Strategy, innovation and digital business models
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The document discusses the need for businesses to embrace digital transformation and innovation to maintain competitive advantages in rapidly changing markets. It highlights examples from various industries, including Airbnb and Uber, illustrating the impact of collaborative consumption and disruptive innovation. The text emphasizes that every company must adapt to these changes to succeed in the current economic landscape.
Strategy, innovation and digital business models
- 1. The Stavanger region's Chamber of Commerce May 26th 2015 By Inger Hanne Vikshåland, Engage // Innovate
- 13. “All strategy frameworks and tools in use today are based on a single dominant idea: That the purpose of strategy is to achieve a sustainable competitive advantage” Rita McGrath
- 18. Innovation is a competency that needs to be professionally built and managed
- 40. 5000 100
- 41. 2011 Earned 25 billion dollar 78 000 employees Kodak filed for bankrupcy the following year
- 43. “Stability, not change, is the state that is most dangerous in dynamic competitive environments” Rita McGrath
- 47. How many business models……? (How many ways to make money on…)
- 48. How many business models can you imagine…
- 49. How many business models can you imagine… for a ‘’cow’’?
- 62. £10 million
- 63. Anybody can be strategically - DavidKelley,IDEO creative. You just have to learn how.
- 64. Every industry, every company is going trough a transformation…
- 65. Every industry, every company is going trough a digital transformation
- 66. Question is, do they know it?
- 68. Aggressive Creative See opportunities … more than just marketing
- 69. Aggressive Creative See opportunities … more than just marketing Digital Business Models
- 70. Aggressive Creative See opportunities … more than just marketing Digital Business Models Digital at the core of everything they do
- 72. Disruptive innovation A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors Clayton Christensen
- 73. …..always follows a pattern.
- 76. The market leader Ha, ha, ha….
- 78. ‘’…we don’t understand…’’ The market leader
- 80. Disruptive innovation happens in every industry.
- 101. +1 000 000 listings +34 000 cities +190 countries +25 000 000 guests
- 103. The number of Norwegians who booked housing abroad through Airbnb was over tripled last year.
- 104. Number of visitors to Norway used Airbnb was almost tripled last year.
- 105. Airbnb has a value of around $ 20 billion, this is $ 9 billion more than Hyatt Hotels Corporation http://skift.com/2015/02/28/airbnbs-new-1-billion-funding-would-value-it-at-20-billion/
- 107. SHARING ECONOMY
- 111. COLLABORATIVE CONSUMPTION An economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership. It is reinventing not just what we consume, but how we consume. Kilde: http://www.collaborativeconsumption.com/2013/11/22/the-sharing-economy-lacks-a-shared-definition/
- 112. “I need a drill”
- 113. “I need a hole in the wall”
- 114. “Exponential organizations leverage external resources to achieve their objectives”
- 117. 250 CITIES 50 COUNTRIES 160 000 DRIVERS CA 2000 EMPLOYEE
- 119. Skeptics of Uber’s valuation frequently point to the total size of the taxi and limousine market as a counterpoint to the company’s growth. The argument goes that the industry, which only represents just $11 billion in annual US revenue, couldn’t possibly support such strikingly high valuations.
- 121. ”We want to get to the point that using Uber is cheaper than owning a car” - Kalanick
- 123. "Any motorist who sights a team of horses coming toward him must pull well off the road, cover his car with a blanket or canvas that blends with the countryside, and let the horses pass. If the horses appear skittish, the motorist must take his car apart, piece by piece, and hide it under the nearest bushes." En lov i Pennsylvania om biler og hester. Tidlig 1900 tall
- 128. ”EVERYBODY” CAN BE A UBER DRIVER
- 130. 20 000 new drivers every month Harvard Business Review
- 132. FOCUS ON PARTNERS
- 140. UBER Trust Flexibility Millennials Business Travelers Community ★★★★★ Partners Social media APP/Web Google Maps Dirvers Investors Salary Maintenance app Marketing 20% pr ride Maintenance app Recruit drivers Digital costumers
- 141. ”Uber’s revenue is DOBBELING every six months” - CEO Travis Kalanick
- 143. UBER 2.0 Carnegie Mellon University National Robotics Engineering Center NOKIA HERE Trust Flexibility Millennials Business Travelers Community ★★★★★ Partners Social media APP/Web Google Maps Dirvers Investors Salary Maintenance app Marketing 20% pr ride Maintenance app Recruit drivers Digital costumers
- 144. UBER 2.0 Carnegie Mellon University National Robotics Engineering Center NOKIA HERE Trust Flexibility Millennials Business Travelers Community ★★★★★ Partners Social media APP/Web Google Maps Dirvers Investors Salary Maintenance app Marketing 20% pr ride Maintenance app Recruit drivers Digital costumers
Editor's Notes
- #63: Hvor mange gikk i fella om å kun tenke på den fysiske kua som den er i dag?
- #64: Viktig egenskap
- #68: Best ones are:
- #69: Best ones are:
- #71: Best ones are:
- #92: India
- #93: Canada
- #94: Frankrike
- #95: USA
- #102: 800 000 i november 20 000 000 gjester i november
- #117: An app Connecting drivers and passengers
- #118: 120 000 av de 160 000 har blitt medlem det siste året (aktive ved utgangen av 2014)
- #119: 1,500 employees worldwide and over 600 at HQ in SF
- #124: Horse cart producers started to make cars?
- #125: Hva skiller Uber fra vanlig taxi?
- #130: UberX: The least expensive Uber service. Drivers use their own everyday cars to give you a ride. Seats 4 riders. UberXL: Seats at least 6 passengers. An UberXL car will be an SUV or a MiniVan. Higher fare price than UberX UberPlus/UberSelect: A luxury sedan that seats up to 4 riders. Expect a BMW, Mercededs, Audi, etc with a leather interior UberPOOL: Share your ride with another person and split the cost. Only available in LA, SF, NYC, and Paris. Read more. Black Car: Uber’s ‘executive’ luxury service. Your driver will be a licensed livery driver and pick you up in a luxury sedan or SUV. Higher fare price than UberPlus
- #132: http://time.com/3750863/uber-cars-outnumber-yellow-cabs-new-york/
- #135: http://blog.uber.com/Britney-Pretty-Girls
- #136: http://blog.uber.com/KITTENS
- #137: http://blog.uber.com/microsoftbuild2015
- #138: http://www.businessinsider.com/afp-uber-offers-helicopter-rides-to-cannes-film-festival-2015-5 The cost for the UberCopter service is 160 euros ($180) for a seven-minute flight, for a maximum of four people. That price includes a chauffeured car ride to the heliport and then another limo waiting at the destination to take the passengers to the centre of Cannes. Read more: http://www.businessinsider.com/afp-uber-offers-helicopter-rides-to-cannes-film-festival-2015-5#ixzz3aUEaWV2c
- #140: The helicopter rides are much higher-margin than Uber’s typical car rides, and some speculate they could figure larger in Uber’s business model in the future. Samarbeid med fesitivaler Coachella Valley
- #144: Uber har også satt inn et bud på $ 3 milliarder til å erverve Nokias Her kartene service.
- #145: Uber har også satt inn et bud på $ 3 milliarder til å erverve Nokias Her kartene service.