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Your solution. Your customer. Your profit.
IBM Application-Specific Licensing (ASL)
Software with built-in confidence: IBM Application-Specific Licensing
2 IBM Application-Specific Licensing (ASL)
ibm.com/partnerworld/asl-oem
The world continues to get “smaller” and “flatter.”
But something else is happening that holds fresh potential:
The planet is becoming smarter—more instrumented,
more interconnected and more intelligent.
The technology is here. Your customers are
ready. The time is now.
Delivering a total solution to the companies that count on
you to help them thrive makes good business sense for
you and for your customers. By bundling IBM®
software
into your solution, you provide your customers with all
the software necessary to deploy, run and manage your
application. IBM Application-Specific Licensing (ASL) provides
you the vehicle to deliver your solution bundled with IBM
software under one contract, to anywhere in the world at a
fixed price, and supported end-to-end by your organization.
Global
Offering
1,300+
Partners
Hundreds
of Solutions
Partner
Autonomy
Application Specific Licensing (ASL)
One agreement
that allows a
world-wide
territory except
where
prohibited
Application,
Cloud and
Managed
Service
Providers
Industry-specific,
cross-industry.
Brand-specific
and cross-brand.
You market and
sell you solution
to your customers
and you support
those customers.
Why IBM software?
IBM software is fueled by expertise. Whether it is business,
hardware and technology, industry, systems and more,
IBM has the unmatched experience and knowledge
to understand your needs and help you achieve real results.
• IBM software is built for change. It’s open. Easily integrated
and flexible. It works with what you have today and is ready
for tomorrow.
• IBM software is ready for work. It’s industrial strength
and scales to meet your needs. Proven so in countless
applications around the globe. IBM software, backed by
services and support, can help you solve your greatest
challenges and create new opportunities.
IBM software helps clients build the capabilities to transform
their industries. What’s your vision for your organization? Your
industry? Your world? Getting the right software will be important.
Because on a Smarter Planet, software matters.
•
Why use IBM Application-Specific
Licensing?
It’s not just about the discount! There are many benefits
for IBM Business Partners who choose to purchase IBM
software under the application-specific license agreement:
Accelerate your sales cycle. You deliver IBM software, bundled
with your solution under one simplified contract, eliminating the
need to present multiple contracts to your customers.
Improve profitability and client value. Speed up your time to
market and reduce your development costs. Use the features
and functions of IBM middleware when building your solution.
Purchase the IBM software identified in the agreement at a fixed
price over the life of the contract and ship that software, bundled
with your solution, anywhere in the world.
Leverage IBM software technology and expertise. Strengthen
account control. You are the single point-of-contact to your
customers from pre-sale activity to post-sales technical support.
Reduce installation and support costs for your customers. You can
continually enhance your solution to operate on the most current
release levels of IBM software with IBM software upgrade protection.
In addition, when your customers renew their license of your solution,
they also renew the purchase of the IBM software, providing more
profit for you each year.
3 IBM Application-Specific Licensing (ASL)
ibm.com/partnerworld/asl-oem
ASL Partners provide Solutions for:
Analytics & decision management
Audit and tax
Banking, financial, brokerage management
Cargo and transportation management
Clinical/electronic medical records systems
Content management
CRM, ERP, EAM
Diagnostic & imaging
End point management & protection
Facilities management
Gaming
Health information networks
Healthcare clinical, benefits management
High availability & performance management
HR and payroll
Java-based solutions
Medication management
Networks, communications and mobile devices
Payer/Provider, payment services
Planning & scheduling
Power transmission, energy management
Project management
Safety and government
Security management
Service management
Simulation and CAD
Travel & hospitality - and other solutions
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Solution Software Value Add Selling
IBM approves
Partner's solution.
Partner bundles or
integrates IBM
Software with
its value-add
components and
distributes the
resulting solution
to its end-user
customers under
its own terms and
conditions
Partner licenses
specific IBM
software, with
limited rights to
sub-license it to
its end-users as
part of its Solution.
Any distributed
software within
Passport
Advantage or
with an FCT part
number could
be eligible. Some
restrictions
may apply.
Descriptions of
Partner's Solution
and its Value-Add
are set out in the
IBM Transaction
Document. Partner
is responsible for
support of included
IBM software
components.
Partner is the
licensee of the IBM
software. Pricing
based on term
and commitment.
