Launch High Performing Mobile Apps with Appurify
- 1. Launch High-Performing Mobile Apps with Appurify Manish Lachwani CTO and Co-founder Jay Srinivasan CEO and Co-founder
- 2. About Appurify § Mission to create comprehensive mobile application lifecycle management platform § Founded in early 2012 § Backed by Google Ventures, Foundation Capital, Radar Partners, Caffeinated Capital, Felicis Ventures, and others § ~20 person engineering focused team in San Francisco, and we’re hiring!
- 3. App quality at launch drives eventual ROI Mobile app market is exploding, but app discovery lags • 23% of apps are only opened once • 83% of iPhone users don’t scroll beyond the top 50 apps It’s not just the cost to build an app – marke=ng counts too • 80-‐90% of total app marke@ng spend is typically spent in the first 1-‐2 weeks post launch You only get one chance to succeed – at launch • A 5-‐star app makes 6x as much money as a 3-‐star app on average | 3
- 4. Example: Users punish apps with bugs DAU by days post launch App 2 App 1 0 10 Stability, performance, and quality 20 30 Retention and ratings 40 50 DAU and installs 60 Revenue 4
- 5. Why App 1 failed – not optimized for real user conditions FTUE completion rates for the same app on AT&T vs. Verizon 90% Completion rates on AT&T below minimum threshold for organic app growth 80% 70% 60% Verizon 50% AT&T 0% FTUE-1 FTUE-2 FTUE-3 FTUE-4 FTUE-5 FTUE-6 5
- 6. Stability, network and client-side performance are the main drivers of poor ratings Source: Appurify Analysis of Top 200 free Apps in App Store in May 2013 6
- 7. Developers and enterprises know the importance of app quality, but lack mobile focused tools Coding is getting easier. Debugging is hard You don’t know where you app is going to go Throwing bodies at the problem is the only option § Very few resources to easily debug mobile apps § Proliferation of 3rd party add-ons and off-the-shelf coding components § Even more difficult when integrating across multiple developers/releases § Unclear performance under real user or network conditions § New constraints like network availability/battery life/responsiveness § Can’t manually test across all device/network conditions § Only option is to spend significant expensive dev time debugging, or hire an army of QA § Even if you find a bug, and you can reproduce it, dev-QA cycle time consuming 7
- 8. Appurify has built a mobile continuous integration platform to address these issues § Our platform supports optimization of all types of apps - HTML5, Native iOS and Android, Hybrid, Web Apps, and Browsers § Most powerful run-time debugging tools for mobile § Robust performance optimization tools § Allows automated mobile testing on real devices under real user conditions, resulting in actionable outputs instantaneously Launch bug-free, performance optimized apps and mobile web pages
- 9. Introducing the four key pillars of the Appurify solution Robust automation Real Devices Conditions • Appurify provides best in class continuous integration • Use existing test frameworks or our intuitive scriptless one • Test on real iOS and Android devices • Devices are fully configurable: network, OS, location, accelerometer, etc. Actionable Results • Screencasts, symbolicated crash reports, optimized network captures, test results, performance data, debug data Runtime Debugger • Inspect native and HTML5 apps on real devices (think Firebug for real apps on real devices) 9
- 10. Automated Testing Build § § § Upload to platform Link to build server Pass from partner § § § § IaaS Backend CI Platform Overview of the Appurify platform Existing automation Appuify automation Custom APIs Parallelization Results § Screencasts, crashes, optimized network captures, test results, performance data, debug data Debug § Run-time debugging on local or remote devices Real Devices § iOS and Android devices § Hosted (dedicated and shared), On premise farms § Real user conditions 10
- 11. We have built an API-accessible, scalable device farm – EC2 for mobile! § Completely API accessible § 1000s of mobile devices (iOS and Android) § Private, dedicated, or shared device clouds § Dynamic addition, removal and provisioning of devices § Simulate carrier networks and signal strengths at the packet level § Simulate location, accelerometer, gyroscope, magnetometer events, device memory § 12M automated runs – 1 every 2 seconds! - Runs can be performance measurement or testing 11
- 12. We enable 6 levels of performance measurement, debugging, testing and optimization 1. Client side 2. Internal app mechanics 3. Server side 4. Device side 5. On-disk 6. Multi-app interaction Load times, view rendering, time to interact, gesture response ObjC call tracing, memory leak detection, function profiling, OpenGL ES tracing HTTP/HTTPS network tracking, PCAP capture CPU, memory, Battery, Thermal, crash reports, data usage, radio resource control, FPS Caching, cookies, resources and temp files Context switching between multiple apps, inter-app interaction and automation Enabled for all native, hybrid, and HTML5 apps, and all mobile browsers including Chrome, Safari, Mercury, UIWebView, Yahoo Axis, etc 12
- 13. First run-time debugger for HTML5 apps
- 14. Run-time debugging for native apps
- 15. Super charge app development with our SDK § Use your own mobile device § Runtime debugging using familiar Chrome dev tools and Safari dev tools § Performance optimization § Create automated tests by interacting, replay and manage test cases § Run them continuously on appurify cloud § Videos, logs, screenshots, crash reports, network captures, and more We are distributing our SDK for free! www.github.com/appurify
- 16. Automate testing across devices, operating systems and networks Test your apps on devices/operating systems/networks in parallel to identify • Stability issues with crash reports and logs • Network performance opportunities with waterfalls, and targeted improvement suggestions • Performance improvement opportunities including CPU, memory, battery consumption, and detailed logs Automate testing of your apps on real devices with • Appurify Robot: Stress test for your app • Appurify Automation: Manually interact to create an automation script that can be replayed on the Appurify cloud • Support for all common iOS and Android automation frameworks on real devices: Including KIF, Calabash, UI Automation, Appium, Robotium, Selenium, UI Automator, etc.
- 17. Demo!
- 18. Get in touch with Appurify to try it out! § www.appurify.com § Contact info@appurify.com, manish@appurify.com, or jay@appurify.com and try out a pilot implementation of Appurify