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A p in A ilt
 p l g ge o
   y
C T im l et io s
 O S p m na n
       e     t
Ep r ne e ot
 xeie c R p r



N m l ecat
 ir aM r n
        h



Document type
Date: 1-Fb 02
D t 7 e -21
 a e


CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
b cgo n
 akru d
TRACKER

Unit of measure


                  Title


  ia
   m                                w ae
                                     er
                  Unit of measure



  ▪ Tcn l is&C r ie SrmM s r
     eh o g t et d c
         o      if   u at e         ▪ A p aio d vl m n go pwh a
                                       p l t n ee p et ru itin
                                         ic      o
  ▪ O e 1 yas fTep rne
     vr 2 ero I xeiec                   g b lt t ic uins cnuin f
                                         l asa g b s es o sl g ir
                                          o   re                t    m
  ▪ Su ad e &Bl o dne
     cb ivr ar m acr
               lo                   ▪   O e 5 ero A ilpate
                                          vr yas f ge rc     ic
                                    ▪   Ep nniay rw gp ro o po c in
                                         xo etl go in ot l f rj t
                                                 l           fio      es
                                        te a aa s adBaea
                                        h d t nlis n Irn.
                                             a y
                                    ▪   S eb p ro o inenlrj tin E P
                                         iza l ot l f t apo c
                                             e fio        r      e s R,
                                        C lb rt n n C Mp t r s
                                          oa oa ad R lf m.
                                           l    io          ao
                                    ▪   H v oe 6 speakers d lein 9 talks a
                                          ae vr            e rg
                                                            iv           t
                                        tis o f ec
                                        h cn rne
                                              e
                                    ▪   Te
                                         h great p c t wr
                                                  l e o ok
                                                  a       …




1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                          A p in A ilt C T I p m na n |
                                                     p l g ge o O Sm l et io s
                                                       y                e   t       2
TRACKER



sm ay
u mr
Unit of measure


                  Title
                  Unit of measure
  W hv anm e o Iealdb s espoessweew pre eh hb s esvlein
   eae u br fT nbe uins rcse hr e eciv ig uins au
  l ea in Commercial Off The Shelf ( COTS) po utint do d vl in o r w.
  e rg g
   v                                        rd c s a f ee p g u o n
                                                s e       o


  H wvru COT im lmnaio stp alsfrdf m
   o ee, o r S pe ettn yicl uf e r
                            y e   o
  ▪   m sdim l et io d a le
        ise p m na n ed s
               e    t    in
  ▪   l g rim -t-m r t
      o e t e o ak
        n           e
  ▪   h hrhn pim lu p rcs
       ig e ta o t asp otot s
  ▪   b re o tem
       und u t sa
  ▪   d stfdues
       is is
          a ie sr


  C ngehlu eeueCOT im lmnaio sbt r
   a A il ep s xct S pe ettn et ?
                                e
  Tis xeiec rp rsae
   h ep rne e othrs
  ▪ Teaes hr w l ea e A ilpinip s
    h ra wee ee rg d ge r c l
                  v            e
  ▪ W a w d dfrnl
     ht e id if et
               e y
  ▪ W a rsl d w ep rne
     hteus id e xeiec.
           t

1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                           A p in A ilt C T I p m na n |
                                                      p l g ge o O Sm l et io s
                                                        y                e   t       3
TRACKER



mk / u
 ae b y
Unit of measure


                  Title
 I o s dUnit ofm n v. C T im l et io
 n ue ee p ets O S p m na n
  -h    vl measure
           o                 e   t

                                        W e wlo co s
                                         hn il u h oe
                                              y
                                        o e vrh ohr
                                         n oe te te?


        Til e
         ao d
           r              R a yowa
                           ed t er
 w pe rob y hn
  e rf t u we…
     e
 ▪ W ne t ct -u whin ut b spate
    e ed o a h p it d sy et rc s
            c           r      ic
 ▪ T cm lwhin ut s n ad o rg lio s
    o o p it d sy t d rs re u t n
         y      r a           a
 ▪ Teeis os nicn b s es a e( ces inrvn erp tt n ind v tgf min ut
    hr n ig ifat uins vl inrae eeu/ ua ) eia
                         u              e   io        in r
                                                         o d syr
    b spate ( .g o r d in t tecscne poess
     et rc . e ., u a m isa / tet rcs )
          ic              r iv o  r    e
1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                   A p in A ilt C T I p m na n |
                                              p l g ge o O Sm l et io s
                                                y                e   t       4
TRACKER



te eus fge O S
h rsl o a ilC T
     t
Unit of measure


                  Title
                  Unit of measure

▪ C so im l ett nreduced to 1/3rd
   ot f p m na
           e      io
▪ Ipe ett nefrrd cdf m9 months to 5 months
  m l na
       m    io f te ue r
                o       o
▪ Efrfr a tnneu ga e rd cdf m3 months to 1 week
   f to m ineac p rd se ue r
    o                             o
▪ Higher ue stfc nada pict nua e
          sra at n p la
              is io         io sg
▪ R d c ninsp otices
   e ut io   u p rtkt
▪ Better vn o rlio s
          ed re t n
                a
▪ R d cdcso cag
   e ue ot fhn e




1 Footnote                          S wa d w d df et?
                                    o ht id e o if rnl
                                                  e y
SOURCE: ecat
 # ir a Source
  nml r n
       m h                                A p in A ilt C T I p m na n |
                                           p l g ge o O Sm l et io s
                                             y                e   t       5
TRACKER



aes fecdb a il
 ra inune y ge
      l
Unit of measure


                  Title
                  Unit of measure
                     Ip m -
                     ml e
                        e                            F te
                                                      ith
 Po ut
  rd c                              Sfg
                                     tf
                                     a in   Rl s
                                             e ae
                                              e                       Po ut
                                                                       rd c
                     ne
                      tr                             po ut
                                                      rd c
 Sl t n
  ec
   e io                             te em
                                    ht  a   p n in
                                             lng
                                             a                        V la n
                                                                       a t
                                                                        id io
                     sl t n
                     ece io                          t yu
                                                     oo




