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Apps and Mobile Websites
Apps Survey
• Over 500 small business owners with both a
mobile app and a mobile website were
surveyed to determine which returned a
higher return on investment.
• The results showed that both mobile apps and
mobile websites are important pieces of a
small business mobile marketing strategy.
Which returned a high return on investment?
• 73% - said mobile app
27% - said mobile website
Which do your customer prefer?
• 81% - said mobile app
19% - said mobile website
Which is best for getting new customers?
• 75% - said mobile app
25% - said mobile website
Which is best for repeat customers?
• 86% - said mobile app
14% - said mobile website
Top reasons for a mobile app?
• 41% - customer loyalty
19% - customer service
15% - increased revenue
10% - improved communication
8% - to stand out
7% - other
Which has higher usage?
• 67% - said mobile app
43% - said mobile website
Which is most important?
• 10% - said mobile app
9% - said mobile website
81% - said both equally important
Push notification open rates
versus email marketing:
• 97% - push notifications / SMS
3% - email marketing
Losing Customers
• Without having both a mobile website and
mobile app, you are losing at least ¼ of your
customer’s share of mind!
Top Reasons for a Mobile App
• 41% customer loyalty
• 19% customer service
• 15% increased revenue
• 10% improved communication
• 8% to stand out
• 7% other
Which is more important?
• 10% say mobile app
• 9% say mobile website
• 81% of intelligent business owners recognize
that both are equally important.
Mobile Only Users
• By 2015, more than 780 million people will be
mobile only users, not owning a laptop or
desktop computer.
• 68% of customers prefer mobile websites over
full desktop versions.
• Viewable by anyone with a mobile browser.
Mobile Apps
• Viewable by individuals within the appropriate
device.
• Capable of very robust user experiences.
• Superior Graphics - may be stored locally.
Effects & animations are limited only by
device computing power and memory.
Mobile Apps
• Unlimited access to hardware functionality. Camera,
accelerometer, microphone, GPS, etc.
• When built for distinct operating systems and devices
(native code), unique programming languages and
software development kits are required. Cross-
platform solutions available for deploying to various
app stores.
• Built for individual devices and operating systems. May
require multiple developers with different
proficiencies.
Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: comScore, Alexa, Flurry Analytics, 2012
But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace and
create a mobile website version.
• Complete mobile marketing solution.
Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use
Information
App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…
Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.
Loyalty Coupons
• GPS coupons
– When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
– Used to replace stamp cards.
– Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)
Live Updating
• Take full control over your apps content!
• App can update
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Everything inside
the app!
Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month
Many Other Great Features
How to get started
• Contact Us Anytime!
• Call: (888) 410-6960
• Email Us at: info@tomvickinnovations.ca
• Visit our website at: www.tomvickinnovations.com

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Apps vs Mobile Websites

  • 1. Apps and Mobile Websites
  • 2. Apps Survey • Over 500 small business owners with both a mobile app and a mobile website were surveyed to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
  • 3. Which returned a high return on investment? • 73% - said mobile app 27% - said mobile website
  • 4. Which do your customer prefer? • 81% - said mobile app 19% - said mobile website
  • 5. Which is best for getting new customers? • 75% - said mobile app 25% - said mobile website
  • 6. Which is best for repeat customers? • 86% - said mobile app 14% - said mobile website
  • 7. Top reasons for a mobile app? • 41% - customer loyalty 19% - customer service 15% - increased revenue 10% - improved communication 8% - to stand out 7% - other
  • 8. Which has higher usage? • 67% - said mobile app 43% - said mobile website
  • 9. Which is most important? • 10% - said mobile app 9% - said mobile website 81% - said both equally important
  • 10. Push notification open rates versus email marketing: • 97% - push notifications / SMS 3% - email marketing
  • 11. Losing Customers • Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
  • 12. Top Reasons for a Mobile App • 41% customer loyalty • 19% customer service • 15% increased revenue • 10% improved communication • 8% to stand out • 7% other
  • 13. Which is more important? • 10% say mobile app • 9% say mobile website • 81% of intelligent business owners recognize that both are equally important.
  • 14. Mobile Only Users • By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer. • 68% of customers prefer mobile websites over full desktop versions. • Viewable by anyone with a mobile browser.
  • 15. Mobile Apps • Viewable by individuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
  • 16. Mobile Apps • Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross- platform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
  • 17. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: comScore, Alexa, Flurry Analytics, 2012
  • 18. But I want a mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace and create a mobile website version. • Complete mobile marketing solution.
  • 19. Why Our Company? • We make mobilizing your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use
  • 20. Information App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
  • 21. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
  • 22. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
  • 23. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
  • 24. Push Notifications • Update your customers instantly – Special offers, updates, happy hours. • Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
  • 25. Many Other Great Features
  • 26. How to get started • Contact Us Anytime! • Call: (888) 410-6960 • Email Us at: info@tomvickinnovations.ca • Visit our website at: www.tomvickinnovations.com