The document discusses applying growth hacking strategies during product development. It notes that many startups spend months building a product but see little results when launching, such as getting 10,000 new signups from a TechCrunch feature but then seeing few return or continue using the product over time. The document recommends defining actionable goals, implementing analytics, leveraging strengths, executing experiments, and optimizing experiments to build culture and community and create a product that people want.