1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                           A p in A ilt C T I p m na n |
                                                      p l g ge o O Sm l et io s
                                                        y                e   t       6
TRACKER



po ute c n
 rd csl t
      e io
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                             te ge a
                                             h a ilwy
         f tr seifa n
         e ue p cict
          a        io                                   b s es o l
                                                         uins g as



                                               collaborati
                                                       on
                                                                wr g
                                                                 ok
                                                                  in
             cnrc po iss
             o t t rm e
                a                                               sf ae
                                                                ot r
                                                                  w
  Conversation and collaboration over contract negotiation
  Working software over documentation
1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                   A p in A ilt C T I p m na n |
                                                              p l g ge o O Sm l et io s
                                                                y                e   t       7
TRACKER



po ute c n
 rd csl t
      e io
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                    te ge a
                                    h a ilwy
 ▪ Product specifications aepeisl
                           r rcey   ▪ Business goals aec alcm u ictdin
                                                      r l r o mn a
                                                        e y       e
    d fe u f n in h fr o a
     e d pr t te om f
      in    o                        te omo a r rizdb cl user
                                      h fr f pioite ak g
                                                       o
    cm rhniv l o use cases.
    o peeseis f t                    centric stories.



 ▪ Function leaders ea aepo utbsd
                     vl t rd c ae
                      u       s     ▪ End users ea aepo uttru h
                                                 vl t rd c ho g
                                                  u       s
    o m r tg& a s
     n ak in sl presentations and
          e    e                     hands-on experience in sn b x
                                                           a ad o
    demos                            evo m n
                                      nirn et


 ▪ Teeis
   hr minimal interaction b ten
                           e e
                            w       ▪ C s m r n vn o come together t
                                       ut e ad ed r
                                         o                         o
    Po uted radcs m radae
     rd cvn os n ut es n r
                       o             are t cm o u d rad go
                                      r a a o m n n es n in f
                                       iv            t
    ot separated b t ed t c.
     fn
      e           yim , is ne
                          a          b s es o l
                                      uins g a .
                                              s


1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                       A p in A ilt C T I p m na n |
                                                  p l g ge o O Sm l et io s
                                                    y                e   t       8
TRACKER



im l et sl t n
  p m ne e c
   e   r e io
Unit of measure


                                   Title

 te rd io awy
 h t it nl a
    a                              Unit of measure
                                                                                  te ge a
                                                                                  h a ilwy
  Fe C s
   ixd ot                                                                         T e M t ia
                                                                                  im & a rl
                                                                                         e s
  F e So e
   ixd cp                                                                         E bae hn e
                                                                                   m rc C ag
  P nl s
   eaie
      t                                                                           R wrs
                                                                                   e ad
                                                                                  PS rcs
                                                                                   F Poes

                                                                                  h t :/ t u b .d e m t e o / h m l r e 5 / 2 5 3 3 0 IK .j g
                                                                                   t p / h m s r a s im .c m t u b a g _2 0 1 0 9 0 9 U 0 O3 p
   h t :/ d b y u ic o / p o t n / p o d / 0 1 1 / o t a t .j g
    t p / j a m s .c m w - n e t u l a s 2 1 / 2 c n r c 1 p
                          c


                                                                                  h t :/ w w h n e w b o k I G/ 7 / 9 7 / a e p l rt - u t r l - h n e e a o p o is 7
                                                                                   t p / w .c a n l e .c .u /M 0 0 8 0 0 c t r il a - ob t e f y a g - t m r h s - 0
                                                                                                                                                c     m            3




   http://aprilpedia.com/wp-content/uploads/2010/12/Tight-Budget.jpg




     h t :/ w w o t a e o t r o / e o t g r m e t l / a e / p 0 0 7 5 0 0 .j g
      t p / w .m r g g p r e .c m r p r in f o s a t e im g s m j 4 1 9 0 0 1 p




   C APoes
    Y rcs
                                                                                  h t :/ w w u in s t d y g o / a e / a k g in n e b s - f ic - v s m n - a ka a d p
                                                                                   t p / w .b s e s o a - .c m im g s b n in f a c / e t r a e t e t n - w r .j g
                                                                                                         e                              a     in        b
1 Footnote
                                                                                  h t :/ w w ir u in o o / p o t n / p o d / 0 0 0 / c u - g e o t a e e e o m n 2 p
                                                                                   t p / w .v t e f .c m w - n e t u l a s 2 1 / 6 s r m il - f w r - v l p e t .j g
                                                                                                            c                            a    s       d


SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                                                                     A p in A ilt C T I p m na n |
                                                                                                                p l g ge o O Sm l et io s
                                                                                                                  y                e   t                       9
TRACKER



im l et sl t n
  p m ne e c
   e   r e io
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                             te ge a
                                             h a ilwy
 ▪ Sces ers r bsdo tetimeliness
   ucs m t ae ae n h
          ic                                 ▪ Sces ers r bsdo realization of
                                               ucs m t ae ae n
                                                      ic
    o d ley n s y gwh budget.
     f e r ad t in itin
        iv     a                              business goals.


