Think Digital Transformation, Think Design
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Emi Kwon, a UX designer and design thinking facilitator, explores the intersection of design and psychology with over 10 years of experience. The document discusses Japan's digital transformation (DX) challenges and trends, highlighting the need for organizational change driven by technology and customer-centric strategies. It emphasizes the role of design thinking in innovating business practices and finding new value propositions through understanding customer needs.
Think Digital Transformation, Think Design
- 2. Think DX Think Design Emi is a UX Designer, Design Thinking facilitator and Social Science researcher with over 10 years' experience across UX design, marketing & communications and tech industries. As a hybrid of a researcher and a designer, Emi enjoys exploring the intersection between design and psychology, and extrapolates DX strategy and UX design practices from that. Emi Kwon MSc in Social Psychology UX & Design Thinking Lead @MetLife Japan Think Think Design
- 3. Digita Think DX Think Design What does Digital Transformation (DX) mean? Digitization, Digitalization & Digital Transformation Japan Digital Transformation IMD Digital Competitiveness Ranking 2020 How “Digital Offerings” can save your DX DX Practices : “Digitally inspired” companies Uber, Amazon, Phillips, DBS, Toyota What’s Design Thinking? How Design Thinking can help drive your DX
- 4. Think DX Think Design means more than Digitalization
- 5. Think DX Think Design Digitization refers to the internal optimization of processes (e.g., work automation, paper minimization) and results in cost reductions. Digitalization Digital Transformation Digitization Digitalization is a strategy or process that goes beyond the implementation of technology to imply a deeper, core change to the entire business model and the evolution of work. Digital transformation is more about people than it is about digital technology. It requires organizational changes that are customer-centric, backed by leadership, driven by radical challenges to corporate culture, and the leveraging of technologies that empower and enable employees and end users and customers.
- 6. How Digital Transformation is different from Digitalization or Digitization Digitalization Digitization Digital Transformation Think DX Think Design
- 7. How Digital Transformation is different from Digitalization or Digitization Digitalization Digital Transformation Think DX Think Design Digitization
- 8. Think DX Think Design The IMD World Digital Competitiveness Ranking Now in its fourth year, the IMD World Digital Competitiveness Ranking, produced by the IMD World Competitiveness Center, measures the capacity and readiness of 63 economies to adopt and explore digital technologies as a key driver for economic transformation in business, government and wider society. This year’s results show few changes in the top ten from last year. However, three clear trends in 2020’s results run through all economies that made the higher echelons. One is an efficient use of digital talent, a reflection of having the technological infrastructure in place and using the technology available. Data source : https://worldcompetitiveness.imd.org/rankings/digital
- 9. Data source : Research report by Mitsubishi Research Institute Inc., Tokyo https://worldcompetitiveness.imd.org/countryprofile/JP/digital Think DX Think Design
- 10. Think DX Think Design The IMD World Competitiveness Ranking 2020 …Japan, Asia's second-largest economy, slipped down the ranking for the second straight year due to inefficiencies in its government and business systems. Japan's government efficiency was ranked 41st out of the 63 economies surveyed, while its business efficiency rank was a poor 55th, with elements such as companies' digital transformation lagging… - Nikkei Shimbun Data source : https://worldcompetitiveness.imd.org/rankings/digital https://asia.nikkei.com/Economy/Hong-Kong-tumbles-down-IMD-world-competitiveness-ranking Further reference : https://en.wikipedia.org/wiki/Global_Competitiveness_Report
- 11. Think DX Think Design Japan Digital Transformation Digitalization Digitization Digital Transformation The Ministry of Economy, Trade, and Industry (METI) is proactively promoting digital transformation (DX) in Japan and published the “Digital Transformation” report in 2018. METI warned the local economy would lose $120 billion by 2025 if traditional mainframes and backbone core systems were not updated and the shortage of ICT engineers not addressed. METI partnered with the Information Technology Promotion Agency (IPA) to create Industrial Architecture Design Center to provide guidelines for cross- social and cross-industrial data collection, data utilization, data analyzation, and talent management training. To achieve DX, Japanese business associations urged their members to partner and collaborate with startups under the “Open Innovation” initiative. The initiative is an opportunity for new U.S. companies to enter the Japanese market through a reliable partner and vast network. The second pillar of Japan’s DX is a push for industry and government to integrate AI in their business operations. Laid out in the Japan Association of New Economy (JANE) “Regulation, Systems, Management, and Business Reforms,” the report urges the healthcare, finance, and professional services sectors to adopt AI technology. Data source : https://www.trade.gov/market-intelligence/japan-digital-transformation
- 12. Think DX Think Design Technological excellence, solid operational backbone… What’s next? Digitalization Digitization Digital Transformation
- 13. Think DX Think Design Disruptive technologies change the role of technology in a company from enabling to inspiring business strategy. Digitalization Digitization Digital Transformation
- 14. ユーザーと企業、サービス、製品などその全ての側面に関わる体験 - ドナルド・ノーマン、デザイン批評家 ユーザー体験（UXデザイン）とは？ Think DXThink Design Fujitsu UK https://www.youtube.com/watch?v=2RoSpNVlrYw https://www.fujitsu.com/us/cocreation-2018/ Data source : https://www.youtube.com/watch?v=2FfnJ_0aJqE&feature=emb_logo
- 15. Think DX Think Design Why Design Thinking? Should start with
- 16. Think DX Think Design People Design focuses on Co-create Ideate, prototype, test… Empathize, define…
- 17. Think DX Think Design Analytics Internet of Things Artificial Intelligence Biometrics Blockchain Cloud & Edge computing Big Data Disruptive technologies are forcing us to reimagine our customer value propositions.
