![Apple||
• The Apple II (stylized as apple ][) is an 8-bit home
computer and one of the world's first highly successful mass
produced microcomputer products,designed primarily
by Steve Wozniak.
• Rather than use a complex analog-to-digital circuit to read the
outputs of the game controller, Wozniak used a simple timer
circuit whose period is proportional to the resistance of the
game controller, and used a software loop to measure the
timer.
• Sold around a total of SIX million pieces over 16 years.](https://image.slidesharecdn.com/applestory3slideshare-191205095356/85/Apple-story-3-slideshare-4-320.jpg)
Apple story 3 slideshare
- 2. Introduction • Apple Inc.(previously Apple computer, Inc.) is an American multinational corporation. • Apple Inc. ignited the computer revolution in the 1970s with the Apple|| • The company best known products includes the Machintos line of computer, the iPod, the iPhone and the iPad.
- 3. Deconstructing Steve Jobs • Creativity and Cutting Edge Technology • Transformed half a dozen industries • Triple ‘F’ mode • “Function” • “Functionality” • “Form”
- 4. Apple|| • The Apple II (stylized as apple ][) is an 8-bit home computer and one of the world's first highly successful mass produced microcomputer products,designed primarily by Steve Wozniak. • Rather than use a complex analog-to-digital circuit to read the outputs of the game controller, Wozniak used a simple timer circuit whose period is proportional to the resistance of the game controller, and used a software loop to measure the timer. • Sold around a total of SIX million pieces over 16 years.
- 5. The Macintosh • Xerox Corporation – Palo Alto Research Center- concept of bitmapping. • Apple’s theft of bitmapping. • Jobs couldn’t claim credit for bitmapped screen. • Make the Macintosh boot up 28 seconds faster.
- 6. Xerox mouse & Apple’s mouse
- 7. iTunes & iPod • Greater Emphasis on functionality than function of products • This has rewarded Apple with sky rocketing sales for years to come • The concept of ‘three clicks’ • This design criteria has had a cascading effect on all of Apple’s products’ design
- 9. iPhone & iPad • iPhone offered a revolutionary way of navigating through features • iPad’s design was more profoundly impacted by the Functionality > Function design criteria • It was the pinnacle of intuitive interface comparing to similar products developed in previous decades
- 10. • What is Functionality? • Difference btw Function and Functionality • Analysis Before Purchase • Functionality According to the author.
- 11. Form • The first Chairman and one of the major investors in Apple? • 3 Principles 1.Empathy- “We will understand their needs better than any other company” 2. Focus- “In Order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities” 3. Impute- “We may have the best product, the highest quality, the most useful software..” Function Functionality Form
- 12. • The name Apple Computers by Steve Jobs • The Name Sounded Fun, Spirited and not intimidating • Apple disarmed the average person • The logo-Apple- tree of knowledge-Americans will know
- 13. Mass Production of art • Apple Team-Exhibition of Tiffany Glass at the museum • To learn great art could be mass produced • He liked the notion of simple and clean modernism • No distinction between fine art and applied industrial design • Power Mac G4Cube -21 century-exhibited in NY’s Museum of Modern Art. • It was a pure expression of the Apple aesthetic philosophy.
- 14. Minimal,yet playful • Design sensibilities-Black Turtleneck –Issey Miyake- 100 of them-Buddhism • Motto Simplicity is the ultimate sophistication Real artists simplify • Jony Ive? – To be truly simple, you have to go really deep. Deep enough to understand the essence of a product. • Products should look friendly • “Ideas and inspiration” turned into reality- Macintosh-Human face • He believed “Design is the fundamental soul of a man-made creation that ends up expressing self in successive outer layers” • Apple Design philosophy-Hartmut Esslinger(German Designer)-”Form follows emotion”-familiar to “Form follows function”
- 15. ON THE SCREEN
- 16. • FONTS • FONTS • FONTS • FONTS • FONTS • FONTS • FONTS • FONTS • FONTS
- 17. What you don’t see is as important
- 18. Paul Reinhold Jobs + Steve Jobs
- 20. The Packaging
- 21. People do judge a book by its cover • Powerful Message • Perception • Experience • Ritual of Unpacking
- 22. Reset and start over
- 23. • Ability to Press the Reset Button • Desire and Confidence • Willingness to get it Redone
- 25. • Minor Hiccups • Conflicts • Design Team and Engineers • Clash of ideas • Future Problems
- 26. The stores
- 27. “The store will become the most powerful physical expression of the brand,” • Creating hoopla and excitement • Competition among customers on who would be the 1st to enter • Specific shades of colours, patterns and textures and designs Apple’s Manhattan Fifth Avenue store
- 28. Summing up Steve You will never need an Apple, but you will always want one Fortune magazine has rated Steve Jobs as the greatest entrepreneur of our time • Great Influencer • Made huge Contributions • Understood his strengths • Leveraged his position • Remains Unchallenged