A separate cost or
price for the IBM
software is not to
be charged or
identified to the
end user. No
reseller incentives
apply.
What will be in your solution?
As an ASL partner, you can bundle your solution with proven
industry-leading IBM products that are based on open standards.
The IBM software portfolio focuses on delivering solutions that
meet your unique business needs now and into the future.
Enterprise Content Management: IBM enterprise content
management solutions can put your content in context, allowing you
to use it to its fullest potential. These industry-specific solutions allow
you to capture, activate, share, analyze and govern unstructured data,
helping you cut costs, improve efficiency and decrease risk.
Information Management: IBM Information Management solutions
deliver trusted information throughout your information supply
chain and help you analyze your information to gain insights, identify
breakdowns, and make better decisions that will optimize
your business.
The solutions offered include data management, information
integration, data security and privacy, data warehousing and analytics,
big data, and more.
IBM Collaboration Software: IBM Collaboration Software provides
solutions that help people inside and outside your organization to
connect, collaborate and innovate with one another. By encouraging
collaboration, these solutions can help your organization deliver
exceptional customer experiences, become more competitive and
drive better business results.
IBM Rational: IBM Rational products and services help organizations
innovate and increase their competitive advantage by transforming
the design, development and delivery of IT software and
software-embedded products. By increasing innovation, Rational
can help organizations improve profitability, increase productivity
and reduce overhead costs.
Cloud and Smarter Infrastructure: Cloud & Smarter Infrastructure
solutions leverage IBM’s market-leading service management software
to help clients optimize the value of business infrastructures and
technology through improved visibility, control and automation across
end-to-end operations. These solutions allow organizations of all sizes
and industries to run smarter, more efficiently and with greater agility.
Business Analytics: IBM Business Analytics software delivers
complete, consistent and accurate information that decision
makers can trust. A comprehensive portfolio of business intelligence,
performance management, predictive analytics, analytical decision
management and risk management gives you clear, immediate and
actionable insights you can use to help improve business performance.
4 IBM Application-Specific Licensing (ASL)
Want to learn more about IBM Software products and
capabilities that may fit with your solutions and business
model? Gain interactive access to product information
and relationships for the IBM software portfolio with the
IBM Software Products and Capabilities Navigator. With
desktop and mobile editions available, you can easily
navigate to enablement assets and learn by:
Visit IBM PartnerWorld to view the IBM Software
Product and Capabilities Navigator and get started:
https://www-304.ibm.com/partnerworld/wps/servlet/mem/
spg/ibm_software_product_and_capabilities_navigator/
• Product brand
• Product capabilities
• Previous product names
• Acquisitions
Getting started with IBM
Application-Specific Licensing
If you would like to learn more about application-specific
licensing from IBM, contact your IBM account manager,
your ASL authorized distributor or visit the IBM software
ASL Web site at:
ibm.com/partnerworld/asl-oem
ibm.com/partnerworld/asl-oem
WebSphere: IBM WebSphere is the leading software for
on-demand business, delivering business integration,
application and transaction infrastructures, portals,
application servers, and more. For service-oriented
architecture (SOA) environments, WebSphere software
offers dynamic, interconnected business processes and
highly effective application infrastructures for all
business situations.
IBM Security: IBM Security solutions allow organizations
to protect themselves from risks and ensure compliance.
These solutions can help organizations create secure
mobile and web applications, protect sensitive data,
secure IT infrastructures, protect user access, and
detect risks in real time, all without compromising
system performance.
© Copyright IBM Corporation 2013
Route 100
Somers, NY 10589
U.S.A.
Produced in the United States of America
June 2013
All Rights Reserved
IBM, the IBM logo, ibm.com, Cognos, Lotus, PartnerWorld, Rational,
Tivoli and WebSphere are trademarks or registered trademarks of
International Business Machines Corporation in the United States, other
countries, or both. If these and other IBM trademarked terms are marked on
their first occurrence in this information with a trademark symbol (® or ™),
these symbols indicate U.S. registered or common law trade marks owned
by IBM at the time this information was published. Such trademarks may
also be registered or common law trademarks in other countries. A current
list of IBM trademarks is available on the Web at “Copyright and trademark
information” at ibm.com/legal/copytrade.shtml.
Microsoft is a trademark of Microsoft Corporation in the United States,
other countries, or both. Other company product or service names may
be trademarks or service marks of others.