- 18. Think DX Think Design Something missing in this picture? Analytics Internet of Things Artificial Intelligence Biometrics Blockchain Cloud & Edge computing Big Data Digitized solutions alone cannot help you find new value propositions or ensure security to stability of your business
- 19. Think DX Think Design Data source : https://cisr.mit.edu/publication/2018_1001_DigitalStrategyEvo Digitized solutions Customer engagement ??
- 20. Think DX Think Design People Digitized solutions Customer Engagement Data source : https://cisr.mit.edu/publication/2018_1001_DigitalStrategyEvo Digital offerings
- 21. Think DX Think Design Seamless & consistent Data source : https://cisr.mit.edu/publication/2018_1001_DigitalStrategyEvo Responsive Personalized Collaborative Value-added Proactive Information-enriched Boundary-less Information-enriched solutions that engage customers in a seamless, personalized experience Digitized solutions Digital offerings The differentiator Customer Engagement
- 22. Think DX Think Design Digitized solutions Customer Engagement Seamless & consistent Information-enriched solutions that engage customers in a seamless, personalized experience Digital offerings Responsive Personalized Collaborative Value-added Proactive Information-enriched Boundary-less Which digital offerings are viable?
- 24. Inspiring Enabling Empowering Information-enriched solutions that engage customers in a seamless, personalized experience Forthcoming, emotionally intelligent, effortless, efficient, helpful Digitalization Digitization Digital Transformation Think DX Think Design
- 25. Think DX Think Design Uber is not the only digitally inspired company that’s reimagining its business. Digital or Digitized Online book retailer Digitally transforming “Earth's most customer- centric company” Innovative conglomerate “Innovate for healthier living” Megabank in Asia Provide digital solution to ensure financial security “Ignite opportunity by setting the world in motion” Taxi company(?) World’s #1 automotive manufacturer “Build the mobility of the future”
- 26. Think DX Think Design Finding new value propositions Finding Digital Offerings Digital or Digitized Online book retailer Digitally transforming “Earth's most customer- centric company” Innovative conglomerate “Innovate for healthier living” Megabank in Asia Provide digital solution to ensure financial security World’s #1 automotive manufacturer “Build the mobility of the future” “Ignite opportunity by setting the world in motion” Taxi company(?)
- 27. Digital or Digitized Digitally transforming Online book retailer “Earth's most customer- centric company”
- 28. Digital or Digitized Digitally transforming Online book retailer “Earth's most customer- centric company”
- 30. Digitally transforming “Earth's most customer- centric company” Data source : https://www.youtube.com/watch?v=NrmMk1Myrxc
- 31. Think DX Think Design Seamless & consistent Data source : https://cisr.mit.edu/publication/2018_1001_DigitalStrategyEvo Responsive Personalized Collaborative Value-added Proactive Information-enriched Boundary-less Information-enriched solutions that engage customers in a seamless, personalized experience Digitized solutions Customer Engagement Digital offerings Between digital technology and people is…
- 32. Think DX Think Design Digitized solutions Customer engagement ?? With false assumptions…
- 33. Think DX Think Design Digitized solutions Customer engagement Most of the winning companies are exploring to discover Digital Offerings that their customers will buy and enjoy through the Power of Design Thinking Co-creation Cross-functional development
- 34. Think DX Think Design a human-centered approach to innovation—anchored in understanding customer’s needs, rapid prototyping, and generating creative ideas—that will transform the way you develop products, services, processes, and organizations. By using design thinking, you make decisions based on what customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence. Most of the winning companies are exploring to discover Digital Offerings that their customers will buy and enjoy through the Power of Design Thinking Empathize Define Prototype Ideate Test Understand what your customers need Construct Point of View based on the needs identified Build the solutions into visible/ tangle representations Test the prototype Come up with creative solutions via
- 35. Think DX Think Design Digitized solutions Customer engagement No false assumptions or no risky bets. Find Digital Offerings that your customers will buy and enjoy.
- 36. Digital or Digitized Digitally transforming Innovative conglomerate Innovate for healthier living
- 37. Digitally transforming Innovate for healthier living Digital or Digitized Innovative conglomerate Data source : https://www.lighting.philips.com/main/inspiration/co-creation
- 39. Digitally transforming Provide digital solution to ensure financial security Digital or Digitized Megabank in Asia
- 41. Digitally transforming Provide digital solution to ensure financial security Digital or Digitized Megabank in Asia Data source : https://www.dbs.com.sg/personal/default.page
- 43. Digitally transforming “Build the mobility of the future” Digital or Digitized World’s #1 automotive manufacturer
- 45. Think DX Think Design a human-centered approach to innovation—anchored in understanding customer’s needs, rapid prototyping, and generating creative ideas—that will transform the way you develop products, services, processes, and organizations. By using design thinking, you make decisions based on what customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence. Most of the winning companies are exploring to discover Digital Offerings that their customers will buy and enjoy through the Power of Design Thinking Empathize Define Prototype Ideate Test Understand what your customers need Construct Point of View based on the needs identified Build the solutions into visible/ tangle representations Test the prototype Come up with creative solutions via
- 47. Think DX Think Design Design Thinking can provide an ultimate game plan to your DX strategy ??
- 48. Think DX Think Design ??
- 49. Think DX Think Design People Design focuses on Co-create Ideate, prototype, test… Empathize, define…
- 50. Think DX Think Design Digital transformation is more about people than it is about digital technology. It requires organizational changes that are customer-centric, backed by leadership, driven by radical challenges to corporate culture,
- 51. about people than it is about digital technology. It requires organizational changes that are customer-centric, backed by leadership, driven by radical challenges to corporate culture, and the leveraging of technologies that empower and enable employees and end users and customers. Think DX Think Design