Ashish presentation

9/23/2017 [Project Name]
Study of MNP for gaining value
player’s share
19/23/2017[Project Name]
Prepared by: [Ashish Kumar]

9/23/2017 [Project Name] 2
Content
• Introduction of Topic
• Company Profile
• Objectives
• Research Methodology
• Data Analysis & Interpretation
• Findings
• Conclusions
• Recommendations

Introduction of Topic
Mobile Number Portability (MNP) is the process by which, customer can
shift to another operator of his choice, but keeps his old number. The
study aims to identify how Airtel market share will increase.

Company Profile
• Bharti Airtel Established at July 07, 1995, as a Public Limited Company.
• Bharti Airtel Limited is a leading global telecommunications company.
• Headquarters is in New Delhi.
• In India ,the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high speed
home broadband, DTH, enterprise services including.
• the company ranks amongst the top 3 mobile service providers globally
in terms of subscribers.

Objectives
• To study and analyze the tariff adopted by the Airtel to
attract more users towards them .(MNP)
5

Research Methodology
• Sample Size:
Sample size= 50 (retailer of Airtel and Airtel of customers).
• Area of sampling:
Noida circle
• Tool used:
Excel
• Sampling method:
Random sampling

•Tariff Airtel and other operators( From 22 may 2017-June 2017)
7
Tariff Airtel Idea Vodafone Aircel Reliance
call 144,A-A, ul
calls(28d)
351,UL,28gb(
1gb/day),28
day
346,UL
calls,56GB,
1gb/day,4g,
56 day
104,L+S,cal
ls,@25p/m,
250MB(15
D),90days
149,all
S+Lcalls
@25p/m
1gb/day,70
days
UL call
And 4g
449 ul call and
1gb/day for 84
days
453 ul
calls,1gb/day
,70 days
445
ul,1gb/day
for 4g

OTF of Airtel and its competitors
operators OTF(Off the Flow) (In Rupees)
Airtel 100/MNP
Vodafone 100/MNP
Idea 70/MNP
Aircel 150/MNP
Reliance 80/MNP

Data Analysis
• Why Airtel for MNP?
9
0
10
20
30
40
50
60
percent(%)
percent(%)

•How would you rate Airtel service?
0
10
20
30
40
50
60
very good Good Average Below poor
percent(%)
percent(%)
10

•What should be done to get more MNP for Airtel?
11
20
20
40
20
Percent(%)
Trade scheme
increase
Sim Availability
Service
Improvement
Better Tariff

•Findings
• 50% respondents said Airtel service is good,16% said Average,10%
said Airtel service is very good,14% said below average.
• 50% respondents said Airtel has better Network, only 14% said Airtel
has competitive Tariff.20 % respondents said Airtel is good brand.
• 20 % respondents said increase trade scheme,20 said give better tariff,
and 40% said about service improvement.
• Airtel takes opinion about network from customers on network sites, it
helps Airtel for providing good network.
• Airtel gives good facility to Customers, like 24hours Customer oriented
call centers, and new ideas based/economical/aggressive service offers
for increasing the sale.
12

•Conclusions
• We studied about the MNP in Noida Circle, Airtel has a good network,
good service, affordable tariff, due to which more than 60% customers
are satisfied.
• Airtel has a teamwork that provides good service to the customer.
13

Recommendations
• Airtel should focus more on network issue.
• Airtel should increase the trade scheme.
• Airtel needs to focus and make cheap tariffs .
14

THANK YOU
15

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