IBM reserves the right to change specifications or other product information
without prior notice. This publication could include technical
inaccuracies or typographical errors.
References herein to IBM products and services do not imply that IBM
intends to make them available in other countries. IBM PROVIDES
THIS PUBLICATION“AS-IS” WITHOUT WARRANTY OR CONDITION
OF ANY KIND, EITHER EXPRESSED ORIMPLIED, INCLUDING THE
IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY
OR FITNESS FOR A PARTICULAR PURPOSE.
Some jurisdictions do not allow disclaimer of express or implied warranties
in certain transactions without notice. IBM may also make improvements
and/or changes in the products and/or the programs described herein at any
time without notice.
Please Recycle
®

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Asl file

  • 1. Your solution. Your customer. Your profit. IBM Application-Specific Licensing (ASL) Software with built-in confidence: IBM Application-Specific Licensing
  • 2. 2 IBM Application-Specific Licensing (ASL) ibm.com/partnerworld/asl-oem The world continues to get “smaller” and “flatter.” But something else is happening that holds fresh potential: The planet is becoming smarter—more instrumented, more interconnected and more intelligent. The technology is here. Your customers are ready. The time is now. Delivering a total solution to the companies that count on you to help them thrive makes good business sense for you and for your customers. By bundling IBM® software into your solution, you provide your customers with all the software necessary to deploy, run and manage your application. IBM Application-Specific Licensing (ASL) provides you the vehicle to deliver your solution bundled with IBM software under one contract, to anywhere in the world at a fixed price, and supported end-to-end by your organization. Global Offering 1,300+ Partners Hundreds of Solutions Partner Autonomy Application Specific Licensing (ASL) One agreement that allows a world-wide territory except where prohibited Application, Cloud and Managed Service Providers Industry-specific, cross-industry. Brand-specific and cross-brand. You market and sell you solution to your customers and you support those customers. Why IBM software? IBM software is fueled by expertise. Whether it is business, hardware and technology, industry, systems and more, IBM has the unmatched experience and knowledge to understand your needs and help you achieve real results. • IBM software is built for change. It’s open. Easily integrated and flexible. It works with what you have today and is ready for tomorrow. • IBM software is ready for work. It’s industrial strength and scales to meet your needs. Proven so in countless applications around the globe. IBM software, backed by services and support, can help you solve your greatest challenges and create new opportunities. IBM software helps clients build the capabilities to transform their industries. What’s your vision for your organization? Your industry? Your world? Getting the right software will be important. Because on a Smarter Planet, software matters. • Why use IBM Application-Specific Licensing? It’s not just about the discount! There are many benefits for IBM Business Partners who choose to purchase IBM software under the application-specific license agreement: Accelerate your sales cycle. You deliver IBM software, bundled with your solution under one simplified contract, eliminating the need to present multiple contracts to your customers. Improve profitability and client value. Speed up your time to market and reduce your development costs. Use the features and functions of IBM middleware when building your solution. Purchase the IBM software identified in the agreement at a fixed price over the life of the contract and ship that software, bundled with your solution, anywhere in the world. Leverage IBM software technology and expertise. Strengthen account control. You are the single point-of-contact to your customers from pre-sale activity to post-sales technical support. Reduce installation and support costs for your customers. You can continually enhance your solution to operate on the most current release levels of IBM software with IBM software upgrade protection. In addition, when your customers renew their license of your solution, they also renew the purchase of the IBM software, providing more profit for you each year.