 ▪ So ecag s r discouraged b a rw
    cp hn e ae              y da n           ▪ So ecag s r embraced b ao in
                                                cp hn e ae           y lw g
                                                                       l
    o t Mrq et rcs
     u C e uspoes .                           t d -ofwilm x iz gb s es a e
                                              r e f he aim in uins vl .
                                               a    s                   u


 ▪ V n o sl tdtru hcm eite
    ed re c ho g o p t
          ee            iv                   ▪ V n os r pre-qualified fr xeiec
                                                ed rae                o ep rne
    b d girrespective o te m to o g
     id in             fhir e d l y
                             h o              inwlg esowrte ge a.
                                                /il ns t okh a ilwy
                                                  in


 ▪ Peeec g e t vn o are go
    rf ne ivn o ed r gein n
      r                                      ▪ Peeec g e t avn o o e t
                                                rf ne ivn o ed r p n o
                                                  r
    fixed scope adfixed cost wh
                 n            it penalties    changing scope ada
                                                               n time & materials
    frce u s p g
     o shd l l a e
              e ip                            s t et f ok B d e is
                                               t e n o wr u g t based on
                                               am            .
                                              expected ROI adso e t oe
                                                            n cp isa rd
                                                                      il
                                              acrin l
                                               cod g .y
1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                  A p in A ilt C T I p m na n | 10
                                                             p l g ge o O Sm l et io s
                                                               y                e   t
TRACKER



s f gte em
tf h t
 ain     a
Unit of measure


                                   Title

 te rd io awy
 h t it nl a
    a                              Unit of measure
                                                                    te ge a
                                                                    h a ilwy




  http://farm5.static.flickr.com/4056/4619970091_6a5da2e39c_o.jpg
                                                                    http://www.teleportmyjob.com/blog/wp-content/uploads/2009/07/interviewing-the-boss.jpg




  Get the right people on the bus, the wrong people off the bus, and the right people in
  the right seats - Jim Collins in Good to Great

1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                                                                      A p in A ilt C T I p m na n | 11
                                                                                                                 p l g ge o O Sm l et io s
                                                                                                                   y                e   t
TRACKER



s f gte em
tf h t
 ain     a
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                    te ge a
                                    h a ilwy
 ▪ Delegate s f gt tevn o
            t f o h ed r
             a in                   ▪ Collaborate whtevn o frtf g
                                                   it h ed ro s f
                                                               a in



 ▪ Saf e p ta ecl seif tcn a
    t p o l ht xein p ciceh icl
     f    e                         ▪ Saf e p wocnthrive inte
                                       t po l h a
                                        f    e             h
    sil rg rl s fhir pitd adwr g
    kl e ad s o t a t e n ok
      s     e     e    u      in      evo m n ta yu a ra tay n
                                       nirn ethto cn el icl ad
                                                        is l
    pe rne.
     rf ecs
       e                              cnis nlof .
                                      o st t f r
                                          e y e



 ▪ Saf e p frp cic
    t p o l o seif roles and
     f    e                         ▪ Saf
                                       t generalist specialists
                                        f
    expertise


 ▪ Shd ladb d e cm it etwr
    ce u n u g to m m ns ee
        e                           ▪ G ttrs s ae b tem m es
                                       e s ie et t yh e b r
                                          o    im d
    m d b p o ldf etrmtoe t f
     a e y e p if rn f
              e e     o h s s fd
                             ae       s f do te rj t
                                      t f n h po c
                                       ae        e.

1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                          A p in A ilt C T I p m na n | 12
                                                     p l g ge o O Sm l et io s
                                                       y                e   t
TRACKER



rl s p n in
e ae l n g
 e    a
Unit of measure


                         Title

 te rd io awy
 h t it nl a
    a                    Unit of measure
                                                                           te ge a
                                                                           h a ilwy




   h t :/ c r n r a s o / p o t n / p o d / 0 9 0 / a _t e l p a t p
    t p / h is ie h u .c m w - n e t u l a s 2 0 / 4 e t h _e e h n .j g
                             c


                                                                           http://t1.gs tatic .c om/images ? q=tbn:A Nd9G cQYeL -qVbs BFIJ WE _LtrG ls rxIR-
                                                                           aE zDPf38S tUOVhQA TS E 3WLfHg0h8G f0FQ




  H w oyu a a e p at
   o d o et n l hn?
               e                                                           O e it a a im !
                                                                            n be t t e
1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                                                                            A p in A ilt C T I p m na n | 13
                                                                                                                       p l g ge o O Sm l et io s
                                                                                                                         y                e   t
TRACKER



rl s p n in
e ae l n g
 e    a
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                    te ge a
                                    h a ilwy
 ▪ Upfront cm rhniv rq irm n
           o peese e u e et         ▪ Iterative rq irm ns ahr gin
                                                e u e etg tein
    aa s & ig -of
    nlis s n f
      y                              d sed god r f uins vl
                                      ecn in re o b s es a e
                                                          u
 ▪ Faue aed fe b business leads
   etrs r e d y
             in                     ▪ Faue aedivnb end users
                                      etrs r re y
 ▪ P nt rl s tewhole ss mo svrl
    l o e ae h
    a    e           yt reea
                       e            ▪ R l s asmall st fetrs t
                                       e ae
                                        e          e o f ue ino
                                                        a
    m d l ao c
     o u s t ne
        e                            po ut n smaller inevl
                                      rd c in
                                          io           t a
                                                        r s
 ▪ Fcs nd lein cm leuecss
   ou o e r g o p t s ae
          iv      e                 ▪ Fcs nm x iz gb s es a ead
                                      ou o aim in uins vl nu
    inl in l a a n & e oe d e ae
      c d go l t s rm t e g css
       u    c iz io                  rd c grk
                                     e uin is
 ▪ Stpteinrsutr frh woess m
   e h f t c e o te h l yt
    u     ar u           e          ▪ Stpj t n u hinrsutr rq irdfr
                                      e u eo g f t c e e u e o
                                       u s          ar u
    uf n
    pr t
      o                              u cm grl s
                                      po in e ae
                                             e
 ▪ Fsrl s ish hailcs m e
   ir e ae te evy ut izd
     t e            o               ▪ First release ish cnig rdO Bpo ut
                                                      te o fue T rd c
    po ut
     rd c

                                    Faster Time to Market….
1 Footnote
                                    Faster Return on Investment…

