Apps vs Mobile
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The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
Apps vs Mobile
- 1. Apps VS Mobile Websites Which is better?
- 2. Bizness Apps Survey • Bizness Apps surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
- 3. Which returned a high return on investment? 73% said mobile app 27% said mobile website
- 4. Which do your customer prefer? 81% said mobile app 19% said mobile website
- 5. Which is best for getting new customers? 75% said mobile app 25% said mobile website
- 6. Which is best for repeat customers? 86% said mobile app 14% said mobile website
- 7. Top reasons for a mobile app? Customer Loyalty 41% Customer Service 19% Increased Revenue 15% Improved Communication 10% To Stand Out 8% Other 7%
- 8. Which has higher usage? 67% said mobile app 43% said mobile website
- 9. Which is most important? 10% said mobile app 9% said mobile website 81% said both equally important
- 10. Push notification open rates versus email marketing: 97% push notifications/SMS 27% email marketing
- 11. Losing Customers • Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
- 12. Mobile Only Users • By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer • 68% of customers prefer mobile websites over full desktop versions • Viewable by anyone with a mobile browser
- 13. Mobile Websites • Developed with standard web development tools and technologies. • Built once and deployed for all devices. • Typically, but not always, less expensive than app development. • Publish as a website. Immediate availability.
- 14. Mobile Websites • Viewable with any mobile browser. No distribution required. • • No installation required. Web-based. • Easily updated and changes are immediate with a browser refresh. • Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected.
- 15. Mobile Apps • Viewable by individuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
- 16. Mobile Apps • Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross- platform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
- 17. Mobile Apps • Typically, but not always, more expensive, especially when multiple devices or operating systems are targeted. • May require a submission process. Users must download and install prior to use. • Download and installation required. • Download and installed from website or marketplace.
- 18. Mobile Apps • iTunes requires a resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems. • Easy to charge for apps, using the available app marketplaces. • Typically found through an app store search or linked to from a website.
- 19. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
- 20. But I want a mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. • Complete mobile marketing solution.
- 21. Why Our Company? • We make mobilizing your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use
- 22. Information App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
- 23. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
- 24. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
- 25. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
- 26. Push Notifications • Update your customers instantly – Special offers, updates, happy hours. • Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
- 27. Many Other Great Features
- 28. Our Pricing • Professional app design & set up fee: $1000 • Monthly hosting fee: $50/month • UNLIMTED Push Notifications • UNLIMITED App Downloads • ~$50,000 Value – Seriously!
- 29. How to get started • Contact Us Anytime By: • Call: (555) 555-5555 • Email Us at: info@myappcompany.com • Visit our website at: www.myappcompany.com