Our company is based in Modiin, Israel and provides an online platform called as2x2.com to help engage parents in their child's education. The platform aims to address problems like parents spending less time helping children and having limited understanding of child development. It does this through an eLearning games site that collects data on a child's cognitive activity while playing games. This data is analyzed to provide parents with recommendations on their child's strengths, weaknesses and development in different cognitive skills areas. The goal is to build a "common information network" between parents and children to better monitor a child's progress.