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                         A p in A ilt C T I p m na n | 14
                                                    p l g ge o O Sm l et io s
                                                      y                e   t
TRACKER



m k gte rd cf yu
 ain h po utito
Unit of measure


                          Title

 te rd io awy
 h t it nl a
    a                     Unit of measure
                                                                                            te ge a
                                                                                            h a ilwy




  h t :/ w w u b s p ic o l e o / p o t n / p o d / 0 1 0 / h p n in .j g
   t p / w .b y e t r e n in .c m w - n e t u l a s 2 1 / 4 s o o l e p
                                    c



         h t :/ b e iv b o .c m w - o t n / p o d / 0 0 0 / f ic - l t e _il - it in .j g
          tp / e h e l g o / p n e t u l a s 2 1 / 9 o f e o h s l t g p
                                  c                              c           f

         h t :/
          tp /
         w w l c p o c o h g l e a io s o / ic u e / e n .j g
          w .b a k o l l t in a t r t n .c m p t r s j a s p
                                                                                              h t :/ w r r b a v e o / p o t n / p o d / 0 9 0 / it in - o m t u t e p
                                                                                               t p / a d o e d ic .c m w - n e t u l a s 2 0 / 8 F t gr o - iq e t .j g
                                                                                                                         c                                  e



                                                                                            h t :/ 2 p l g p t o /c j - l 0 U T A A q X/ A A A A W / M 4 B k A / 6 0 d w
                                                                                             t p / .b .b o s o .c m - g rZ t X / Z 1 C0 g IA A A A A k S r 7 9 F w s 4 / o




                                                                                                 h t :/ w w a h n r n s t e .c m a c s o ie _im g s 2 0 / c e s r e S 90 .j g
                                                                                                  t p / w .f s io t e d e t r o / c e s r s a e / 0 9 A c s o iz - 0 - 3 p
                                                                                                                                                                   S


1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                                                                            A p in A ilt C T I p m na n | 15
                                                                                                                       p l g ge o O Sm l et io s
                                                                                                                         y                e   t
TRACKER



m k gte rd cf yu
 ain h po utito
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                    te ge a
                                    h a ilwy
 ▪ H ailcs m etepo ut it cr-
    evy ut iz h rd cwh oe
          o                         ▪ C aeg teb s es a eo ten n
                                       hln e h uins vl fh o -
                                         l            u
    cd m dict n t acm o a n n
    o e o ifa so co m d t o -
              io          e          s n adpoes
                                     t d r rcs
                                      a
    s n adb s es rcs s n n e o
    t d r uins poes ad ic-t-
     a              e
    hvs
     ae
                                    ▪ Pr e whpo uted rofcitt te
                                       at r it rd cvn o t ail e h
                                        n                    a
                                     poesho g cn ua n
                                      rcs tru h o f rt
                                                  ig io
                                    ▪ Lvrg A It b ils n -a n, l sl
                                      eea e P o ud t d l e o e
                                             s       a    o    o y
                                     cu l et s n
                                     o p d x nio s
                                        e   e




  Configuration and Extensions
        over Product Customization

1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                      A p in A ilt C T I p m na n | 16
                                                 p l g ge o O Sm l et io s
                                                   y                e   t
TRACKER



po uta a n
 rd cvl t
      id io
Unit of measure


                        Title

 te rd io awy
 h t it nl a
    a                   Unit of measure
                                                                                        te ge a
                                                                                        h a ilwy

                                                          WTF!




  h t :/ w w o id n is o / r e b o / p o t n / p o d / 0 2 0 / l d o d p
   t p / w .l r e n .c m g e n l g w - n e t u l a s 2 1 / 1 b in f l .j g
                                      c




                                                                               t p / w .b a w r d o / l gm g s u e _t s in - 0 0 6 41 1 5 .j g
                                                                              h t :/ w w o g o l .c m b o I a e / s r e t g2 1 0 0 - 2 0 9 p
                                                                                                 h t :/
                                                                                                  tp /
                                                                                                 j n s r t il s o d r s .c m 2 0 / 3 a g y .j g w
                                                                                                  o o c ip .f e .w r p e s o / 0 9 0 / n r 1 p ?
                                                                                                 =5 0 h 3 2
                                                                                                   1 &= 8

      h t :/ p x y l g n in .c m w - o t n / p o d / 0 0 0 / u p is - a e p
       t p / d c c in o l e o / p n e t u l a s 2 1 / 8 s r r e c .j g
                                   c                                f

                h t :/ w w o g o l .c m b o I a e / s r e t g2 1 0 0 - 2 0 9 p
                 t p / w .b a w r d o / l gm g s u e _t s in - 0 0 6 41 1 5 .j g




1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                                                                             A p in A ilt C T I p m na n | 17
                                                                                                                        p l g ge o O Sm l et io s
                                                                                                                          y                e   t
TRACKER



po uta a n
 rd cvl t
      id io
Unit of measure


                  Title

 te rd io awy
 h t it nl a
    a             Unit of measure
                                             te ge a
                                             h a ilwy
 ▪ Ue ( ce tne ts gina
    sracpac) et  in   separate               ▪ Po ut vl s it fe bc f mte
                                                rd ceo e wh ed akr h
                                                      v             o
    phase r h b fr rlu.
          ig t e e oo t
                o   l                         ues
                                               srthroughout te e ae
                                                            h rl s.
                                                                e
 ▪ Uail is
    sbit secondary t f c nl . Ed
       y           ou t a y n
                      n io it                ▪ Edue ep rneisena critical t
                                               n sr xeiec se s           o
    ue ep rne not a priority.
     sr xeiec is                              ra in b s es a e
                                              el g uins vl .
                                                iz          u
 ▪ Ues p rahU Twhep c t nta
    sra po c A it xet io ht
                     a                       ▪ Po ut vlae tru hue ts gina
                                                rd cis a t ho g sret
                                                        id d        in
    product will change b sdo te
                         ae n hir             risk contained, concentric m n e.
                                                                          an r
    f d ak Ia po ce U T it te
    e b c. T p rahs A wh h
     e
    ep c t n ht srwill approve te
     xet io t ues
         a       a               h
    po ut ito t n cag s
     rd cwh u ay hn e.
                                    High
                                             E arly       A dmin
                                    ris k                  Text    Friends & family
                                                                   Text
                                             adopters     us ers
                                    us ers


