![We couldn’t do it without the effort of
great educators
“The Attendance Challenge served as the catalyst for a
shift in school culture. Jen Hodges, Assistant Principal Aki Kurose Middle School
(Attendance)
“What I liked about this Get Schooled Challenge
was that every kid could be involved – you
didn’t have to be a part of the in group to help
the school earn points.” Tamra Jackson, Principal, Bridgeport
High School (Attendance Challenge & College Dollars Challenge Participant
“I can’t think of something more important for this
generation than to provide an outlet for the leading
pop culture [figures] to promote going to college
and educating yourself.” –Devon Skerritt, Senior Counselor, Williams
Preparatory High School, (College Dollars Challenge Participant)
17](https://image.slidesharecdn.com/facwebinardeckjune272012-120706173608-phpapp01/85/2012-Fall-Attendance-Challenge-Presentation-18-320.jpg)
2012 Fall Attendance Challenge Presentation
- 1. Fall Attendance Challenge 2012
- 2. 1 Get Schooled started with this question… What if there were a way to change these statistics? 69% 19% US high school chance of graduation rate graduating with 20 absences/year 38 minutes college 53% counseling over college four years completion rate Sources: Ed Week Graduation Counts, 2011; College Board;
- 3. And we found an answer… 2 Get Schooled is becoming the hub for motivation, resources, and connections to help students make it through high school and college Modules that expose Curated academic learning in content and resources pop culture Peer-peer connections Celebrity encouragement Best-in- class games catalogued 2
- 4. 3 With help from ‘gamification’ techniques to boost engagement, recognize progress and draw out the fun in learning Badges acknowledge progress Rewards store with relevant recognition opportunities Personalized hub page to connect all dots – people and content
- 5. Get Schooled is using its assets to dramatically change how students engage and connect with educational content to further their goals Consumers who matter Promotional partners with reach Celebrities that resonate A unique non-profit Started by Viacom and the Bill & Melinda Gates Foundation in 2010, Get Schooled is tasked with using media and technology to motivate youth nationwide to further their education.
- 6. Youth come to us for our mix of sizzle and substance Engagement strategies meet students where they are – how they get and share information, and how they like it delivered (with a little sizzle). At the same time, we make sure that every activity we support, every game we develop – helps further students’ educational goals. Friendly competitions - at both the school and individual level, with on-line leader boards Mobile games – youth turn to apps for entertainment, we make games both entertaining and educational Relevant resources – Get Schooled is working to become the hub of great education content that is also entertaining Direct to text – we give students a way to connect with us and get back personalized responses, simply through texting 5
- 7. Schools work with us to have new tools 6 for reaching students Peer-peer Peer-peer Video tips library Celebrity touch-points Celebritytouch-points ‘Entercation’ games ‘Entercation’ games Leader boards Leaderboards Scholarship app Attendance tracker Attendance tracker Virtual guidance Virtualguidance counselors 6
- 8. And together we have an impact 3% 30K average attendance Students recognize improvement in teachers who six-week period challenge, inspire and motivate 1.3M youth directly engaged in activities designed to increase their connection to school 7
- 9. Get ready for the 2012 Fall Attendance Challenge Oct 1-Nov 16 8
- 10. attendance A multi-week challenge to improve rates and motivate students sizzle and …using a mix of substance. 9
- 11. 10 The challenge is based on earning 100 points through student activity Students participate in a variety of digital ‘games’ that connect them with messages, content, resources and peers. All activity is recognized with points, badges and relevant prizing opportunities.
- 12. Activations are how students show their engagement The challenge will have 3-4 activations each with a different focus, almost all will be digital – on-line and/or mobile. Below is a sample of possible activations. School Academic Motivation Spirit Success Wake-Up Calls – Get Out and Check Students receive Teaching Greatness – In! – Students earn wake-up calls from Students speak out points when they visit favorite celebrities about great teachers a college campus, in their school connect with a local On the Hunt – Text business, etc. . clues lead students to search for homework help, college counseling, etc. Join Up!– Students Got Math? – are recognized Students create music I Play – Students play involvement in their videos to teach their select casual games with school community peers math and an education twist science. (Words with Friends, Scrabble, etc.) 11
- 13. Here’s how it all works… students get on-line Activation starts! or go mobile schools earn points based on participation they play and participate 12
- 14. Schools track engagement levels for each activation Participation is worth ~60% improved attendance ~40% 13
- 15. We provide the incentives – you determine how to use them Loudspeaker shout-outs Engagement tips Celebrity event for winning school Swag for students 14
- 16. And it all spurs momentum and motivation Student leaders rally their On-line leader board fuels peers friendly competition 15
- 17. And we celebrate winners at the national and regional levels School with most improved attendance and most active students wins a celebrity principal for a day Regional winners can win red-carpet movie 16 premier, concert tickets, etc.
- 18. We couldn’t do it without the effort of great educators “The Attendance Challenge served as the catalyst for a shift in school culture. Jen Hodges, Assistant Principal Aki Kurose Middle School (Attendance) “What I liked about this Get Schooled Challenge was that every kid could be involved – you didn’t have to be a part of the in group to help the school earn points.” Tamra Jackson, Principal, Bridgeport High School (Attendance Challenge & College Dollars Challenge Participant “I can’t think of something more important for this generation than to provide an outlet for the leading pop culture [figures] to promote going to college and educating yourself.” –Devon Skerritt, Senior Counselor, Williams Preparatory High School, (College Dollars Challenge Participant) 17
- 19. What we ask of schools… • Point person to lead challenge and dedicate 1-2 Time hours a week to promote it • Participation in 30 min weekly conference call with participating schools • Most activations will require Internet access – Access students will need to have weekly computer access • Sites must be cleared in advance with IT dept Data • Baseline attendance data for Fall 2011 • Weekly attendance data during the challenge •Willingness to share what works Creativity •Try new things •Learn with us 18
- 20. Timeline from now until Oct 1st •July/August School sign ups continue •July/August Registered schools receive toolkit •Early September Registered schools receive starter kit with introductory swag and list of all web sites to be cleared/accessible •Mid September School admins all log-on to Get Schooled and see how tool works (webinar provided) •Mid/End September Kick-off calls and webinars for all schools Kick-off swag boxes arrive at school with tshirts, posters, loudspeaker announcements, etc. 19
- 21. The challenge will motivate youth across the country 20
- 22. In the end… Students find games, resources, peers to stay + 3% motivated more students are in school – all day, every day schools get new technology tools that resonate with youth …everyone wins 21
- 23. Join with us If you’re interested in participating in or have any questions about the Get Schooled 2012 Fall Attendance Challenge, please send an e-mail to info@getschooled.com, with your name and school. You will be sent directions to create a log-in and set up your account , where you can directly register for the challenge. 22