Apple
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Apple Inc., co-founded by Steve Jobs, Ronald Wayne, and Stephen Wozniak in 1976, is a leading personal computer and consumer electronics manufacturer based in Cupertino, California, with significant financial success. The company is known for its innovative products such as the Macintosh, iPod, iPhone, and iPad, which have transformed the technology landscape. Apple focuses on design thinking, product development, and extraordinary marketing to drive its success and establish its reputation as one of the most innovative companies.
Apple
- 1. Apple By Inc. Alex Tagbo Rohan B. Raut Page 1
- 2. Introduction The first successful Personal Computer manufacturing company Founded by Steven Jobs, Ronald Wayne and Stephen Wozniak Industry type : Computer hardware & software, Consumer electronics Headquarters : Cupertino, California, USA Sales : $42.92 billion Net Income : $11.74 billion Income growth : 18% Employees : 34,300 CEO & Chairman : Steve Jobs Page 2
- 3. History 1976 Apple 1 1977 Apple 2 1980 Launched IPO 1981 Introduced LISA OS 1984 Introduced MACINTOSH OS 1985 Introduced Mac Portable 1991 Introduced PowerBook 1995 Launched the first PDA Newton 1997 Online Apple Store 2001 Mac OS X 2001 Launched iPod 2003 iTunes 2006 Intel based Mac computers 2007 iPhone launch 2010 iPad launch Page 3
- 4. Products The iPod Line consists of iPod classic, iPodNano, iPod Touch and iPod Shuffle iMac Mac Mini The Mac Desktop Line includes Mac Mini, IMac and Mac pro line for personal desktop computers Page 4
- 5. Products The Smart Phone line consists of iPhone 3G & 3GS The Tablet line consits of iPad and iPad 3G
- 6. Products Mac Accessories Page 6
- 7. modernization modification conception inten mutation newness notion instauration shift variation vicissitude advance introd conversion correction development inventio Difference Innovation diversification novelty refinement shift transformation know variance variety first appearance addition Unveiling presentation creative-activity orig leading-edge modernism creation design ini alteration contraption cutting-edge Page 7
- 8. Basic Thinking “People who are really serious about software should make their own hardware.” Page 8
- 9. Result of innovative thinking On January 24, 1984, the Macintosh came into the world, starting the second major revolution in the personal computer industry. Steve Jobs and team took some lessons from Xerox PARC and created THE FIRST USER- FRIENDLY, mass market computer. By today's standards, it wasn't that user-friendly but compared with Microsoft's DOS operating system, it was a major technical innovation. Page 9
- 10. Transformation Through Innovation : Incremental Innovation First Apple PC, Apple-1 Highly successful mass Launched in April 1976 production PC Hand Made by Steve Wozniak Launched in 1977 Price $666.66 (liked BASIC OS & DOS repeating numbers) OS Fully Assembled Floppy disk drive Memory 4KB Color Graphics Page 10
- 11. Transformation Through Innovation : Incremental Innovation 1999 1988 Page 11
- 12. Transformation Through Innovation : Incremental Innovation 1999 Today Page 12
- 13. Ingredients of Apple's success and its quest to develop insanely great products 1)Design thinking 2)Product development strategy and execution 3)CEO as chief innovator 4)Bold business experimentation 5)Extraordinary Marketing Page 13
- 14. Design Thinking Apple has long, had a philosophy of focusing on the user experience. Their hardware designs are sleek and sophisticated, and are frequently offered in custom colors and designs. Page 14
- 15. Product Development Strategy and execution Someone out in Apple developers Customer the world has an have some Feedback innovative Idea innovative idea They send it to Apple Apple decides how to proceed Modify the present product Launch a new product/version Create Initial version roomers Announce product at media event Page 15
- 16. CEO as Chief Innovator Page 16
- 17. New Age: Transformational Innovation New growth platform Redefined the MP3 Player Introduced entirely new family of product Simple working Extremely creative Tremendous storage capacity Easy sorting Playlist creation Great music quality Can hold MP3,M4A,M4P,AAC,AAC+ formats Legally purchase music through iTunes Nicely designed menus Click wheel Touch screen Incredible life battery Light weight and ease to carry Page 17
- 18. Three Revolutionary User Interfaces by Apple Magic Mouse Click Wheel Multi-touch Page 18
- 19. Apple: `Worlds most Innovative company. (Business Week) Page 19
- 20. Apple didn't invent the personal computer, digital music player, the smart phone, or the tablet. But they reinvented them and forced their competitors to rethink their strategies. Page 20
- 21. Thank You! Think Different. Page 21