                                                                                   Time
1 Footnote
                                                                          Reputation risk
SOURCE: ecat
 # ir a Source
  nml r n
       m h                                                 A p in A ilt C T I p m na n | 18
                                                            p l g ge o O Sm l et io s
                                                              y                e   t
TRACKER



ky hln e
e caeg s
    l
Unit of measure


                  Title
                  Unit of measure


     ▪ C ninin so sradvn osoadopt Agile
        o v c g p nos n ed rt


     ▪ Securing time f med srfr rd csl t n&vlaio
                     r n -ueso po ute c
                      o              e io  a tn
                                            id


     ▪ Srin ter h b l c o who to involve and when
        t g h ig t a ne n
         ik         a


     ▪ Securing product support f mtem n fc rr hnyuaen t
                                r h au t e we o r o
                                 o       au
        uin te o te p r eso te p m na n
         s g hm rhir at rfrh im l et io
                       n        e   t




1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                  A p in A ilt C T I p m na n | 19
                                             p l g ge o O Sm l et io s
                                               y                e   t
TRACKER



kyaewy
e t a as
   k
Unit of measure


                  Title
                  Unit of measure
       ▪ Sl t po utho g first hand experience
         e ca rd ctru h
          e


       ▪ Eg g a im l etr h cnpractice Agile
         n a e n p m ne wo a
                   e


       ▪ Safh ta fr
          t te em o success
           f


       ▪ Deliver er adotn
                  al n f
                   y    e


       ▪ Prefer cnig rt netnio s n cs m aio s ta od r
                o fua , x s n ad ut izt n in ht re
                      io  e          o


       ▪ Continuously validate yu d lea lwhues
                               o r e rb it sr
                                    iv  e

1 Footnote

SOURCE: ecat
 # ir a Source
  nml r n
       m h                                      A p in A ilt C T I p m na n | 20
                                                 p l g ge o O Sm l et io s
                                                   y                e   t
TRACKER



tak o
hn yu
Unit of measure


                  Title
                  Unit of measure   ▪ Tcn lg tpo ut we adcr ie srm
                                       eh o is rd co nr n et d c
                                           o ,             if   u
                                     m s r t g b luins cnuin f
                                      at a a l ab s es o sl g ir
                                        e     o           t    m

                                    ▪ V o C m u ict n fr YO A
                                       P f o m n a so N S E
                                                  io

                                    ▪ Psio frrvl g b l o d nin , s g g
                                       as n o t ein , ar m ac g in in ,
                                               a l     lo
                                     &t h o g cnuin fr o -poit
                                      e n l y o sl g o n n rf .
                                       c o       t           s




                                    ▪ cm et n: w w ir a ecato
                                       o mn o    w .n m l r n.cm
                                                        m h
                                    ▪ rahm : n m l ecat cine.cm
                                      ec e ir a r n@mk sy o
                                                 _m h
                                    ▪ flw e# ir a ecat
                                      oo m : n m l r n
                                        l         m h
1 Footnote                          ▪ f n m : fcb o.cmn m l ecat
                                      r d e ae o k o /ir a r n
                                       ie                  .m h
SOURCE: ecat
 # ir a Source
  nml r n
       m h                                              A p in A ilt C T I p m na n | 21
                                                         p l g ge o O Sm l et io s
                                                           y                e   t

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Applying agile to COTS Implementation

