Apple presentation final ppt
- 1. APPLE INC PRESENTATION Group Members : Vanita Them Mary Tebby Gibril Sophia
- 2. AGENDA Case summary In-dept Analysis Apple Today Suggestion
- 3. APPLE’S FOUNDERS Steve Jobs Steve Wozniak 1955 - 2011
- 4. FROM BEGINNING… 1976 - 1985 Apple II - 1978 Apple I - 1976 Jobs’s resign - 1985 Mancintosh - 1984
- 5. … TO THE STRUGGLE 1985 - 1996 Mid of 1990s: Declined sales and profit Powerbook -1991 By 1990: Apple was the most profitable PC company in the world http://en.wikipedia.org/wiki/PowerBook_100 http://en.wikipedia.org/wiki/Wintel
- 6. NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
- 7. iPod 2001: iPod - icon of the Digital Age 2003: iTunes desktop software and iTunes Music Store were introduced
- 8. iPhone Jan 2007: Apple Inc. June 2007: iPhone – Invention of the year 2008: App Store
- 9. iPad Netbook killer Drive new consumer behavior
- 10. In-Depth Analysis of Inc.
- 11. VISION AND MISSION VISION - “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION - “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
- 12. Value Creation Process Apple I,II,III Mac Focus On Education C o n eMac v e Music Strategy (iTunes) r Lifestyle Strategy g Video Strategy (iMovie) Adding Value e n Internet Strategy (iTools) c Digital Hub e iMac
- 13. Major Competitors Products competitors PC IBM, Dell, Acer, HP, Lenovo iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, Napster iPhone series Samsung, Google, Motorola iPad Amazon’s kindle, Dell, HP, Samsung Operating system Microsoft windows, Android OS, Linux
- 14. Geographic Revenue Breakdown 2011 Sales Asia pacific 22% Americas 43% Japan 7% Europe 28%
- 15. Geographic Revenue Breakdown 2012 Sales Asia pacific 29% Americas 38% Japan 8% Europe 25%
- 16. Strategy Making markets vs. addressing markets The Cool Factor Vertical integratio n Entering markets after they’ve Differentiated developed business models
- 17. Five Forces Analysis New Entrants Bargaining power of the suppliers Threat of new entrants-Low Low- Large no. of suppliers capital intensive industry High substitutability Market power is needed Forward integration is difficult Existing rivalry in Lower net margin the industry- High Highly competitive market Price features based Customer Supplier competition Online music source Bargaining power of buyers available Moderate to high Small stylish MP3 players available High elasticity of demand Peer to peer file sharing is possible Big dealers can pressurise to reduce cost Substitute products & services Moderate – Alternatives are available Substitutes
- 18. SWOT ANALYSIS Strengths Weaknesses Well recognized ,product differentiation Patent infringement lawsuit may unique design, easy to use products affect financial condition and operating results 4th largest player in the global mobile phone market -January 2010, Nokia filed law suit for Strong brand image, Brand stability ,High patent infringement with US ITC brand loyalty Product recalls, defects may harm Robust financial performance reputation and as significant warranty and other expenses Focused R&D driving innovation Holds 5% market share in mobile phone market - 2010, antennae problems in iPhone 4- replacements free of charge 18.5% market share of global smartphone market Complete hardware/software package
- 19. SWOT ANALYSIS Opportunities Threats Strong growth in smartphone and tablet Rising popularity of Google markets to boost Apple’s revenues Android may affect its market share Robust outlook for mobile advertising market provides growth opportunity - 350,000 Android smartphones are activated daily, 150,000 Shipment of smartphones expected to be 850 iPhone activated daily million by the end of 2013 - Steve Job’s was innovative and iPhone business continues to increases a visionary for Apple. His death may affect further developments Strongest player in mobile apps market (350,000 in Apple apps) Very reliant on specific suppliers Mobile advertising market is forecast to reach and component providers approximately $25 billion by 2015 Increasing demand of online music and other like Intense competition cloud based services. Highly dependent on consumer purchases
- 20. Apple Inc Apple Inc Today
- 21. Apple Inc (as of September 2011) *364 retail stores in thirteen countries e.g 33 UK , 22 Canada etc *60,400 permanent full-time employees *2,900 temporary full-time employees 1 Infinite Loop Cupertino, California 95014 United States of America Read more: http://en.wikipedia.org/wiki/Apple_Inc.
