The document discusses how aptitude plus attitude equals altitude, and that attitude is more important than aptitude in determining success. It provides three steps to gain altitude: (1) learn by watching others and improving, (2) change yourself by adopting new habits, and (3) add value to others. The document advocates developing the right attitude, such as being a lifelong learner, in order to achieve great success. It includes templates to help the reader identify specific actions they can take to learn, change, and add value on a daily basis.