  • 1. A p in A ilt p l g ge o y C T im l et io s O S p m na n e t Ep r ne e ot xeie c R p r N m l ecat ir aM r n h Document type Date: 1-Fb 02 D t 7 e -21 a e CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company is strictly prohibited
  • 2. b cgo n akru d TRACKER Unit of measure Title ia m w ae er Unit of measure ▪ Tcn l is&C r ie SrmM s r eh o g t et d c o if u at e ▪ A p aio d vl m n go pwh a p l t n ee p et ru itin ic o ▪ O e 1 yas fTep rne vr 2 ero I xeiec g b lt t ic uins cnuin f l asa g b s es o sl g ir o re t m ▪ Su ad e &Bl o dne cb ivr ar m acr lo ▪ O e 5 ero A ilpate vr yas f ge rc ic ▪ Ep nniay rw gp ro o po c in xo etl go in ot l f rj t l fio es te a aa s adBaea h d t nlis n Irn. a y ▪ S eb p ro o inenlrj tin E P iza l ot l f t apo c e fio r e s R, C lb rt n n C Mp t r s oa oa ad R lf m. l io ao ▪ H v oe 6 speakers d lein 9 talks a ae vr e rg iv t tis o f ec h cn rne e ▪ Te h great p c t wr l e o ok a … 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 2
  • 3. TRACKER sm ay u mr Unit of measure Title Unit of measure W hv anm e o Iealdb s espoessweew pre eh hb s esvlein eae u br fT nbe uins rcse hr e eciv ig uins au l ea in Commercial Off The Shelf ( COTS) po utint do d vl in o r w. e rg g v rd c s a f ee p g u o n s e o H wvru COT im lmnaio stp alsfrdf m o ee, o r S pe ettn yicl uf e r y e o ▪ m sdim l et io d a le ise p m na n ed s e t in ▪ l g rim -t-m r t o e t e o ak n e ▪ h hrhn pim lu p rcs ig e ta o t asp otot s ▪ b re o tem und u t sa ▪ d stfdues is is a ie sr C ngehlu eeueCOT im lmnaio sbt r a A il ep s xct S pe ettn et ? e Tis xeiec rp rsae h ep rne e othrs ▪ Teaes hr w l ea e A ilpinip s h ra wee ee rg d ge r c l v e ▪ W a w d dfrnl ht e id if et e y ▪ W a rsl d w ep rne hteus id e xeiec. t 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 3
  • 4. TRACKER mk / u ae b y Unit of measure Title I o s dUnit ofm n v. C T im l et io n ue ee p ets O S p m na n -h vl measure o e t W e wlo co s hn il u h oe y o e vrh ohr n oe te te? Til e ao d r R a yowa ed t er w pe rob y hn e rf t u we… e ▪ W ne t ct -u whin ut b spate e ed o a h p it d sy et rc s c r ic ▪ T cm lwhin ut s n ad o rg lio s o o p it d sy t d rs re u t n y r a a ▪ Teeis os nicn b s es a e( ces inrvn erp tt n ind v tgf min ut hr n ig ifat uins vl inrae eeu/ ua ) eia u e io in r o d syr b spate ( .g o r d in t tecscne poess et rc . e ., u a m isa / tet rcs ) ic r iv o r e 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 4
  • 5. TRACKER te eus fge O S h rsl o a ilC T t Unit of measure Title Unit of measure ▪ C so im l ett nreduced to 1/3rd ot f p m na e io ▪ Ipe ett nefrrd cdf m9 months to 5 months m l na m io f te ue r o o ▪ Efrfr a tnneu ga e rd cdf m3 months to 1 week f to m ineac p rd se ue r o o ▪ Higher ue stfc nada pict nua e sra at n p la is io io sg ▪ R d c ninsp otices e ut io u p rtkt ▪ Better vn o rlio s ed re t n a ▪ R d cdcso cag e ue ot fhn e 1 Footnote S wa d w d df et? o ht id e o if rnl e y SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 5
  • 6. TRACKER aes fecdb a il ra inune y ge l Unit of measure Title Unit of measure Ip m - ml e e F te ith Po ut rd c Sfg tf a in Rl s e ae e Po ut rd c ne tr po ut rd c Sl t n ec e io te em ht a p n in lng a V la n a t id io sl t n ece io t yu oo 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 6
  • 7. TRACKER po ute c n rd csl t e io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy f tr seifa n e ue p cict a io b s es o l uins g as collaborati on wr g ok in cnrc po iss o t t rm e a sf ae ot r w Conversation and collaboration over contract negotiation Working software over documentation 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 7
  • 8. TRACKER po ute c n rd csl t e io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ Product specifications aepeisl r rcey ▪ Business goals aec alcm u ictdin r l r o mn a e y e d fe u f n in h fr o a e d pr t te om f in o te omo a r rizdb cl user h fr f pioite ak g o cm rhniv l o use cases. o peeseis f t centric stories. ▪ Function leaders ea aepo utbsd vl t rd c ae u s ▪ End users ea aepo uttru h vl t rd c ho g u s o m r tg& a s n ak in sl presentations and e e hands-on experience in sn b x a ad o demos evo m n nirn et ▪ Teeis hr minimal interaction b ten e e w ▪ C s m r n vn o come together t ut e ad ed r o o Po uted radcs m radae rd cvn os n ut es n r o are t cm o u d rad go r a a o m n n es n in f iv t ot separated b t ed t c. fn e yim , is ne a b s es o l uins g a . s 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 8
  • 9. TRACKER im l et sl t n p m ne e c e r e io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy Fe C s ixd ot T e M t ia im & a rl e s F e So e ixd cp E bae hn e m rc C ag P nl s eaie t R wrs e ad PS rcs F Poes h t :/ t u b .d e m t e o / h m l r e 5 / 2 5 3 3 0 IK .j g t p / h m s r a s im .c m t u b a g _2 0 1 0 9 0 9 U 0 O3 p h t :/ d b y u ic o / p o t n / p o d / 0 1 1 / o t a t .j g t p / j a m s .c m w - n e t u l a s 2 1 / 2 c n r c 1 p c h t :/ w w h n e w b o k I G/ 7 / 9 7 / a e p l rt - u t r l - h n e e a o p o is 7 t p / w .c a n l e .c .u /M 0 0 8 0 0 c t r il a - ob t e f y a g - t m r h s - 0 c m 3 http://aprilpedia.com/wp-content/uploads/2010/12/Tight-Budget.jpg h t :/ w w o t a e o t r o / e o t g r m e t l / a e / p 0 0 7 5 0 0 .j g t p / w .m r g g p r e .c m r p r in f o s a t e im g s m j 4 1 9 0 0 1 p C APoes Y rcs h t :/ w w u in s t d y g o / a e / a k g in n e b s - f ic - v s m n - a ka a d p t p / w .b s e s o a - .c m im g s b n in f a c / e t r a e t e t n - w r .j g e a in b 1 Footnote h t :/ w w ir u in o o / p o t n / p o d / 0 0 0 / c u - g e o t a e e e o m n 2 p t p / w .v t e f .c m w - n e t u l a s 2 1 / 6 s r m il - f w r - v l p e t .j g c a s d SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | p l g ge o O Sm l et io s y e t 9
