The document discusses the results of a survey of 500 small businesses that had both a mobile app and mobile website. The key findings were that most respondents said mobile apps had a higher return on investment and were preferred by customers over mobile websites. Respondents also said mobile apps were better than mobile websites for getting new customers, customer loyalty, revenue, and communication. Both mobile apps and websites were seen as important, though apps had advantages like push notifications, loyalty programs, and live updating. The document promotes developing both a mobile app and website for a complete mobile strategy.