The document provides guidance on writing news stories, including focusing on the most important facts, using an active voice, and avoiding editorializing. It discusses using summary leads that focus on the newest information and include the key details of who, what, when, where, why and how. Direct quotes should be attributed and linked to preceding transitions, while transitions help link paragraphs together through facts, indirect quotes or partial quotes. The document reviews types of leads and emphasizes using how, why and what leads over who, when or where leads. It also discusses crafting leads, quotes, and transitions to flow smoothly in a news story.