  • 10. TRACKER im l et sl t n p m ne e c e r e io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ Sces ers r bsdo tetimeliness ucs m t ae ae n h ic ▪ Sces ers r bsdo realization of ucs m t ae ae n ic o d ley n s y gwh budget. f e r ad t in itin iv a business goals. ▪ So ecag s r discouraged b a rw cp hn e ae y da n ▪ So ecag s r embraced b ao in cp hn e ae y lw g l o t Mrq et rcs u C e uspoes . t d -ofwilm x iz gb s es a e r e f he aim in uins vl . a s u ▪ V n o sl tdtru hcm eite ed re c ho g o p t ee iv ▪ V n os r pre-qualified fr xeiec ed rae o ep rne b d girrespective o te m to o g id in fhir e d l y h o inwlg esowrte ge a. /il ns t okh a ilwy in ▪ Peeec g e t vn o are go rf ne ivn o ed r gein n r ▪ Peeec g e t avn o o e t rf ne ivn o ed r p n o r fixed scope adfixed cost wh n it penalties changing scope ada n time & materials frce u s p g o shd l l a e e ip s t et f ok B d e is t e n o wr u g t based on am . expected ROI adso e t oe n cp isa rd il acrin l cod g .y 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 10 p l g ge o O Sm l et io s y e t
  • 11. TRACKER s f gte em tf h t ain a Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy http://farm5.static.flickr.com/4056/4619970091_6a5da2e39c_o.jpg http://www.teleportmyjob.com/blog/wp-content/uploads/2009/07/interviewing-the-boss.jpg Get the right people on the bus, the wrong people off the bus, and the right people in the right seats - Jim Collins in Good to Great 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 11 p l g ge o O Sm l et io s y e t
  • 12. TRACKER s f gte em tf h t ain a Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ Delegate s f gt tevn o t f o h ed r a in ▪ Collaborate whtevn o frtf g it h ed ro s f a in ▪ Saf e p ta ecl seif tcn a t p o l ht xein p ciceh icl f e ▪ Saf e p wocnthrive inte t po l h a f e h sil rg rl s fhir pitd adwr g kl e ad s o t a t e n ok s e e u in evo m n ta yu a ra tay n nirn ethto cn el icl ad is l pe rne. rf ecs e cnis nlof . o st t f r e y e ▪ Saf e p frp cic t p o l o seif roles and f e ▪ Saf t generalist specialists f expertise ▪ Shd ladb d e cm it etwr ce u n u g to m m ns ee e ▪ G ttrs s ae b tem m es e s ie et t yh e b r o im d m d b p o ldf etrmtoe t f a e y e p if rn f e e o h s s fd ae s f do te rj t t f n h po c ae e. 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 12 p l g ge o O Sm l et io s y e t
  • 13. TRACKER rl s p n in e ae l n g e a Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy h t :/ c r n r a s o / p o t n / p o d / 0 9 0 / a _t e l p a t p t p / h is ie h u .c m w - n e t u l a s 2 0 / 4 e t h _e e h n .j g c http://t1.gs tatic .c om/images ? q=tbn:A Nd9G cQYeL -qVbs BFIJ WE _LtrG ls rxIR- aE zDPf38S tUOVhQA TS E 3WLfHg0h8G f0FQ H w oyu a a e p at o d o et n l hn? e O e it a a im ! n be t t e 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 13 p l g ge o O Sm l et io s y e t
  • 14. TRACKER rl s p n in e ae l n g e a Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ Upfront cm rhniv rq irm n o peese e u e et ▪ Iterative rq irm ns ahr gin e u e etg tein aa s & ig -of nlis s n f y d sed god r f uins vl ecn in re o b s es a e u ▪ Faue aed fe b business leads etrs r e d y in ▪ Faue aedivnb end users etrs r re y ▪ P nt rl s tewhole ss mo svrl l o e ae h a e yt reea e ▪ R l s asmall st fetrs t e ae e e o f ue ino a m d l ao c o u s t ne e po ut n smaller inevl rd c in io t a r s ▪ Fcs nd lein cm leuecss ou o e r g o p t s ae iv e ▪ Fcs nm x iz gb s es a ead ou o aim in uins vl nu inl in l a a n & e oe d e ae c d go l t s rm t e g css u c iz io rd c grk e uin is ▪ Stpteinrsutr frh woess m e h f t c e o te h l yt u ar u e ▪ Stpj t n u hinrsutr rq irdfr e u eo g f t c e e u e o u s ar u uf n pr t o u cm grl s po in e ae e ▪ Fsrl s ish hailcs m e ir e ae te evy ut izd t e o ▪ First release ish cnig rdO Bpo ut te o fue T rd c po ut rd c Faster Time to Market…. 1 Footnote Faster Return on Investment… SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 14 p l g ge o O Sm l et io s y e t
  • 15. TRACKER m k gte rd cf yu ain h po utito Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy h t :/ w w u b s p ic o l e o / p o t n / p o d / 0 1 0 / h p n in .j g t p / w .b y e t r e n in .c m w - n e t u l a s 2 1 / 4 s o o l e p c h t :/ b e iv b o .c m w - o t n / p o d / 0 0 0 / f ic - l t e _il - it in .j g tp / e h e l g o / p n e t u l a s 2 1 / 9 o f e o h s l t g p c c f h t :/ tp / w w l c p o c o h g l e a io s o / ic u e / e n .j g w .b a k o l l t in a t r t n .c m p t r s j a s p h t :/ w r r b a v e o / p o t n / p o d / 0 9 0 / it in - o m t u t e p t p / a d o e d ic .c m w - n e t u l a s 2 0 / 8 F t gr o - iq e t .j g c e h t :/ 2 p l g p t o /c j - l 0 U T A A q X/ A A A A W / M 4 B k A / 6 0 d w t p / .b .b o s o .c m - g rZ t X / Z 1 C0 g IA A A A A k S r 7 9 F w s 4 / o h t :/ w w a h n r n s t e .c m a c s o ie _im g s 2 0 / c e s r e S 90 .j g t p / w .f s io t e d e t r o / c e s r s a e / 0 9 A c s o iz - 0 - 3 p S 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 15 p l g ge o O Sm l et io s y e t
