, Business Model & Team
- 4. GetYourGuide Offers the Largest Travel Activities Inventory Worldwide 800+ 5,300+ 10,600+ Andreas Schranzhofer, GetYourGuide 4 800+ 4,000+ 2,000+
- 5. GetYourGuide: An Efficient Marketplace for Travel Activities Andreas Schranzhofer, GetYourGuide 5 Suppliers upload and self-manage the product inventory Suppliers GetYourGuide quality controls, optimizes & translates the content. We also add professional video & photo content. OTAs, Tour Operators etc. drive traffic & cross-sell our products Partner Network Customers Get Your Guide
- 7. App Indexing Web Stuff, App Stuff
- 8. What is App Indexing Connect App Content and Web Content Discoverability in Google Search Result opens App Boost App Engagement Andreas Schranzhofer, GetYourGuide 8
- 9. How does it work – App Part In a sentence: Enable Deeplinking in your app URL Scheme to access content RESTFul approach mimicking an API one entry point (vs. intents) Connect Webpage to App in Webconsole Andreas Schranzhofer, GetYourGuide 9
- 10. How does it work – App Part some more requirements min SDK = 17 clickable in any webpage react on clicks in Web Browsers Andreas Schranzhofer, GetYourGuide 10 first click free connect your websites to your app
- 11. How does it work – Web Part Andreas Schranzhofer, GetYourGuide 11
- 12. How does it work – Web Part Generate Header in every Page: android-app://{package_id}/{scheme}/{host_path} android-app://com.getyourguide.android/gyg/search?q=Amsterdam Google is checking that content matches !! Andreas Schranzhofer, GetYourGuide 12
- 13. Matching Content VS. 1 2 3 Andreas Schranzhofer, GetYourGuide 13
- 14. Matching Content Match Content by addressing resources (RESTFul) Andreas Schranzhofer, GetYourGuide 14
- 15. more possibilities App Indexing API (optional) App notifies Google about linkable content makes content available in Auto-Complete also available for app only content Andreas Schranzhofer, GetYourGuide 15
- 16. Tips & Tricks Andreas Schranzhofer, GetYourGuide 17 Content Matching make sure content is matching monitor Webmaster Console resolve Issues – be active Google Crawler In-App Tracking
- 17. Google Crawler Get Your Guide Andreas Schranzhofer, GetYourGuide 18 Google Index Implications: • lots of additional traffic on your API • make sure to enable crawling by putting the corresponding robots.txt
- 18. In-App Traffic Crawler In-App Traffic vs. ‘legit’ In-App Traffic App (emulator) is triggered for every deeplink in the index Wow – we are really popular in Mountain View But not among humans … Andreas Schranzhofer, GetYourGuide 19
- 19. In-App Traffic Get Your Guide Andreas Schranzhofer, GetYourGuide 20 Google Index Solution 1: • add a parameter to the deeplink • don’t track when this parameter is present android-app://com.getyourguide.android/gyg/search?q=Amsterdam&tracking=false
- 20. In-App Traffic Get Your Guide Andreas Schranzhofer, GetYourGuide 21 Google Index Solution 2: • detect if deeplink comes from the crawler • Build.FINGERPRINT • empirical results show, it’s something like ‘generic’ / ‘generic_x86’
- 21. Conclusion Great to bridge the Gap between App and Web some pitfalls: Content Matching Your Tracking Setup expandable to app only use-cases Andreas Schranzhofer, GetYourGuide 22
- 22. Thanks for your time Stay Curious!
Editor's Notes
- #6: Suppliers upload products into our reservation system. We translate and optimize the content.