Google App indexing
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App Indexing allows apps to be indexed by Google Search, enabling deep linking between apps and websites to provide a richer mobile experience for users. It requires integrating the App Indexing APIs and publishing deep links to associate apps with related web content. Case studies found App Indexing can increase user engagement, acquisition and traffic by 10-15% through higher search rankings and re-engaging dormant users. Google is expanding App Indexing capabilities through technologies like App Streaming and Now On Tap.
![Integrating App Indexing
in iOS 9
Register your app in AppDelegate
(BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:
(NSDictionary *)launchOptions {
[[GSDAppIndexing sharedInstance] registerApp: @"iTunes ID”];
return YES;
}](https://image.slidesharecdn.com/appindexing-160407071329/85/Google-App-indexing-38-320.jpg)
Google App indexing
- 1. App Indexing Daniele Vitali Lead Mobile Engineer daniele.vitali@rocket-internet.com
- 2. Back in 1991… The very first website
- 3. 200M 400M 600M 800M 1B 1998 2006 2014201020021992 1M Web Hostnames 1B Web Hostnames 1M Apps on Play Store
- 4. “As for websites, mobile search will become a key way to discover and engage with apps” –Google
- 5. So many apps, but how many do we actively use?
- 6. 60% are not used 5 10 15 20 25 30 35 2011 2012 2013 23 10 11 12 28 33 Apps on smartphone Actively used apps
- 7. –VentureBeat “Imagine a web without URLs. That’s what the mobile app world looks like now”
- 8. Deep Linking Emerging technology to reference contents, pages, states of the apps Makes easy to jump from one app to an other Create a richer mobile UX
- 9. Giants Driving Adoption Cards AppLinks • Announced in April 2013 • App-to-App linking • Opens apps or download them from a post • Highest adoption rate for top apps • Announced at F8 2014 • App-to-App linking • Only for AppLinks- enabled apps
- 10. Giants Driving Adoption Cards AppLinks App Indexing
- 13. Increase traffic
- 14. Autocompletion
- 15. Now On Tap
- 16. Higher Ranking
- 17. Case Studies +15% - dormant app user re-engagement +10% - weekly sessions per active user +22.2% - search impressions +20% - visits coming from Google Search 2x - chance to share an article +9.6% - restaurant page views https://goo.gl/AgNkML
- 18. Case Studies +11.6% - daily traffic from referrals +4.5% - CTR for deep links over web links +8% - app traffic https://goo.gl/AgNkML
- 19. Indexing the app
- 20. Requirements Google Chrome / Google Search app Android 2.3+ (API level 9) User must be signed in for Autocompletion benefits
- 21. Add Deep Linking Support
- 22. Add Deep Linking Support
- 24. Publish the Deep Links
- 25. Publish the Deep Links
- 26. URI Schema protocol package ID scheme host path
- 27. Associate app with web site
- 28. Associate app with web site
- 34. Android Studio 2.0 Support for deep linking Code generation Static Analysis Real time testing
- 35. App Indexing for iOS 9 Rely on Universal Links Re-engage users Ranking boost No new user acquisition CocoaPods repository
- 36. Integrating App Indexing in iOS 9 Support Universal Links in UIAppDelegate Create the app-to-site association Add a com.apple.developer.associated-domains, listing each domain associated Create an apple-app-site-association file for each associated domain with the content your app supports and host it at the root level of your domain.
- 37. Integrating App Indexing in iOS 9 Pull App Indexing from CocoaPods Import App Indexing pod ‘GoogleAppIndexing' pod install #import <GoogleAppIndexing/GoogleAppIndexing.h>
- 38. Integrating App Indexing in iOS 9 Register your app in AppDelegate (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions: (NSDictionary *)launchOptions { [[GSDAppIndexing sharedInstance] registerApp: @"iTunes ID”]; return YES; }
- 39. SEO for App-only content App Indexing API Time spent on a single content App Crawler from Googlebot Don’t cheat!
- 43. App Indexing for App-only content
- 44. Google App Streaming For apps with app-only content which are not installed Run the app remotely Works out of the box No iOS support… yet
- 49. Google App Streaming Experimental version Running on Google Play app Streaming from Google Cloud Platform Only for Lollipop+ Only searching with Google app Only over WiFi
- 51. References App Indexing on Google Developers - https://developers.google.com/app- indexing App Indexing on Android Developers - http://developer.android.com/ training/app-indexing Rocket Guidelines for App Indexing - https://wiki.jira.rocket-internet.de/ display/RELEASE/App+Indexing Case Studies - https://developers.google.com/app-indexing/partners/case- studies App Streaming - http://marketingland.com/google-app-streaming-web-of- apps-152449 Search Quality Guidelines - http://static.googleusercontent.com/media/ www.google.com/en//insidesearch/howsearchworks/assets/ searchqualityevaluatorguidelines.pdf
- 52. Tips And Tricks App Indexing for app-only content available soon Include App Indexing API Prefer http over custom schema Index iOS content with Universal Linking
- 53. Tips And Tricks Continue to add deep links Coverage is important Consider App Indexing a requirement First Click Free experience Use Google Search Console
- 54. Questions? Thank you Daniele Vitali Lead Mobile Engineer daniele.vitali@rocket-internet.com