  • 3. 3 IBM Application-Specific Licensing (ASL) ibm.com/partnerworld/asl-oem ASL Partners provide Solutions for: Analytics & decision management Audit and tax Banking, financial, brokerage management Cargo and transportation management Clinical/electronic medical records systems Content management CRM, ERP, EAM Diagnostic & imaging End point management & protection Facilities management Gaming Health information networks Healthcare clinical, benefits management High availability & performance management HR and payroll Java-based solutions Medication management Networks, communications and mobile devices Payer/Provider, payment services Planning & scheduling Power transmission, energy management Project management Safety and government Security management Service management Simulation and CAD Travel & hospitality - and other solutions • • • • • • • • • • • • • • • • • • • • • • • • • • • Solution Software Value Add Selling IBM approves Partner's solution. Partner bundles or integrates IBM Software with its value-add components and distributes the resulting solution to its end-user customers under its own terms and conditions Partner licenses specific IBM software, with limited rights to sub-license it to its end-users as part of its Solution. Any distributed software within Passport Advantage or with an FCT part number could be eligible. Some restrictions may apply. Descriptions of Partner's Solution and its Value-Add are set out in the IBM Transaction Document. Partner is responsible for support of included IBM software components. Partner is the licensee of the IBM software. Pricing based on term and commitment. A separate cost or price for the IBM software is not to be charged or identified to the end user. No reseller incentives apply. What will be in your solution? As an ASL partner, you can bundle your solution with proven industry-leading IBM products that are based on open standards. The IBM software portfolio focuses on delivering solutions that meet your unique business needs now and into the future. Enterprise Content Management: IBM enterprise content management solutions can put your content in context, allowing you to use it to its fullest potential. These industry-specific solutions allow you to capture, activate, share, analyze and govern unstructured data, helping you cut costs, improve efficiency and decrease risk. Information Management: IBM Information Management solutions deliver trusted information throughout your information supply chain and help you analyze your information to gain insights, identify breakdowns, and make better decisions that will optimize your business. The solutions offered include data management, information integration, data security and privacy, data warehousing and analytics, big data, and more. IBM Collaboration Software: IBM Collaboration Software provides solutions that help people inside and outside your organization to connect, collaborate and innovate with one another. By encouraging collaboration, these solutions can help your organization deliver exceptional customer experiences, become more competitive and drive better business results. IBM Rational: IBM Rational products and services help organizations innovate and increase their competitive advantage by transforming the design, development and delivery of IT software and software-embedded products. By increasing innovation, Rational can help organizations improve profitability, increase productivity and reduce overhead costs. Cloud and Smarter Infrastructure: Cloud & Smarter Infrastructure solutions leverage IBM’s market-leading service management software to help clients optimize the value of business infrastructures and technology through improved visibility, control and automation across end-to-end operations. These solutions allow organizations of all sizes and industries to run smarter, more efficiently and with greater agility. Business Analytics: IBM Business Analytics software delivers complete, consistent and accurate information that decision makers can trust. A comprehensive portfolio of business intelligence, performance management, predictive analytics, analytical decision management and risk management gives you clear, immediate and actionable insights you can use to help improve business performance.
  • 4. 4 IBM Application-Specific Licensing (ASL) Want to learn more about IBM Software products and capabilities that may fit with your solutions and business model? Gain interactive access to product information and relationships for the IBM software portfolio with the IBM Software Products and Capabilities Navigator. With desktop and mobile editions available, you can easily navigate to enablement assets and learn by: Visit IBM PartnerWorld to view the IBM Software Product and Capabilities Navigator and get started: https://www-304.ibm.com/partnerworld/wps/servlet/mem/ spg/ibm_software_product_and_capabilities_navigator/ • Product brand • Product capabilities • Previous product names • Acquisitions Getting started with IBM Application-Specific Licensing If you would like to learn more about application-specific licensing from IBM, contact your IBM account manager, your ASL authorized distributor or visit the IBM software ASL Web site at: ibm.com/partnerworld/asl-oem ibm.com/partnerworld/asl-oem WebSphere: IBM WebSphere is the leading software for on-demand business, delivering business integration, application and transaction infrastructures, portals, application servers, and more. For service-oriented architecture (SOA) environments, WebSphere software offers dynamic, interconnected business processes and highly effective application infrastructures for all business situations. IBM Security: IBM Security solutions allow organizations to protect themselves from risks and ensure compliance. These solutions can help organizations create secure mobile and web applications, protect sensitive data, secure IT infrastructures, protect user access, and detect risks in real time, all without compromising system performance. © Copyright IBM Corporation 2013 Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America June 2013 All Rights Reserved IBM, the IBM logo, ibm.com, Cognos, Lotus, PartnerWorld, Rational, Tivoli and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trade marks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Microsoft is a trademark of Microsoft Corporation in the United States, other countries, or both. Other company product or service names may be trademarks or service marks of others. IBM reserves the right to change specifications or other product information without prior notice. This publication could include technical inaccuracies or typographical errors. References herein to IBM products and services do not imply that IBM intends to make them available in other countries. IBM PROVIDES THIS PUBLICATION“AS-IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND, EITHER EXPRESSED ORIMPLIED, INCLUDING THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Some jurisdictions do not allow disclaimer of express or implied warranties in certain transactions without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice. Please Recycle ®