- 22. Steve launched iCloud – June 2011 With iCloud users can store You can create amazing photos, apps, doc, calendar documents and presentations s and access songs on on your iPhone, iPad, and iPod iTunes without having them touch. And now with to store in the phone’s iCloud, you can keep your memory. work up to date across all your iOS devices. You don’t have to save your work or transfer any files. And it’s free with iOS 5. http://www.apple.com/iphone/icloud/ http://www.youtube.com/watch?v=DCjeSNomXrU
- 23. On October 4, 2011, Apple announced Price $199 16GB $299 32GB the iPhone 4S $399 64GB http://www.apple.com/iphone/compare-iphones/ http://www.apple.com/iphone/
- 24. Recent Acquisitions August 1, 2011, Apple On 20th December February 23, 2012, acquired acquired C3 Technologies 2011, acquired Anobit Chomp for US$50 million US$267 for $390 million
- 25. Recent Acquisitions (con’t) C3 Technologies Anobit Chomp •A 3D mapping company •Israeli manufacturer of flash •is a search engine that finds the app •Based in Sweden, new name “Apple you want Sputnik division” memory founded in 2006 •Founded in 2009 •3 employees of C3 have joined Apple •Hq -Herzliya, Israel •Hq- San Francisco, USA Inc •Anobit provides flash storage •Apple has acquired Chomp, a search • CEO – Mattias Astrom solutions for enterprise engine designed to find and discover •CFO – Kjell Cedestrand apps for iPhone, iPad and Android. and mobile markets, based • PM – Ludrig Emgard on its proprietary MSP (‘Memory Signal Processing’) technology. •Its solutions are designed to improve the speed, endurance and performance of flash storage systems while driving down the cost. •Apple relies on the company’s solutions for the iPhone, iPad and MacBook Air product lines to boost memory perforamnce
- 26. 2012 - iBooks iBook Author iBooks Textbook On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York
- 27. The new iPad The 3rd generation iPad was announced on March 16, 2012 With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant 44% better color saturation than the iPad 2 Lighter battery that iPad2 reducing the weight of tablet 5mp isight camera with advanced optics Ultrafast 4G LTE – connects to fast data http://www.apple.com/ipad/ networks around the world
- 28. Suggestion: + - Apple should change its Ego-Centric Personality now!
- 29. Apple Supply Chain Issue Apple's supplier draw controversies in China Apple Crisis Management EX: in 2010 July, Wrong price tagging event
- 30. Sweatshop (Labor Problem) "Apple takes working conditions very, very seriously. …We care about every worker. …No one in our industry is doing more to improve working conditions than Apple." —Tim Cook, CEO, Apple
- 32. Environmental pollution Lake Southern Prince(南太子湖) Wailing from the residents
- 33. Labor problem doesn’t belong to Apple : exclusively, why do people act so dramatically against us? Apple has the influence, economically and otherwise. So we anticipate much more from you.
- 34. First Step: Put out the fire in China We didn’t shirk from the responsibilities : which belong to the supplier in the first place. Carefully clarify the responsibilities and win supports from more people.
- 35. 1 . What do you think of Apple’s strategy? 2. What would you do next if you were responsible for Apple? 3. What lessons can other companies learn from Apple’s strategies over the years?
Editor's Notes
- #23: iOS 5 is mobile operating system with more than 200 new features for your iPad, iPhone, or iPod touch.
- #24: While the two devices share many similarities, there are notable differences when it comes to hardwareThe iPhone 4S has a new, slightly hA quick glance at the Apple website shows the iPhone 4S is for sale at $199 for the 16GB version, $299 for the 32GB, and $399 for the 64GB. The iPhone4 at 8GB is being sold for $99. All prices come with a network contract.igher capacity battery
- #27: iOS (originally iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch, it has since been extended to support other Apple devices such as the iPad and Apple TVOS X ( /oʊˌɛsˈtɛn/),] formerly Mac OS X,[] is a series of Unix-based graphical interface operating systems developed, marketed, and sold by Apple Inc. OS X runs exclusively on Macintosh computers and has been pre-loaded on all Macs since 2002.OS X, whose X is the Roman numeral for 10and is a prominent part of its brand identity, is built on technologies developed at NeXT between the second half of the 1980s and Apple's purchase of the company in late 1996. It was the successor to Mac OS 9, released in 1999, the final release of the "classic" Mac OS, which had been Apple's primary operating system since 1984.
- #28: http://technabob.com/blog/2012/03/07/new-ipad-hd-ipad-3-price-release-date-and-specs-announced/http://gettoptens.com/10-differences-between-ipad2-and-the-new-ipad3/