Are you digital 2015 06_29_4slide_share
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The document discusses the evolution of digital businesses, emphasizing the transition from technology innovation to human-centric interactions and user-generated content. It highlights the increased profitability of companies recognized as 'digirati' and provides examples like Volvo's shift towards direct customer engagement. The text outlines strategies for businesses to enhance their digital presence and transform customer experiences.
Are you digital 2015 06_29_4slide_share
- 1. just a buzz a cost-center a future sexy toy online-marketing a new business modell a mixture of content, channels and customer data How to inspire a coorporate officer in 5 minutes to handle the enterprise digital challenge? Szabolcs Mizsei
- 2. AGENDA 1. What is digital? 2. How digital businesses performing? 3. Examples 4. Practicals 5. 30 + discussion
- 3. The first digital decade – 1994-2004
- 4. The second digital decade from 2005 till now
- 5. The focus is shifting from technology innovation to humanisation and interactions. People are making and participating, not consuming anymore. Today 77% of all online content is created by the users.
- 6. Transforming customer behaviors 68% - demanding 347 - content-seeker 3-4 screen - digitally divided join digital tribes new patterns of consumption involvement free value constant side-stepping
- 7. DIGITAL is the IMPETUS of our time.
- 8. How digital businesses are performing?
- 9. DIGITALINTENSITY TRANSFORMATION MANAGEMENT INTENSITY Source:CapGeminiConsulting–MITAnalysis2012 Companies classified as “DIGIRATI” have a 26% higher profitability and 9% higher revenue.
- 11. Where CEOs have shared their digital vision, 93% of the employees feel that it’s the right thing for the organisation. MIT Sloan – Cap Gemini Survey, 2014
- 12. As a market leader, can I act like an underdog?
- 13. Resolving the dilemma – some examples
- 14. Tale of a family-based company
- 16. Volvo – converting their B2B strategy into B2B+C – partners with distributors and dealers to sell and service their cars. But now Volvo decided to start direct communication with its customers to collect customer data. It developed a mobile applications based on social networks like: • car tracking, • roadside assistance, • remote services such as door control, • remote dashboard and • starting heather. Global brand-building through customer experience
- 17. Distribution transformed = business transformed Part of the individual transformation business Build direct customer services Transform Telenor as a telecommunication company… now it’s more than that B2B completely skipped Solely B2C
- 18. Customer value transformed Car tracking Roadside assistance Remote dashboard and Starting heather Financial services Health-care services through IoT Redefine natural Suppliers
- 19. What’s in common? Physical product to digital | Digitally enhanced selling | Customer channel coherence
- 20. So, how to become more digital?
- 21. – chances to be involved – simplicity – ways to make + share – ingredients, leave it incomplete – skills and knowledge to get people’s money, – give them a platform – respect their time & privacy A digital brand gives you
- 22. On the FMCG marketplace • Be the place that people side-step to • Set the stage for your new level of services • Change the complete digital setting as eliminating competitors • Always offer a fair value and a little upsell and repeat… • Real feed-back, contribution, participation
- 23. So what is your digital journey?