APR 101

APR 101:
Jumpstart Your Career

Hampton Roads Public Relations Society of America

Welcome
“We must value our own professional
designation and do all we can to encourage
public relations practitioners to value their
own professionalism by seeking this
designation.”
-Mickey G. Nall, APR, Fellow PRSA
PRSA 2013 Chair & CEO


Agenda
Why APR?
Where is it going?
The APR Process
KSAs & Resources
Break
Individual Assessments
Q & A


Why APR?
“I went from a tactician to a strategist.”
“It’s brought respect among my colleagues.”
“I can see the big picture now.”
“As a job candidate, I stand out from the crowd.”
“It’s a mark of distinction in the field.”


Where is APR Going?


The APR Process
Application
Questionnaire
Readiness Review
Computer-Based Examination
Maintenance


Knowledge, Skills, Abilities
 RPIE (30%)
 Ethics & Law (15%)
 Communications Models & Theories (15%)
 Business Literacy (10%)
 Management Skills & Issues (10%)
 Crisis Communications Management (10%)
 Media Relations (5%)
 Information Technology (2%)
 Public Relations History & Current Events (2%)
 Advanced Communications (1%)


Resources
PRSA APR webpage
UAB Online Study Course w/ Cohorts
Short Book Shelf
Effective PR Online Companion
APR Study Guide
Chapter APR Mentors
 PRSA ComPRehension Blog
APR+M


Individual Assessments
Application Review
Questionnaire Review
Portfolio Review
Mock Readiness Review Questions
KSAs
CBE Tips
APR+M


Questions & Answers
How can we help you?
Next Steps:
UAB Online Study Course
Find a mentor
File your application
Schedule your Readiness Review
Schedule your CBE


APR 101

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