  • 16. TRACKER m k gte rd cf yu ain h po utito Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ H ailcs m etepo ut it cr- evy ut iz h rd cwh oe o ▪ C aeg teb s es a eo ten n hln e h uins vl fh o - l u cd m dict n t acm o a n n o e o ifa so co m d t o - io e s n adpoes t d r rcs a s n adb s es rcs s n n e o t d r uins poes ad ic-t- a e hvs ae ▪ Pr e whpo uted rofcitt te at r it rd cvn o t ail e h n a poesho g cn ua n rcs tru h o f rt ig io ▪ Lvrg A It b ils n -a n, l sl eea e P o ud t d l e o e s a o o y cu l et s n o p d x nio s e e Configuration and Extensions over Product Customization 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 16 p l g ge o O Sm l et io s y e t
  • 17. TRACKER po uta a n rd cvl t id io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy WTF! h t :/ w w o id n is o / r e b o / p o t n / p o d / 0 2 0 / l d o d p t p / w .l r e n .c m g e n l g w - n e t u l a s 2 1 / 1 b in f l .j g c t p / w .b a w r d o / l gm g s u e _t s in - 0 0 6 41 1 5 .j g h t :/ w w o g o l .c m b o I a e / s r e t g2 1 0 0 - 2 0 9 p h t :/ tp / j n s r t il s o d r s .c m 2 0 / 3 a g y .j g w o o c ip .f e .w r p e s o / 0 9 0 / n r 1 p ? =5 0 h 3 2 1 &= 8 h t :/ p x y l g n in .c m w - o t n / p o d / 0 0 0 / u p is - a e p t p / d c c in o l e o / p n e t u l a s 2 1 / 8 s r r e c .j g c f h t :/ w w o g o l .c m b o I a e / s r e t g2 1 0 0 - 2 0 9 p t p / w .b a w r d o / l gm g s u e _t s in - 0 0 6 41 1 5 .j g 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 17 p l g ge o O Sm l et io s y e t
  • 18. TRACKER po uta a n rd cvl t id io Unit of measure Title te rd io awy h t it nl a a Unit of measure te ge a h a ilwy ▪ Ue ( ce tne ts gina sracpac) et in separate ▪ Po ut vl s it fe bc f mte rd ceo e wh ed akr h v o phase r h b fr rlu. ig t e e oo t o l ues srthroughout te e ae h rl s. e ▪ Uail is sbit secondary t f c nl . Ed y ou t a y n n io it ▪ Edue ep rneisena critical t n sr xeiec se s o ue ep rne not a priority. sr xeiec is ra in b s es a e el g uins vl . iz u ▪ Ues p rahU Twhep c t nta sra po c A it xet io ht a ▪ Po ut vlae tru hue ts gina rd cis a t ho g sret id d in product will change b sdo te ae n hir risk contained, concentric m n e. an r f d ak Ia po ce U T it te e b c. T p rahs A wh h e ep c t n ht srwill approve te xet io t ues a a h po ut ito t n cag s rd cwh u ay hn e. High E arly A dmin ris k Text Friends & family Text adopters us ers us ers Time 1 Footnote Reputation risk SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 18 p l g ge o O Sm l et io s y e t
  • 19. TRACKER ky hln e e caeg s l Unit of measure Title Unit of measure ▪ C ninin so sradvn osoadopt Agile o v c g p nos n ed rt ▪ Securing time f med srfr rd csl t n&vlaio r n -ueso po ute c o e io a tn id ▪ Srin ter h b l c o who to involve and when t g h ig t a ne n ik a ▪ Securing product support f mtem n fc rr hnyuaen t r h au t e we o r o o au uin te o te p r eso te p m na n s g hm rhir at rfrh im l et io n e t 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 19 p l g ge o O Sm l et io s y e t
  • 20. TRACKER kyaewy e t a as k Unit of measure Title Unit of measure ▪ Sl t po utho g first hand experience e ca rd ctru h e ▪ Eg g a im l etr h cnpractice Agile n a e n p m ne wo a e ▪ Safh ta fr t te em o success f ▪ Deliver er adotn al n f y e ▪ Prefer cnig rt netnio s n cs m aio s ta od r o fua , x s n ad ut izt n in ht re io e o ▪ Continuously validate yu d lea lwhues o r e rb it sr iv e 1 Footnote SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 20 p l g ge o O Sm l et io s y e t
  • 21. TRACKER tak o hn yu Unit of measure Title Unit of measure ▪ Tcn lg tpo ut we adcr ie srm eh o is rd co nr n et d c o , if u m s r t g b luins cnuin f at a a l ab s es o sl g ir e o t m ▪ V o C m u ict n fr YO A P f o m n a so N S E io ▪ Psio frrvl g b l o d nin , s g g as n o t ein , ar m ac g in in , a l lo &t h o g cnuin fr o -poit e n l y o sl g o n n rf . c o t s ▪ cm et n: w w ir a ecato o mn o w .n m l r n.cm m h ▪ rahm : n m l ecat cine.cm ec e ir a r n@mk sy o _m h ▪ flw e# ir a ecat oo m : n m l r n l m h 1 Footnote ▪ f n m : fcb o.cmn m l ecat r d e ae o k o /ir a r n ie .m h SOURCE: ecat # ir a Source nml r n m h A p in A ilt C T I p m na n | 21 p l g ge o O Sm l et io s y e t

Editor's Notes

  • #4: When do we buy ready2wear garments? When do we buy tailored garments? What are the typical drawbacks of ready2wear garments? What are the typical problems associated with an altered garments? Trousers: Position of pockets. Shirts: Excess cloth hanging around your waist.
  • #5: When do we buy ready2wear garments? When do we buy tailored garments? What are the typical drawbacks of ready2wear garments? What are the typical problems associated with an altered garments? Trousers: Position of pockets. Shirts: Excess cloth hanging around your waist.
  • #6: When do we buy ready2wear garments? When do we buy tailored garments? What are the typical drawbacks of ready2wear garments? What are the typical problems associated with an altered garments? Trousers: Position of pockets. Shirts: Excess cloth hanging around your waist.
  • #7: When do we buy ready2wear garments? When do we buy tailored garments? What are the typical drawbacks of ready2wear garments? What are the typical problems associated with an altered garments? Trousers: Position of pockets. Shirts: Excess cloth hanging around your waist.