This document outlines the strategy and approach for an individual named Joe Arm who is a CEO's salesman. The summary includes: - Joe Arm's vision is to be a pioneering authentic sales personality selling to any buyer in any arena through a quick start balanced approach. - The strategy focuses on short term (1-30 days) and long term (90+ days) sales approaches targeting local, national, and international clients. - Joe Arm's approach is to build trust, have a will to win, and embrace the motto "there is no try."